Business Partnership & Alliances - Senior Manager - Loyalty Business

Paytm Loyalty & Rewards is a B2B engagement and retention platform that enables enterprises to acquire, engage, and retain customers, partners, and employees through data-driven loyalty programs.

The team builds and manages end-to-end solutions including loyalty infrastructure (points, cashback, tiers, gamification), a large rewards marketplace (vouchers, travel, merchandise, experiences), and campaign engines (cashback offers, referrals, scratch cards). It also powers incentive programs for sales teams, dealers, and employees, with seamless digital fulfilment via Paytm Wallet, UPI, and vouchers.

Serving brands across FMCG, banking, fintech, telecom, and e-commerce, the team helps drive customer lifetime value, repeat engagement, and measurable business outcomes through scalable, tech-led loyalty solutions.

We are seeking results-driven and relationship-oriented candidates to drive strategic partnerships in the loyalty and rewards ecosystem. The role involves identifying, negotiating, and onboarding brands, merchants, and corporate partners to expand our loyalty program offerings, enhance member engagement, and drive incremental revenue.

Identify and target potential partners across industries (FMCG, retail, travel, e-commerce, BFSI, hospitality, etc.) for loyalty tie-ups.

Pitch the value proposition of our loyalty solutions and negotiate win–win partnership agreements.

Build multi-sector partner portfolios to enhance member redemption and earning opportunities.

Manage key partner accounts to ensure satisfaction, retention, and growth.

Collaborate with partners on co-branded campaigns, joint promotions, and customer engagement initiatives.

Track partner performance and recommend optimization strategies.

Conduct competitor analysis, industry trend monitoring, and opportunity mapping in the loyalty space.

Work with product and marketing teams to align partner offerings with customer needs and company goals.

Deliver on sales and partnership acquisition targets.

Ensure partner deals contribute to incremental revenue, customer acquisition, and engagement KPIs.

Education: Bachelor’s degree (MBA preferred) in Business, Marketing, or related field.

Experience: 3–7 years in business partnerships (preferably in loyalty programs, rewards platforms, fintech, CRM, brand alliances, brand marketing, or allied sectors). Proven track record of closing B2B deals and managing partner portfolios.

Skills: Strong negotiation, presentation, and networking abilities. Understanding of loyalty program mechanics, reward redemption models, and partnership monetization. Ability to work cross-functionally with product, marketing, and analytics teams. Proficient in MS Office and CRM tools.

Entrepreneurial mindset with a passion for partnerships.

Strong communication and interpersonal skills.

Ability to work in a target-driven, fast-paced environment.

Analytical thinking with data-driven decision-making capabilities.

Number of new partnerships signed.

Partner revenue contribution to overall loyalty program.

Customer engagement and redemption rates driven by partner offers.

Retention and satisfaction scores of existing partners.