Web Marketing Intern - Digital Experience Analytics
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What you'll do
- Leveraging data to guide the creation and optimization of sales and marketing programs to drive business roadmaps.
- Improving how we collect, join and analyze data across our customer touchpoints such as TI.com and promotional content.
- Building machine learning models to power personalized digital experiences.
- Enabling fast reporting by building an ecosystem that allows for quick access to valuable insights, and training teams to use this ecosystem effectively.
- Analyzing key performance indicators to provide improvement recommendations for sales and marketing programs.
What they're looking for
- Interest in leveraging data to guide the creation and optimization of sales and marketing programs to drive business roadmaps.
- Interest in improving how we collect, join and analyze data across our customer touchpoints such as TI.com and promotional content.
- Interest in building machine learning models to power personalized digital experiences.
- Interest in enabling fast reporting by building an ecosystem that allows for quick access to valuable insights, and training teams to use this ecosystem effectively.
- Interest in analyzing key performance indicators to provide improvement recommendations for sales and marketing programs.
Summarised by NextRaise from the employer’s description, which follows in full below.
Full description from employer
Change the world. Love your job.
About the job:
The digital experience analytics team at TI uses advanced analytics, machine learning, automation, and martech expertise to transform complex customer data into actionable insights and foundational data products that enable marketers to understand and activate programs that serve our customers and drive impact for the company.
This internship is geared towards individuals who have an interest in:
- Leveraging data to guide the creation and optimization of sales and marketing programs to drive business roadmaps.
- Improving how we collect, join and analyze data across our customer touchpoints such as TI.com and promotional content.
- Building machine learning models to power personalized digital experiences.
- Enabling fast reporting by building an ecosystem that allows for quick access to valuable insights, and training teams to use this ecosystem effectively.
- Analyzing key performance indicators to provide improvement recommendations for sales and marketing programs.
Company
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