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Zonal Business Head - Channel Sales - Agri

Kolkata, IndiaMid · 2-5 yearsChannel Sales Manager

What you'll do

Drive zonal sales and revenue targets in line with annual business objectives.
Develop and execute regional sales strategies to maximize market penetration and customer acquisition.
Manage sales forecasting, budgeting, business planning, and demand generation activities.
Identify growth opportunities and formulate expansion plans across assigned states.
Build, strengthen, and manage an effective distribution network across the zone.
Enhance channel productivity through structured engagement and performance management.
Drive distributor appointment, onboarding, capability building, and retention initiatives.
Ensure effective territory coverage and market reach through optimized channel architecture.
Monitor and drive primary sales from the company to distributors.
Ensure achievement of secondary sales targets through distributors to dealers/retailers.
Track tertiary demand generation and consumption trends at farmer/customer levels.
Develop action plans to improve inventory movement and channel efficiency.

Summarised by NextRaise from the employer’s description, which follows in full below.

Drive zonal sales and revenue targets in line with annual business objectives.
Develop and execute regional sales strategies to maximize market penetration and customer acquisition.
Manage sales forecasting, budgeting, business planning, and demand generation activities.
Identify growth opportunities and formulate expansion plans across assigned states.

Build, strengthen, and manage an effective distribution network across the zone.
Enhance channel productivity through structured engagement and performance management.
Drive distributor appointment, onboarding, capability building, and retention initiatives.
Ensure effective territory coverage and market reach through optimized channel architecture.

Monitor and drive primary sales from the company to distributors.
Ensure achievement of secondary sales targets through distributors to dealers/retailers.
Track tertiary demand generation and consumption trends at farmer/customer levels.
Develop action plans to improve inventory movement and channel efficiency.

Lead market mapping, opportunity identification, and territory development initiatives.
Ensure effective implementation of sales processes, schemes, promotions, and trade programs.
Drive execution excellence and monitor key sales KPIs across markets.
Conduct regular business reviews and performance assessments.

Lead, mentor, and develop Regional Managers, Area Managers, and sales teams.
Create a performance-driven culture focused on accountability and results.
Drive talent development, succession planning, coaching, and capability enhancement.
Ensure alignment of zonal teams with organizational objectives.

Build strong relationships with key distributors, dealers, institutional customers, and channel partners.
Represent the organization at industry events, customer meetings, and trade forums.
Resolve critical customer and channel issues promptly and effectively.

Monitor competitor activities, pricing trends, market developments, and customer insights.
Recommend strategic interventions to improve market share and competitive positioning.
Provide regular business intelligence and market feedback to leadership.

Ensure adherence to company policies, sales processes, and compliance requirements.
Maintain high standards of commercial governance and business ethics.

Aliaxis

Kolkata, India

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