Flexing It®·22 days ago
22 days ago
Art Director – Digital Content & Creative
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What you'll do
- Lead the art and visual output for digital media, including digital films, AI-based videos, social media content, and performance marketing creatives.
- Develop creative concepts and visual ideas across social, commerce, content, websites, and mobile platforms.
- Create campaigns and creative assets across the entire marketing funnel — Attention, Consideration, Purchase, and Loyalty.
- Develop performance marketing creatives for platforms such as Google, Facebook, and Instagram, as well as commerce marketplaces including Amazon, Flipkart, BigBasket, Zepto, etc.
- Work across multiple CPG portfolios to develop compelling digital-first visual content.
- Collaborate with copywriters, visualizers, photographers, production partners, and other creative teams to deliver the desired creative vision.
- Maintain and oversee brand experience and creative standards.
- Manage multiple deliverables simultaneously while ensuring quality and adherence to timelines.
- Help establish an agile creative development practice within the marketing team.
What they're looking for
- Proven experience as an Art Director or similar creative leadership role.
- Strong portfolio demonstrating digital-first content creation across social media, performance marketing, and commerce platforms.
- Experience working with CPG brands or similar consumer product portfolios.
- Proficiency in developing creative assets for platforms like Google, Facebook, Instagram, and e-commerce marketplaces.
Summarised by NextRaise from the employer’s description, which follows in full below.
Full description from employer
Our client, An American Multinational Consumer Products Company, is looking for a Senior Art Director to join its in-house Content Team on a 3P Talent Model. The role will focus on creating high-quality digital-first content across performance marketing, social media, commerce, influencer campaigns, and digital films.
Key Responsibilities:
- Lead the art and visual output for digital media, including digital films, AI-based videos, social media content, and performance marketing creatives.
- Develop creative concepts and visual ideas across social, commerce, content, websites, and mobile platforms.
- Create campaigns and creative assets across the entire marketing funnel — Attention, Consideration, Purchase, and Loyalty.
- Develop performance marketing creatives for platforms such as Google, Facebook, and Instagram, as well as commerce marketplaces including Amazon, Flipkart, BigBasket, Zepto, etc.
- Work across multiple CPG portfolios to develop compelling digital-first visual content.
- Collaborate with copywriters, visualizers, photographers, production partners, and other creative teams to deliver the desired creative vision.
- Maintain and oversee brand experience and creative standards.
- Manage multiple deliverables simultaneously while ensuring quality and adherence to timelines.
- Help establish an agile creative development practice within the marketing team.
Company
Flexing It®
Mumbai, India
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