Temporary Marketing Associate, E-mail Marketing

Who We Are: 

Since 1906, New Balance has empowered people through sport and craftsmanship to create positive change in communities around the world. We innovate fearlessly, guided by our core values and driven by the belief that conventions were meant to be challenged. We foster a culture in which every associate feels welcomed and respected, where leaders and creatives are inspired to shape the world of tomorrow by taking bold action today.

JOB MISSION:

Marketing Associate – Email Marketing will oversee development and execution of email campaigns that build and support brand relationships with subscribers for New Balance North America (United States and Canada). This person will be primarily responsible for campaign execution, customer retention, list segmentation, subscription growth and list hygiene for stores and e-commerce.

The Marketing Associate will be a crucial member of the North America Direct-to-Consumer Marketing team, collaborating on a frequent basis with cross-functional stakeholders across Site Management, Merchandising, Retail, Creative, and Development teams to ensure the success of integrated marketing campaigns. This role seeks someone who is enthusiastic about e-mail marketing and consumer retention.

Duration: 12 months

MAJOR ACCOUNTABILITIES:

· Provide concise and timely project milestones, including risks

· Coordinate with cross-functional teams to ensure emails launch within deadlines

· Setup, test and launch email campaigns while ensuring quality assurance check is complete

· Prioritize projects in fast-paced environment

· Plan, develop and execute strategic A/B tests, analyze results and adapt appropriate improvements and learnings into campaigns and programs

· Edit html templates and create ad hoc emails and forms as necessary

· Understand email marketing best practices

· Understand list management and list hygiene principles

· Basic understanding of deliverability best practices

REQUIREMENTS FOR SUCCESS:

· Bachelor’s degree preferred in Business, Marketing, Communications or related field

· 3+ years relevant marketing experience, preferably in an e-commerce environment

· Experience working with ESPs and with database segmentation targeting through campaign management tools

· Understanding of target consumer(s) & key strategies needed to win

· Familiarity with personalization

· Understanding of key e-commerce marketing concepts

· Exceptional project management skills with the ability to manage multiple projects and deadlines

· Results-driven with a strong ability to produce deliverables accurately, timely, and efficiently

· Superior attention to detail

· Proactive, self-motivated with drive for continuous improvement

· Excellent troubleshooting skills

· Ability to promote teamwork-driven environment at all times

Boston, MA Headquarters - (NB) Only Pay Range: $39.42 - $50.87 - $62.31 Hourly (actual base pay varying based upon, but not limited to, relevant experience, time in role, internal equity, geographic location, and more.)

Regular Associate Benefits 

Our products are only as good as the people we hire, so we make sure to hire the best and treat them accordingly. New Balance offers a comprehensive traditional benefits package including three options for medical insurance as well as dental, vision, life insurance and 401K. We also proudly offer a slate of more nontraditional perks – opportunities like online learning and development courses, tuition reimbursement, $100 monthly student loan support and various mentorship programs – that encourage our associates to grow personally as they develop professionally. You’ll also enjoy a yearly $1,000 lifestyle reimbursement, 4 weeks of vacations, 12 holidays and generous parental leave, because work-life balance is more than just a buzzword – it’s part of our culture.

Temporary associates are provided three options for medical insurance as well as dental and vision insurance and an associate discount.

Part time associates are provided 401k, short term disability, a yearly $300 lifestyle reimbursement and an associate discount.

Flexible Work Schedule

For decades we have fostered a unique culture founded on our values with a particular focus on in-person teamwork and collaboration. Our North American hybrid model encourages rich in-person experiences, showcasing our commitment to teamwork and connection, while maintaining flexibility for associates. New Balance Associates currently work in office three days per week (Tuesday, Wednesday, and Thursday). Our offices are fully open, and amenities are available across our North American office locations. To continue our focus on hybrid work we have introduced “Work from Anywhere” (WFA) for four weeks per calendar year. This model will help us enhance our culture while continuing to maintain elements of flexibility.

Equal Opportunity Employer

New Balance provides equal opportunities for all current and prospective associates to ensure that employment, training, compensation, transfer, promotion and other terms, conditions and privileges of employment are provided without regard to race, color, religion, national origin, sex, sexual orientation, gender identity, age, handicap, genetic information and/or status as an Armed Forces service medal veteran, recently separated veteran, qualified disabled veteran or other protected veteran, or any other protected status.