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2 months ago
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Sega·2 months ago
2 months ago

AI Designer

Horsham, United KingdomMid · 2-5 yearsProduct Designer

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About this role

Join Creative Assembly and craft deep and detailed games that last, entertaining millions of players across the globe for decades.

The Role 

Creative Assembly is looking for a motivated and collaborative AI Designer to join the award-winning Total War team based at our studio in Horsham, West Sussex. We’re looking for someone who embraces guiding talented multidisciplinary teams to deliver engaging gameplay within our unique blend of turn-based campaigns and real-time battles. This is an in-studio position with flexibility on ad hoc working from home. 

As a Game AI Designer you will design, setup and balance the game AI’s features and behaviours, as well as the difficulty level on the game’s turn-based Campaign side. You will work closely with the AI Programmers, AI Designers and Game Designers, ensuring there is collaboration between these departments, whilst following the game’s vision set out by the Game Director. 

What you’ll be doing


On a day-to-day base, you will:

  • Design and implement game AI and other game features while collaborating with other departments to make sure we create the best possible gameplay experience for players   

  • Be a proactive and creative driver of game AI development to collaboratively solve problems whilst keeping in touch with relevant stakeholders  ��

  • Document your designs, demonstrate how they will create great gameplay and meaningful choices 

  • Evaluate and finetune AI behaviour using in-house tools 

  • Build up a holistic view of the game and balance its difficulty level  

What we are looking for 

Essential 

  • Experience in AI Design or Game Design 

  • Experience in game balancing  

  • A gamer to the core who is up-to-date with modern game trends  

  • Passionate about game AI and a keen interest in games development overall

  • Ability to think from the player’s perspective 

  • Excellent communicator, with good written skills 

  • Enjoys complex problem solving while collaborating with others  

Desirable 

  • Experience in working on strategy titles  

  • Experience in data analysis  

  • Experience in scripting or programming  

  • Previous experience in modding  

  • Deep knowledge of PC turn-based strategy games  

 

ABOUT CREATIVE ASSEMBLY

We care deeply about the experiences we create and put our players at the heart of our decisions. We are all game makers; no matter our role we are empowered to make significant contributions to our games, supported by skills development and growth opportunities.

Most roles at Creative Assembly are hybrid; what this looks like will be discussed during the interview process. For many teams, this is 3 days a week in the studio. CA has the right to change requirements based on the needs of the business.

We offer many benefits to support you and your family including:

  • Work from Anywhere for a temporary period each year (restrictions apply such as VISAs)

  • Enhanced holiday allowance, maternity and paternity breaks, flexibility with our core hours, and no-notice holidays

  • Bespoke relocation package for you and your dependents

  • Private medical and dental insurance, life insurance, permanent health insurance, critical illness cover and free health care screening

  • Additional benefits ranging from free games and work parties to discount on technology

  • Wellbeing support and virtual confidential counselling

We are an equal opportunities employer and encourage applications from suitably qualified and eligible candidates regardless of sex, race, disability, age, sexual orientation, gender reassignment, marriage or civil partnership, pregnancy or maternity, religion or belief. Our studio sites have disabled access.

Company

Sega
Horsham, United Kingdom

Company facts come from this company's own listings. We only show what the postings themselves carry.

Sourced from Sega's careers site·first seen 7 Aug 2026·last verified 8 Sept 2026·How we source jobs

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