Strategist, Influencer Marketing
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What you'll do
- Assist with influencer campaign execution, including identifying social trends, evaluating platform opportunities, and supporting talent discovery.
- Own day-to-day campaign intelligence, including KPI tracking, audience & demographic analysis, real-time performance reporting, and social listening.
- Lead talent discovery and support talent engagement, including outreach, contracting coordination, and campaign reporting.
- Help develop influencer creative briefs and strategies – building campaigns that are authentic and on-trend with the platforms and communities in which they live.
- Compile and build campaign wrap reports inclusive of quantitative and qualitative measurement.
- Simultaneously work on multiple projects relying on strong project management and organizational skills – from initial strategy through final wrap-up.
- Develop social and digital ideas, actively participating in strategic digital brainstorms.
What they're looking for
- 1-3 years of proven experience in influencer marketing.
- Passion for and expertise in sports, entertainment, music, and/or celebrity & pop culture as well as a pulse of what’s trending in social & digital content – what’s resonating with fans, what platforms are growing, what content matters to fans.
- Experience working with talent, including content creators, creator partnerships, athletes, and celebrities.
- Self-starter mentality with the resourcefulness and initiative to support the day-to-day logistics of planning, implementing, & reporting on social and influencer programs.
- Strong understanding of social media mechanics and best practices across Instagram, TikTok, Facebook, YouTube, and X.
- Curiosity about how data and analytics tools are used across social media, with a belief that data is a primary driver of successful marketing campaigns.
- Experience with digital analytics and social tools – examples include CreatorIQ, Infegy, and Brandwatch.
- Organized and active contributor with strong attention to detail and follow-through.
- Strong project management skills, including the ability to build & monitor trackers, organize client deliverables, and coordinate talent-related administrative requirements.
- Proficiency in Microsoft Office – specifically PowerPoint, Excel, and Word.
Nice to have
- Baseball and golf knowledge preferred.
- Flexibility and willingness to travel.
Summarised by NextRaise from the employer’s description, which follows in full below.
Full description from employer
Agency:
OctagonJob Function:
MediaJob Subfunction:
Social Media and Influencer MarketingJob Description:
STRATEGY / Supports the planning and execution of influencer marketing campaigns for our clients, with a focus on talent discovery, social media trends, and social listening.
***Our headquarters is located in Stamford, CT, but the location of this position can be flexible with a preference for working in one of our office locations -- Stamford, CT, Chicago, IL, New York, NY, Charlotte, NC or Atlanta, GA. Remote candidates will not be considered.
Octagon, the world’s premier global sports marketing agency, is seeking a Strategist, Influencer Marketing to join its digital strategy practice. In this role, you'll support our influencer team by executing influencer & creator partnership strategies, social content programs, talent discovery, campaign management, and measurement for our brand clients. You will connect brands and creators, developing creator-led campaigns and talent recommendations that align with sports partnerships and properties.
THE WORK YOU'LL DO
Assist with influencer campaign execution, including identifying social trends, evaluating platform opportunities, and supporting talent discovery.
Own day-to-day campaign intelligence, including KPI tracking, audience & demographic analysis, real-time performance reporting, and social listening.
Lead talent discovery and support talent engagement, including outreach, contracting coordination, and campaign reporting.
Help develop influencer creative briefs and strategies – building campaigns that are authentic and on-trend with the platforms and communities in which they live.
Compile and build campaign wrap reports inclusive of quantitative and qualitative measurement.
Simultaneously work on multiple projects relying on strong project management and organizational skills – from initial strategy through final wrap-up.
Develop social and digital ideas, actively participating in strategic digital brainstorms.
THE BIGGER TEAM YOU’LL JOIN
Recognized as one of the “Best Places to Work in Sports”, Octagon is the global sports, entertainment, and experiential marketing arm of the Omnicom Group.
We take pride in being Playmakers – finding insightful, bold ways to create play in our work, our lives, and in the world. We believe in the power of play to create big ideas and unlock potential for our clients and talent.
We can put ourselves in the shoes of fans because we ARE fans – of sports, entertainment, and culture at large. This expertise allows us to continually evolve the fan experience across sports and entertainment alongside some of the biggest brands and talent in the world.
The world needs play more than ever. Are you a Playmaker?
WHO WE'RE LOOKING FOR
1-3 years of proven experience in influencer marketing.
Passion for and expertise in sports, entertainment, music, and/or celebrity & pop culture as well as a pulse of what’s trending in social & digital content – what’s resonating with fans, what platforms are growing, what content matters to fans.
Experience working with talent, including content creators, creator partnerships, athletes, and celebrities.
Self-starter mentality with the resourcefulness and initiative to support the day-to-day logistics of planning, implementing, & reporting on social and influencer programs.
Strong understanding of social media mechanics and best practices across Instagram, TikTok, Facebook, YouTube, and X.
Curiosity about how data and analytics tools are used across social media, with a belief that data is a primary driver of successful marketing campaigns.
Experience with digital analytics and social tools – examples include CreatorIQ, Infegy, and Brandwatch.
Organized and active contributor with strong attention to detail and follow-through.
Strong project management skills, including the ability to build & monitor trackers, organize client deliverables, and coordinate talent-related administrative requirements.
Proficiency in Microsoft Office – specifically PowerPoint, Excel, and Word.
Baseball and golf knowledge preferred.
Flexibility and willingness to travel. Anticipated travel level: Low (0-15%)
The base range for this position is $50,000 – 52,000. Where an employee or prospective employee is paid within this range will depend on, among other factors, actual ranges for current/former employees in the subject position; market considerations; budgetary considerations; tenure, and standing with the company (applicable to current employees); as well as the employee’s/applicant’s background pertinent experience, and qualifications.
$50,000 – 52,000
Omnicom’s policy requires employees to work in the office for a minimum of three days a week, unless additional in-office days are directed by their agency or manager. Our objective is to increase this requirement over time, and many of our agencies as well as Omnicom’s corporate group already require five days of in-office attendance.
Omnicom is committed to hiring and developing exceptional talent. We agree that talent is uniquely distributed, and we’re focused on developing inclusive teams that can bring the best solutions to everything we do. We strongly believe that celebrating what makes us different makes us better together. Join us—we look forward to getting to know you. We will process your personal data in accordance with our Recruitment Privacy Notice.
Link to Recruitment Privacy Notice: https://www.omc.com/privacy-notice
For US Job Seekers:
It is the policy of Omnicom and any of its affiliates to provide equal employment opportunities to all employees and applicants for employment without regard to race, religion, color, ethnic origin, gender, gender identity, age, marital status, veteran status, sexual orientation, disability, or any other basis prohibited by applicable federal, state, or local law. EOE/AA/M/D/V/F.
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