Associate Manager- CRM
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What you'll do
- Collaborate closely with Category, Brand, and Growth teams to build a robust monthly and quarterly CRM strategy aimed at driving repeat conversions, retention, and customer lifetime value (LTV).
- Segment target audiences based on user behavior, transaction history, lifecycle stage, and demographic data to deliver personalized, highly targeted messaging.
- Proactively identify retention bottlenecks and growth opportunities across user lifecycle touchpoints (Onboarding, Activation, Retention, Win-back).
- Take complete ownership of the campaign lifecycle: copy, design briefs, audience setup, scheduling, quality assurance, and deployment across all in-app and push channels (Push Notifications, In-App Messages, Banners, SMS, WhatsApp, Email).
- Maintain absolute execution rigor and meticulous attention to detail, actively spotting and fixing tracking or setup discrepancies prior to launch.
- Set up and manage continuous A/B tests (copy, creative visuals, send times, channel mix, trigger criteria) to systematically optimize engagement metrics.
- Monitor daily, weekly, and monthly campaign performance metrics (CTR, open rates, conversion rates, incremental ROI, churn rate).
- Build and present comprehensive performance dashboards and reports with actionable insights to cross-functional stakeholders.
- Translate data into clear strategic recommendations to continually refine target audience segmentation and messaging strategies.
- Work as the central point of contact for internal stakeholders, coordinating aligned objectives across Product, Tech, Design, and Category management.
- Act as an independent owner of CRM channels, proactively running experiments and troubleshooting execution hurdles with minimal supervision.
What they're looking for
- 1–3 years of hands-on experience in digital marketing, lifecycle marketing, or CRM roles.
- Demonstrated ability to own projects end-to-end—from initial idea generation and strategy to execution and performance analysis.
- Advanced proficiency in Microsoft Excel / Google Sheets (VLOOKUP, Pivot Tables, data manipulation) and PowerPoint.
- Strong analytical mindset with the ability to interpret data, spot trends, and drive data-informed decisions.
Nice to have
- Basic understanding of SQL or querying databases for user segment generation.
- Experience working in fast-paced, high-growth startup environments.
- Strong copy-ideation skills for push notifications and in-app messaging.
Summarised by NextRaise from the employer’s description, which follows in full below.
Full description from employer
Company Description
PhonePe Limited (Formerly PhonePe Private Limited) is a technology company that builds digital platforms for Payments, Digital Distribution Services and Financial Services. Headquartered in India, the PhonePe digital payments app was launched in 2016. As of April 2026, PhonePe has over 70 Crore life-till-date registered users and a digital payments acceptance network spread across over 5 Crore merchants. PhonePe’s products and services include Consumer Payments (including Digital Distribution Services), Merchant Payments, Lending and Insurance Distribution services, and New Platforms, which comprise Share.Market (stock broking and mutual funds distribution platform), and Indus Appstore (Android-based mobile app marketplace). Culture:
At PhonePe, we go the extra mile to make sure you can bring your best self to work, Everyday!. And that starts with creating the right environment for you. We empower people and trust them to do the right thing. Here, you own your work from start to finish, right from day one. PhonePe-rs solve complex problems and execute quickly; often building frameworks from scratch. If you’re excited by the idea of building platforms that touch millions, ideating with some of the best minds in the country and executing on your dreams with purpose and speed, join us!
Job Description
About the Role
We are looking for a highly driven, self-motivated, and ownership-oriented CRM & Engagement Marketing Executive to take complete end-to-end ownership of our customer retention and in-app engagement strategies. In this role, you will bridge strategic planning with flawless execution—collaborating with category teams to conceptualize campaigns, building automated workflows, running experiments, and deeply analyzing performance data to drive scalable user engagement and growth.
Key Responsibilities
1. Strategy & Planning
Collaborate closely with Category, Brand, and Growth teams to build a robust monthly and quarterly CRM strategy aimed at driving repeat conversions, retention, and customer lifetime value (LTV).
Segment target audiences based on user behavior, transaction history, lifecycle stage, and demographic data to deliver personalized, highly targeted messaging.
Proactively identify retention bottlenecks and growth opportunities across user lifecycle touchpoints (Onboarding, Activation, Retention, Win-back).
2. Campaign Management & End-to-End Execution
Take complete ownership of the campaign lifecycle: copy, design briefs, audience setup, scheduling, quality assurance, and deployment across all in-app and push channels (Push Notifications, In-App Messages, Banners, SMS, WhatsApp, Email).
Maintain absolute execution rigor and meticulous attention to detail, actively spotting and fixing tracking or setup discrepancies prior to launch.
Set up and manage continuous A/B tests (copy, creative visuals, send times, channel mix, trigger criteria) to systematically optimize engagement metrics.
3. Performance Analytics & Reporting
Monitor daily, weekly, and monthly campaign performance metrics (CTR, open rates, conversion rates, incremental ROI, churn rate).
Build and present comprehensive performance dashboards and reports with actionable insights to cross-functional stakeholders.
Translate data into clear strategic recommendations to continually refine target audience segmentation and messaging strategies.
4. Cross-Functional Collaboration & Ownership
Work as the central point of contact for internal stakeholders, coordinating aligned objectives across Product, Tech, Design, and Category management.
Act as an independent owner of CRM channels, proactively running experiments and troubleshooting execution hurdles with minimal supervision.
Qualifications
Minimum Qualifications:
1–3 years of hands-on experience in digital marketing, lifecycle marketing, or CRM roles.
Demonstrated ability to own projects end-to-end—from initial idea generation and strategy to execution and performance analysis.
Advanced proficiency in Microsoft Excel / Google Sheets (VLOOKUP, Pivot Tables, data manipulation) and PowerPoint.
Strong analytical mindset with the ability to interpret data, spot trends, and drive data-informed decisions.
Preferred Qualifications:
Basic understanding of SQL or querying databases for user segment generation.
Experience working in fast-paced, high-growth startup environments.
Strong copy-ideation skills for push notifications and in-app messaging.
Additional Information
PhonePe Full Time Employee Benefits (Not applicable for Intern or Contract Roles)
Insurance Benefits - Medical Insurance, Critical Illness Insurance, Accidental Insurance, Life Insurance Wellness Program - Employee Assistance Program, Onsite Medical Center, Emergency Support System Parental Support - Maternity Benefit, Paternity Benefit Program, Adoption Assistance Program, Day-care Support Program Mobility Benefits - Relocation benefits, Transfer Support Policy, Travel Policy Retirement Benefits - Employee PF Contribution, Flexible PF Contribution, Gratuity, NPS, Leave Encashment Other Benefits - Higher Education Assistance, Car Lease, Salary Advance Policy
Company
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