Coordinator, DTC Marketing - Tommy Hilfiger

Be part of an iconic story.

TOMMY HILFIGER is one of the world’s most recognized global lifestyle brands, confidently welcoming and inspiring consumers since 1985. Originally established in New York City and infused with the vibrant spirit of Americana, to create the modern uniform of accessible luxury. The TOMMY HILFIGER brands consist of TOMMY HILFIGER and TOMMY JEANS, complemented by a range of licensed product categories that extend the brand lifestyle across generations, geographies, activities and occasions. Tommy Hilfiger’s global marketing approach and communications strategy taps into culture through the world of F.A.M.E.S.: the people, organizations and ideas boldly driving the future of Fashion, Art, Music, Entertainment and Sport. Major global campaigns, sponsorship platforms, and disruptive activations with world-class athletes, musicians and entertainers bring a constant source of energy and inspiration to the brand. Immerse yourself in TOMMY HILFIGER here! (YouTube, Instagram, TikTok)

The Coordinator of DTC Marketing will support the execution of the seasonal email messaging focusing on bringing to life clear and compelling product stories and promotions, as identified in the seasonal content calendar, to the Tommy Hilfiger consumer base with the goal to engage shoppers, drive store and site traffic and sales and conversion in all Tommy Hilfiger owned and operated channels. This individual will support the Associate Manager, DTC Marketing partnering cross-functionally, to manage the implementation and execution of email messaging from strategy alignment to version mapping, asset delivery and live approvals.  This role works with the CRM team and the Creative Studio to ensure campaigns are deploying accurately and on time. 

What You'll Do:

• Actively captures and manages all inputs and supporting documents for which drive the creative content of email campaigns and partners with the CRM team to ensure proper version mapping & deployment
• Responsible for creating and updating internal marketing decks with seasonal DTC email campaign creative, subject lines & preheaders for in-season presentations
• Provides relevant Marketing updates if applicable for Field directives
• Responsible for proofreading and approving all consumer-facing DTC email and SMS messaging
• Manages consumer-centric linking of email campaigns, working closely with site merchandising partners from Ecom team to ensure the path to purchase is logical and compelling
• Manage and coordinate all email translation requests for the Canadian market, working closely with cross-functional partners including marketing, creative, and localization teams to ensure timely delivery and accurate bilingual campaign execution.
• Maintain the seasonal email content calendar, incorporating campaign wireframes at the start of each season and updating it monthly with finalized creative to keep stakeholders aligned and campaigns organized throughout the planning and execution process.
• Conducts competitive reviews and tracks/maintains market references
• Requests all barcode needs for DTC Marketing
• Performs other related duties as required

What You'll Bring:

• Bachelor's degree
• 1-3+ years of digital marketing experience with a fashion brand or retail company
• Must be proficient in Microsoft Excel, PowerPoint and Word
• Strong communication skills (both verbally and written)
• Must be highly organized, detail-oriented and accurate
• Professional demeanor and proactive approach
• Strong interpersonal skills with focus on teamwork
• Strong analytical and problem-solving skills and ability to develop actionable recommendations
• Manage & prioritize multiple tasks/projects with adherence to deadlines
• Responsibilities include working in a fluid environment with tight deadlines and changing priorities

This position is not eligible for sponsorship.

Pay Range:$60,800---$87,800

PVH currently provides base salary ranges for all positions-on job advertisements-in the United States based on local requirements. These ranges are based on what PVH reasonably believes that it will pay an associate for their base salary for said position at the time of the posting. Individual compensation will ultimately be determined based on a variety of relevant factors including but-not limited to qualifications, geographic location and other relevant skills. PVH is committed to providing a market-competitive total rewards package to eligible associates, which includes diverse and robust health and insurance benefits to meet the varied needs of our associates and an above-market 401(k) contribution to help our associates save for retirement. We also offer career growth opportunities, empowering our associates to design their future at PVH.

Your Wellbeing is Our Priority

At PVH, we offer competitive, cost-effective, and comprehensive benefit packages. We strive to provide options when it comes to your health, finances, and work-life balance. This includes:

• Pay & Insurance: Competitive pay, bonus programs, best in class medical insurance, vision insurance, dental insurance, life insurance, disability insurance, and more.

• 401(k): An above-market 401(k) contribution to help our eligible associates save for retirement.

• Flexible Workplace: Generous company-paid holidays, paid time off, hybrid working arrangements, volunteer opportunities, seasonal hours, and flexible work schedules.

• Wellbeing Support: A variety of wellbeing tools and programs such as, Headspace membership, reimbursement for fitness memberships and/or digital meditation subscriptions, and the opportunity to earn up to $200 a year in rewards for exercising and participating in healthy activities.

• Care.com Services: Access to services for childcare, elder care, adoption preparation, pet care, plus reimbursement for backup care when your regular plans fall through.

• Education Assistance: Receive support for continued education including tuition reimbursement.

• Associate Discount: Shop at our company outlets and e-commerce sites at a discount.

Please note, eligibility depends on employment status, location and length of time employed with PVH and our benefits may be subject to change. Applications will be accepted on a rolling basis until the position is filled.

About PVH:

We are brand builders who focus our passion and creativity to build Calvin Klein and TOMMY HILFIGER into the most desirable lifestyle brands in the world and at the same time position PVH as one of the best-performing brand groups in our sector. Guided by our values and enabled by our scale and global reach, we are driving fashion forward for good, as one team with one vision and one plan. That’s the Power of Us, that’s the Power of PVH+.   

 

One of PVH’s greatest strengths is our people. Our collective desire is to create a workplace environment where every individual is valued, and every voice is heard, and we are committed to fostering an inclusive and diverse community of associates with a strong sense of belonging. Learn more about Inclusion & Diversity at PVH here.

PVH Corp. or its subsidiary ("PVH") is an equal opportunity employer and considers all applicants for employment on the basis of their individual capabilities and qualifications without regard to race, ethnicity, color, sex, gender identity or expression, age, religion, national origin, citizenship status, sexual orientation, genetic information, physical or mental disability, military status or any other characteristic protected under federal, state or local law. In addition to complying with all applicable laws, PVH is also committed to ensuring that all current and future PVH associates are compensated solely on job-related factors such as skill, ability, educational background, work quality, experience and potential.

To achieve these goals, across the United States and its territories, PVH prohibits any PVH employee, agent or representative from requesting or otherwise considering any job applicant’s current or prior wages, salary or other compensation information in connection with the hiring process. Accordingly, applicants are asked not to disclose this salary history information to PVH.