Strategic Segment Marketing - Go-to-Market Engineer

Strategic Segment Marketing - Go-to-Market Engineer

About the Role

We are seeking a business-savvy, technically curious, and commercially minded engineer who enjoys turning market insights into business growth. This role is ideal for someone who thrives in ambiguous environments, enjoys building new programs from the ground up, and wants to influence how onsemi brings system-level solutions to market. You will own the development and execution of go-to-market strategies for system-level solutions, identification of new opportunities, testing innovative approaches, measuring impact, and continuously refining strategy based on market feedback. 

Success in this role requires creativity, technical credibility, business acumen, and execution. The ideal candidate will help shape solution strategy, drive ecosystem engagement, create compelling content, and deliver measurable business impact. In addition to Go to Market strategy, the role includes multiple responsibilities within solutions, including block diagram analysis, performing teardowns, BOM analysis, and understanding and communicating conclusions to segment leads and management.

The successful candidate will combine their technical background with a strong work ethic, driving continuous learning toward understanding systems, business, market trends, marketing and partnerships. Success in this role includes:

• Driving awareness, ecosystem engagement and adoption of onsemi’s and our partners’ solutions.
• Identification of market opportunities that others have overlooked. 
• Creation of innovative promotion and partnership programs. 
• Development of content and campaigns that generate measurable business impact. 
• Building relationships across internal and external ecosystems to accelerate solution adoption. 
• Bringing new ideas, challenging assumptions, and continuously improving how we engage customers.