Writer, Sports Betting
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What you'll do
- Produce engaging daily betting content across the biggest sports, including the NFL, College Football, NBA, WNBA, College Basketball, MLB, NHL, PGA, and more. Deliver game previews, betting analysis, line movement updates, prop picks, and actionable recommendations.
- Break down odds, spreads, player props, and betting markets in a way that’s informative for experienced bettors while remaining accessible to casual sports fans. Help readers understand why a bet has value—not just what the pick is.
- Write with personality and authority, creating content that sparks discussion, builds trust, and keeps readers coming back throughout the sports calendar.
- Transform editorial assignments, commercial briefs, promotional campaigns, and research into polished articles that match OutKick’s voice and editorial standards.
- Seamlessly incorporate affiliate links, betting offers, promotional callouts, and betting modules while maintaining a strong reader experience and following formatting guidelines.
- Apply strong on-page SEO practices—including keyword targeting, search-friendly headlines, compelling meta descriptions, and effective article structure—to maximize search visibility and audience growth.
What they're looking for
- A genuine passion for sports and a deep understanding of sports betting, wagering strategy, and betting markets.
- Strong knowledge of current events and the ability to quickly react to breaking news, injuries, line movement, and other factors that impact betting value.
- Excellent writing skills with the ability to explain complex betting concepts in a clear, engaging, and entertaining manner.
- A strong understanding of SEO best practices and digital publishing.
- The flexibility to work early mornings, evenings, weekends, and holidays during major sporting events.
- A desire to help build one of the most trusted and engaging sports betting communities in media.
Summarised by NextRaise from the employer’s description, which follows in full below.
Full description from employer
OVERVIEW OF THE COMPANY
OutkickOutKick is a cutting-edge national multimedia platform that produces and distributes engaging content at the intersection of sports news, sports culture and pop culture. OutKick’s stable of reporters, hosts and contributors are accessible on OutKick.com as well as across video livestreams, social media, podcasts, and radio, reaching tens of millions of fans each month. Owned by FOX Corporation, Outkick was originally founded by Clay Travis. For more information, please visit www.OutKick.com.JOB DESCRIPTION
OutKick is looking for a versatile Sports Betting Writer to create compelling daily betting content that informs, entertains, and helps sports fans make smarter wagers.
This is more than writing picks. You’ll analyze the biggest games, explain betting trends, identify value before the market catches up, and engage one of the most passionate sports audiences online. You’ll also produce affiliate-focused content from editorial briefs while helping grow OutKick’s sports betting community through clear, authoritative, and entertaining analysis.
If you live and breathe sports, understand betting markets, and can turn insight into content people want to read and share, we’d love to hear from you.
**You MUST include a cover letter to express why you are interested in this particular role.**
A SNAPSHOT OF YOUR RESPONSIBILITES
Produce engaging daily betting content across the biggest sports, including the NFL, College Football, NBA, WNBA, College Basketball, MLB, NHL, PGA, and more. Deliver game previews, betting analysis, line movement updates, prop picks, and actionable recommendations.
Break down odds, spreads, player props, and betting markets in a way that’s informative for experienced bettors while remaining accessible to casual sports fans. Help readers understand why a bet has value—not just what the pick is.
Write with personality and authority, creating content that sparks discussion, builds trust, and keeps readers coming back throughout the sports calendar.
Transform editorial assignments, commercial briefs, promotional campaigns, and research into polished articles that match OutKick’s voice and editorial standards.
Seamlessly incorporate affiliate links, betting offers, promotional callouts, and betting modules while maintaining a strong reader experience and following formatting guidelines.
Apply strong on-page SEO practices—including keyword targeting, search-friendly headlines, compelling meta descriptions, and effective article structure—to maximize search visibility and audience growth.
WHAT YOU WILL NEED
A genuine passion for sports and a deep understanding of sports betting, wagering strategy, and betting markets.
Strong knowledge of current events and the ability to quickly react to breaking news, injuries, line movement, and other factors that impact betting value.
Excellent writing skills with the ability to explain complex betting concepts in a clear, engaging, and enterta
A strong understanding of SEO best practices and digital publishing.
The flexibility to work early mornings, evenings, weekends, and holidays during major sporting events.
A desire to help build one of the most trusted and engaging sports betting communities in me
We are an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, gender identity, disability, protected veteran status, or any other characteristic protected by law. We will consider for employment qualified applicants with criminal histories consistent with applicable law.
Pursuant to state and local pay disclosure requirements, the pay rate/range for this role, with final offer amount dependent on education, skills, experience, and location is $60,000.00-80,000.00 annually for high cost labour markets such as but not limited to New York City and Los Angeles, $50,000.00-66,600.00 annually for all other US locations. This role is also eligible for various benefits, including medical/dental/vision, insurance, a 401(k) plan, paid time off, and other benefits in accordance with applicable plan documents. Benefits for Union represented employees will be in accordance with the applicable collective bargaining agreement.Company
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