Technical Content Writer

We're looking for a Product Content Writer to own content across our B2C and B2B products, spanning GST compliance, MSME-focused solutions, and business intelligence/vendor compliance platforms. You'll write in-app copy, push/WhatsApp notifications, product pages, help content, and marketing collateral that makes complex compliance and fintech topics simple and actionable for our users.

• Write clear, mobile-first copy for app screens, onboarding flows, push notifications, and other engagement campaigns

• Translate technical/regulatory concepts into plain-language content for non-expert users

• Collaborate with product and design teams to write UX copy — error states, empty states, CTAs, tooltips

• Create long-form content: blog posts, product one-pagers, case studies, and website copy

• Maintain and evolve tone-of-voice guidelines across B2C (warm, empowering) and B2B (professional, credible) products

Work with team members to align content with broader marketing goals

• Work with team members to align content with broader marketing goals

• Support campaign copywriting (loan products, onboarding nudges, feature launches)

• Proofread and edit content from other team members and stakeholders

• Write copy for monetised surfaces — paywalls, pricing screens, checkout, upgrade prompts, plan comparison

• Own feature naming and in-product terminology; keep it consistent across the app

• Write release notes and what's-new content for every ship

• Write the copy layer of lifecycle journeys — not just single messages, but the full sequence: trigger, nudge, reminder, win-back

• Run copy A/B tests on live journeys and read the results; iterate on what converts, not what reads well

• Write regional-language variants for campaigns

• Ensure copy on credit, loan and compliance surfaces is accurate and doesn't over-promise — these carry regulatory exposure

• 2–4 years of experience in product/content writing, preferably in fintech, SaaS, or B2B tech

• Strong portfolio showing range — short-form (notifications, UX copy) and long-form (blogs, landing pages)

• Ability to write for two very different audiences: retail/MSME business owners (B2C) and enterprise/institutional stakeholders (B2B)

• Comfortable working with ambiguity and iterating fast in a startup-like environment

• Hands-on with MoEngage or similar — building journeys and writing inside the tool

• Comfortable being measured on numbers, not just craft — you'll own the tap-rate on the copy you write

• Has written for a paid product — paywalls, pricing, upgrade flows

• Regional language capability (Hindi + at least one of Marathi, Tamil, Telugu, Kannada, Malayalam)

• Reads product analytics well enough to know which message worked and form a view on why

• Bonus: experience with regional language content (Marathi, Tamil, Telugu, Kannada, Malayalam)

• Copy that reduces drop-off in onboarding/activation funnels

• Consistent, on-brand voice across all product touchpoints

• Content that a non-technical user or a busy institutional stakeholder can understand in one read

• Interested-CTR on outbound product comms: should match industry benchmark at least

• Every priced surface has copy before launch — 100%

• Turnaround SLA from brief to first draft