Nutrabay·3 months ago
3 months ago
Associate- Brand Management
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About this role
Job Role: Associate Brand Management
You should apply if you
- Are genuinely obsessed with social media - you spend time understanding why content works, not just consuming it.
- Know the Indian creator landscape well: who the big fitness and wellness creators are, what makes them resonate, and how brand deals typically work.
- Have strong writing skills - you can craft a caption, a brief, or an email pitch without much hand-holding.
- Are highly organised and can manage multiple tasks, timelines, and conversations without dropping the ball.
- Have done any internship, college project, or personal initiative in marketing, content, social media, or PR - even small ones count.
- Are passionate about health, fitness, or nutrition - you follow this world closely and have opinions about it.
- Are eager to learn fast, take ownership early, and work in a high-energy startup environment.
You should apply if you have:
- A genuine passion for brand building and an intuitive sense of what makes content resonate with an audience.
- Experience working on marketing campaigns end-to-end - from ideation to execution to measurement.
- Comfort managing external partners - creators, agencies, vendors - and keeping multiple workstreams on track.
- A data-informed mindset - you use numbers to make decisions, not just to report after the fact.
- A self-starter attitude with the ability to operate independently in a zero-to-one environment.
- Curiosity about the health, fitness, and nutrition space and an awareness of trends shaping the category.
- Strong organisational skills and attention to detail to manage timelines, budgets, and deliverables.
You should not apply if you:
- Are looking for a highly structured role with established playbooks - we are building them from scratch.
- Prefer to own a single channel or function rather than get your hands dirty across the brand.
- Are uncomfortable with ambiguity, iteration, and fast-changing priorities.
- Need a large team or big budgets to drive results rather than using creativity and hustle.
- Are hesitant to take ownership and be accountable for outcomes.
Skills Required:
• Brand storytelling & campaign development
• Creator/influencer management & partnership execution
• Social media content creation & platform-native formats (Instagram, YouTube, LinkedIn)
• Campaign performance tracking & reporting
• Vendor & agency coordination
• Strong written communication & creative briefing
• Excel / Google Sheets for data and reporting
What will you do?
• Support the development and execution of brand campaigns across digital and offline channels.
• Identify, onboard, and manage creator and influencer partnerships aligned to brand objectives.
• Brief internal and external teams on brand messaging, creative direction, and campaign goals.
• Plan and create social media content - including captions, briefs for creatives, and platform-specific formats - to build consistent brand presence.
• Track campaign performance across reach, engagement, and conversions - and present learnings clearly.
• Collaborate with the design and content teams to produce creatives suited to each platform and format.
• Stay on top of platform trends, competitor activity, and category developments to keep the brand relevant.
• Continuously iterate on what's working and flag opportunities to sharpen brand positioning.
Work Experience:
1–3 years
Working Days:
Monday – Friday
Location:
Golf Course Road, Gurugram, Haryana (Work from Office)
Perks:
• Friendly atmosphere
• High learning & personal growth opportunity
• Flexible timings
• Diverse work environment
Why Nutrabay:
We believe in an open, intellectually honest culture where everyone is given the autonomy to contribute and do their life's best work. As a part of the dynamic team at Nutrabay, you will have a chance to learn new things, solve new problems, build your competence and be a part of an innovative marketing-and-tech startup that's revolutionising the health industry.
Working with Nutrabay can be fun, and a place of a unique growth opportunity. Here you will learn how to maximise the potential of your available resources. You will get the opportunity to do work that helps you master a variety of transferable skills, or skills that are relevant across roles and departments. You will feel appreciated and valued for the work you deliver. We are creating a unique company culture that embodies respect and honesty that will create more loyal employees than a company that simply shells out cash. We trust our employees and their voice and ask for their opinions on important business issues.
About Nutrabay:
Nutrabay is the largest health & nutrition store in India. Our vision is to keep growing, having a sustainable business model and continue to be the market leader in this segment by launching many innovative products. We are proud to have served over 1 million customers and our family is constantly growing.
We have built a complex and high-converting eCommerce system and our monthly traffic has grown to a million. We are looking to build a visionary and agile team to help fuel our growth and contribute towards further advancing the continuously evolving product.
Funding: We raised $5 Million in a Series A funding round.
Company
Nutrabay
Delhi NCR, India
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