Branch Sales Manager

1. POSITION DESCRIPTION

JOB TITLE

Branch Sales Manager

GRADE

SM

DEPARTMENT

Branch Banking

LOCATION

Branch

SUB-DEPARTMENT

TYPE OF POSITION

Full-time

REPORTS TO

Senior BM/BM

REPORTING INTO

BDE/AAM/AM

1. ROLE PURPOSE & OBJECTIVE

This role drives the Bank’s operational efficiency by consistently driving team’s productivity and achieving productivity benchmarks. Along with its team of BDE, AAM and AM, this role is responsible for sale of banks products.

This role is also important to cultivate networks and partnerships toward existing Current account and Savings account customers and consistently work on Customers retention.

Hence, the role incumbent executes action plans on how best to manage Customer Portfolios of existing accounts and to generate new customers.

The role incumbent is highly oriented to Customer Service, takes ownership of all customer issues, proactively identifies possible issue and brings any open customer complaint to closure.

This role is accountable to bring superior and efficient operationalization of processes on - Account opening, Fixed Deposits, etc.

1. SIZE OF THE ROLE

FINANCIAL SIZE

NON-FINANCIAL SIZE

• CASA Values – as per the branch

• TD Targets – as per the branch

• CASA Nos & Values – as per branch targets

• TD Nos & Value -as per branch

• Cross Sell

1. KEY DUTIES & RESPONSIBILITIES OF THE ROLE

Business and customer

1. Cross sell of liability, investment and asset products to both existing and NTB customers.

2. Generate referrals from internal base and ensure customer service issues are addressed.

3. Generate and review reports and file them accordingly.

4. Administer and ensure compliance to all sales practices in branch.

5. Meet the business targets and identify sales opportunities.

6. Generate leads for new business and customers.

7. Prepare and analyze branch profitability.

8. Hiring of sales resources and providing them with the requisite training and handholding them.

9. Self-sourcing business basis opportunity and potential.

Customer

1. Ensure seamless on-boarding experience for customers.

1. Ensuring best in class TAT and processing standards.

1. Ensuring that any service complaints are resolved in a timely manner.

1. Profiling customers and providing them with the right product.

1. Competitor watch and give relevant suggestion and feedback to constantly improvise products in-tune with the market.

Internal process

1. Build a strong team.

1. Working towards eliminating bottlenecks in the process and rejuvenating the customer journey with Ujjivan.

1. Timely training of team members so as to ensure product knowledge, change in processes are communicated in a timely manner downwards.

Innovation & Learning

1. Enhance on-job self-learning.

1. Ensure timely completion of training / learning programs assigned time to time for self and for the team.

1. MINIMUM REQUIREMENTS OF KNOWLEDGE & SKILLS

Educational

Qualifications

• Graduation/MBA

Experience(Years and Core Experience Type)

• 5 to 6 years of experience with 2+ years of core retail banking experience.

Certifications

• NA

Functional Skills

• Timely customer service

• Process Orientation

• Multitasking ability

• Knowledge of liabilities & asset products

• Compliance orientation

Behavioral Skills

• Product and process knowledge

• Able to motivate a team

• Communication and management skills

• Result oriented

Competencies

• Planning and Organizing

• Customer Focus

• Managing Relationships

• Driving Execution

• Collaborating

• Coaching

• Business Acumen

• Influencing

1. KEY INTERACTIONS

INTERNAL

EXTERNAL

• Business Team

• Product team

• Marketing Team

PREPARED BY: Priyanka Pal

DATE: 14-02-2024

REVIEWED BY: Jyothi Mohan

DATE: 15-02-2024

LAST UPDATED BY: TM Team

DATE: 17-02-2024