Strategic Partnerships & Campaign Innovation Manager VP

WHO WE ARE:

As Singapore’s longest established bank, we have been dedicated to enabling individuals and businesses to achieve their aspirations since 1932. How? By taking the time to truly understand people. From there, we provide support, services, solutions, and career paths that meet their individual needs and desires.

 Today, we’re on a journey of transformation. Leveraging technology and creativity to become a future-ready learning organisation. But for all that change, our strategic ambition is consistently clear and bold, which is to be Asia’s leading financial services partner for a sustainable future.

 We invite you to build the bank of the future. Innovate the way we deliver financial services. Work in friendly, supportive teams. Build lasting value in your community. Help people grow their assets, business, and investments. Take your learning as far as you can. Or simply enjoy a vibrant, future-ready career.

Your Opportunity Starts Here.

Role Purpose

Lead a multi‑year partnership with a major global entertainment brand across Singapore, Malaysia, and Indonesia. The role unifies cross‑business teams — spanning product, segment, digital, branch, and analytics — to deliver innovative customer propositions and contribute to GCFS key performance indicators. As the central orchestrator, you will drive idea generation, campaign feasibility, governance, and performance reporting, ensuring alignment and consistency across all markets and business units.

Key Responsibilities

1. Drive partnership strategy and high impact ideas

• Shape the multi‑year partnership strategy and generate commercially viable campaign concepts.

• Develop customer proposition that enhance customer value and strengthen OCBC’s brand relevance.

• Act as the central lead for all partnership-related initiatives across SG, MY, and ID.

2. Campaign management and outcomes

• Drive the internal campaign calendar for this partnership-led initiatives.

• Collaborate with business units to ensure end‑to‑end delivery of all partnership campaigns to achieve acquisition, engagement, and product performance goals.

3. Multi-market alignment and governance

• Drive consistent execution across markets (SG, MY, ID), unifying merchandise, creative, campaign structures, and performance reporting.

• Run governance forums that keep senior leaders informed and aligned on priorities and decisions.

4. Elevate partnership value and manage key stakeholders

• Recommend improvements to enhance partnership effectiveness and customer value.

• Explore new partnership extensions beyond the original scope.

• Coordinate with their licensed vendors on the suite of available merchandise for premium give-aways.

5. Deliver insights and performance visibility

• Translate campaign performance into actionable insights for senior stakeholders.

• Highlight opportunities to accelerate impact and optimise future activations.

Who we are
As Singapore's longest established bank, we have been dedicated to enabling individuals and businesses to achieve their aspirations since 1932. How? By taking the time to truly understand people. From there, we provide support, services, solutions, and career paths that meet their individual needs and desires.

Today, we're on a journey of transformation. Leveraging technology and creativity to become a future-ready learning organisation.
But for all that change, our strategic ambition is consistently clear and bold, which is to be Asia's leading financial services partner for a sustainable future.

We invite you to build the bank of the future. Innovate the way we deliver financial services. Work in friendly, supportive teams. Build lasting value in your community. Help people grow their assets, business, and investments. Take your learning as far as you can. Or simply enjoy a vibrant, future-ready career. Your Opportunity Starts Here.

What we offer
Competitive base salary. A suite of holistic, flexible benefits to suit every lifestyle. Community initiatives. Industry-leading learning and professional development opportunities. Equal opportunity. Fair employment. Selection based on ability and fit with our culture and values. Your wellbeing, growth and aspirations are every bit as cared for as the needs of our customers.

Qualifications & Experience

• Minimum 8 to 10 years of experience in strategic partnerships, marketing or campaign management, ideally within consumer brands, entertainment, lifestyle, financial services, or loyalty ecosystems.

• Proven track record in coordinating complex multi-stakeholder, multi-market campaigns.

• Experience navigating brand/IP governance and licensing requirements.

Key Skills & Competencies

Strategic Skills

• Strong ideation skills with the ability to turn insights into commercially compelling campaign concepts.

• Ability to identify opportunities, shape partnership strategy, align initiatives with broader business priorities.

Analytical Skills

• Skilled in sizing opportunities and building data‑driven business cases.

• Strong ability to evaluate KPIs, interpret campaign performance, and generate insights to optimise future initiatives.

Project Management

• Highly organised and structured, with proven ability to drive cross-functional projects from concept to execution.

• Ensures clarity and timely delivery across markets and business units. 

Stakeholder Management

• Confident in navigating diverse stakeholder groups and influencing senior leaders to secure buy‑in.

• Communicates clearly and persuasively to align teams and resolve any potential conflicting priorities.

Creativity & Innovation

• Experience collaborating closely with creative and media agencies to bring campaigns to life end‑to‑end.

• Challenges the status quo by designing innovative, insight‑led campaigns that differentiate the brand.

• Engages partner actively and leverages their assets to develop integrated, mutually beneficial campaign platforms.

Success Measures

• Campaign performance uplift across product lines (cards, deposits, digital engagement, customer segments).

• Optimise use of partnership assets and merchandise.

What we offer:

Competitive base salary. A suite of holistic, flexible benefits to suit every lifestyle. Community initiatives. Industry-leading learning and professional development opportunities. Your wellbeing, growth and aspirations are every bit as cared for as the needs of our customers.