Vice President, Marketing, South Asia, HSBC Private Bank

We are currently seeking a high calibre professional to join our team as a Vice President, Marketing, South Asia, HSBC Private Bank.

In this role you will need: 

• Lead the development and delivery of Private Bank marketing activity across South Asia, with a strong focus on premium client events and experiences that differentiate by segment. 
• Own the strategy and annual event calendar across South Asia, including regular travel to markets to plan and deliver on-the-ground execution. 
• Manage end-to-end event delivery: concept development, programme/content design, stakeholder alignment, vendor sourcing, production, run-of-show, guest management and post-event follow-up. 
• Embed strong tracking discipline for every event: define objectives and KPIs upfront, manage registration/attendance/engagement tracking, capture client feedback, and deliver timely post-event reporting with ROI/impact analysis. 
• Develop and execute integrated marketing campaigns across offline and digital channels to drive awareness, engagement and client activity. 
• Drive martech-enabled campaign execution (audiences/targeting, journeys, workflows and channel deployment) to improve relevance, speed-to-market and measurement. 
• Manage performance across owned and paid channels, including social and paid media, with clear KPI tracking, optimisation and reporting. 
• Provide budget ownership and marketing governance oversight, ensuring compliant approvals, audit-ready documentation, brand stewardship, and effective agency/supplier management. 

To be successful you will need: 

• Degree in Marketing, Communications, Business Administration or a related field (or equivalent experience). 
• 10+ years’ progressive marketing experience, including end-to-end events/experiential management; ideally within private banking/wealth management, financial services, or premium/luxury sectors. 
• Demonstrated track record delivering multi-market/regional programmes and succeeding in complex, matrix organisations. 
• Strategic and strong execution capability across concepting, budgeting, delivery and post-activity ROI/performance analysis for events, sponsorships and thought-leadership forums. 
• Knowledge of marketing governance in regulated environments, including conduct considerations, data privacy and regional guidelines for client communications and digital advertising. 
• Excellent stakeholder engagement and executive presence; fluent English required, Mandarin preferred; willingness to travel regularly across South Asia.