Channel Marketing Manager
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What you'll do
- Delivering business/market share in collaboration with local Sales teams for the year/quarter/month.
- Devising, monitoring and reviewing all channel marketing activities that are channel /category/ SKU specific.
- Deploy the execution of BTL activations like in shop branding, POSMs, Indoor & outdoor visibility for Key Metro stores, drive ROI of the same.
- Design trade marketing trade schemes / promotions for all BU to gain market shares/ share in trade with positive ROIs, drive metro-based micromarketing opportunities.
- Tracking the numeric & weighted distribution.
- Roll out programs to gain weighted distribution / counter shelf via right programs in metros.
- Leveraging data analytics / analytics tools to drive productivity and efficiency of DSOs/distributors + higher ROIs on all programs
- Devise & execute appropriate promotions for alternate channels like modern trade / CSD /CPC in metros.
- Track competition activities in the store and counter the same using innovative cost-effective strategies, mount share gain strategies / Local activations / promoter strategies to gain counter share.
- Managing the ISP / RPL outlets, drive promoter incentive structures, drive Tertiary business.
- Drive salesmen capability end to end, drive DSO rewards and recognition programs.
- Drive and implement category playbook.
What they're looking for
- Graduation(any)+PGDM/MBA(any) from Top/ Middle B schools.
- 4+ years post qualification work experience in distribution/ trade or channel marketing.
Summarised by NextRaise from the employer’s description, which follows in full below.
Full description from employer
Bajaj Electricals Limited
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JOBROLE |
Channel Marketing Manager |
JOBID |
JRO0640-1 |
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REPORTINGTO |
Regional Manager - Channel Marketing |
TYPEOFROLE |
Individual Contributor Role |
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LOCATION |
Patna |
BU/DIVISION |
Channel Marketing & Sales Strategy |
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JOB PURPOSE |
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To plan and oversee the execution of high impact trade promotion activities to propel market demand in the designated area and ensure sustainable business growth by developing the sales capability of front-line sales force. |
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KEY RESPONSIBILITIES |
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EDUCATIONALQUALIFICATIONS |
Graduation(any)+PGDM/MBA(any) from Top/ Middle B schools. |
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WORKEXPERIENCE |
• 4+ years post qualification work experience in distribution/ trade or channel marketing. |
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REPORTEES |
Channel Marketing Manager |
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INTERNAL/EXTERNALINTERFACE |
• Logistics • Accounts • Marketing • ISP and DSO • Channel partners |
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FUNCTIONALCOMPETENCIES |
• Marketing Strategy • Channel / Retail Environment management • Brand Building (Activation and Execution) • Promotional Planning and ROI Analysis • Category / Competition and Shopper Insight • Budget Management • Digital and Shopper Engagement |
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Disclaimer: Bajaj Electricals Limited (BEL) offers a great work environment, professional development, challenging careers, and competitive compensation. BEL is an Equal Opportunity Employer. Employment decisions are made without regard to race, colour, religion, national or ethnic origin, sex, sexual orientation, gender identity or expression, age, disability, protected veteran status or other characteristics protected by law.
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