AVP - Performance Marketing

AVP - Performance Marketing

About the job

We are looking for you who has ultimate accountability for the effectiveness of the entire Performance Marketing team. As a performance media expert, this person will have expertise in an array of addressable paid advertising strategies that utilize tech-based buying and optimization tools to positively affect our client’s ROI including search, display, social, mobile, local, Ecom and video. This person should understand digital media and have ability to build and scale an integrated team of performance practitioners. He will be responsible for leading the Execution teams of a large enterprise client’s performance marketing accounts toward stated client and company objectives. Proven account management and team leadership experience are essential, along with experience in online marketing and digital media.

Account Management

• Develops, manages, and monitors client service delivery executions of the assigned accounts
• Oversees process development and execution management
• Assures quality control of all media planning and implementation
• Prepares and presents annual financial plans and human resources plans

Performance Media

• Implements Planning Process for the assigned accounts and holistic media planning across all digital disciplines paid search, display, social, native, video and Ecom
• Coordinates efforts across different digital media channels to drive optimized recommendations
• Continuously evaluate and improve upon all digital media opportunities
• Attend client meetings as needed, interface as needed with executive level and middle management level on the client side during meetings and presentations
• Understands and expands business prospects by having a thorough understanding of all the services provided by the agency.
• Develop long and short-term strategic plans for clients.
• Track and monitor overall account performance to meet revenue targets.
• Work with management in identifying opportunities for new and existing clients.
• Drive channel level innovation to find better ways of delivering results
• Direct clients during the onboarding process.
• Manage client budgets and provide cost optimization solutions.

Team Leadership & Development

• Embraces and encourages a culture based on teamwork, collaboration, and intellectual curiosity
• Motivates, leads, and manages internal teams, working collaboratively to drive programs that meet our client's performance and business objectives
• Drives adoption of stated account management best practices through example setting, positive reinforcement, and behavioral correction
• Assists in interviewing, hiring, training, mentoring, developing, and evaluating team members
• Conducts performance reviews and career path plans for direct reports
• Provide training in cross-media planning to their direct reports and below teams
• Ability to forecast expected outcomes of Brand and ROI campaigns and manage to spend accordingly
• Proven expertise with relevant platform tools (DoubleClick Bid Manager, Google AdWords tools, Facebook tools, etc.), Media Research Tools (ComScore, GWI, TGI, etc.)
• Strong written and verbal communication skills
• Strong organizational skills, detail-oriented and capable of multi-tasking
• Superb client relationship and management skills
• Proven problem-solving skills and ability to think outside of the box
• Detail oriented and responsive, deadline-driven with strong quantitative reasoning skills
• Provide timely and actionable feedback to the team to aid in their development and improvement

Qualifications

• Graduate/ Post Graduate Degree or related work experience
• Concentration in Marketing, Finance, Digital Media, Accounting, or a related field preferred
• Google and Facebook Blueprint Certified Professional
• Extreme attention to detail with the ability to prioritize and execute in a fast-paced environment

About Hiveminds

HiveMinds is a full-service digital marketing agency, it is part of the Madison group. Our clients span across countries- India, UAE, USA, Malaysia and industries- insurance, education, food- tech, health-tech, cryptocurrency, FMCG, appliances etc. In the last 12 years, we partneres powered the digital growth of many start-ups, that are now enjoying the unicorn status in India. We have dedicated teams for google ads, Facebook, amazon marketplace , Flipkart, native ad platforms etc that are mentored and trained by some of the best digital minds in the country. Our teams are spread across Bangalore (head office), Mumbai, Delhi-NCR and Dubai.