Creative Strategist
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What you'll do
- Develop ad angles, hooks, and concepts rooted in customer pain points, reviews, UGC, and competitor research
- Translate product features into clear, compelling value propositions
- Build and maintain creative frameworks (problem → solution → proof → CTA)
- Analyze creative performance and identify winning patterns
- Diagnose why ads succeed or fail (not just CTR screenshots)
- Monitor creative fatigue and recommend iterations or refreshes
- Write clear, actionable creative briefs for designers, editors, and creators
- Direct visual structure, messaging flow, hooks, CTAs, and platform placement
- Ensure brand alignment while prioritizing conversion
- Design structured creative testing plans (angles, hooks, formats, offers)
- Control variables to isolate learnings
- Document insights and turn them into repeatable systems
What they're looking for
- Proven experience as a Creative Strategist, Performance Marketer, or similar role in e-commerce / DTC
- Strong understanding of direct response marketing
- Experience working with paid social platforms (Meta, TikTok, YouTube preferred)
- Ability to think analytically and creatively
- Comfortable making decisions based on data, not opinions
- Excellent written communication (briefs matter here)
Nice to have
- TikTok Shop or UGC-heavy brand experience
- Experience scaling winning creatives past initial tests
- Familiarity with CRO and landing page optimization
- Ability to source or coach UGC creators
Summarised by NextRaise from the employer’s description, which follows in full below.
Full description from employer
About Catch Creation
Catch Creation is a global eCommerce company built for the digital age. We create, grow, and manage online brands that inspire customers and deliver real value through exceptional products and experiences. Our team thrives in a fully remote environment, combining creativity, data-driven strategy, and innovation to build scalable eCommerce solutions that perform.
From concept to conversion, we specialize in developing brands that stand out in competitive markets—driven by a passion for design, storytelling, and customer satisfaction. Every product we launch reflects our commitment to quality, authenticity, and growth.
At Catch Creation, we believe great ideas can come from anywhere—and our remote-first culture allows talented people from around the world to collaborate, innovate, and bring those ideas to life.
About the Role
We’re looking for a Creative Strategist who lives at the intersection of data, psychology, and creativity. This role is not about making things “look nice.” It’s about building ad creatives that convert, scale, and keep working.
You’ll own creative strategy across paid social (Meta, TikTok, YouTube, etc.) — turning customer insights, performance data, and trends into winning ad concepts that drive revenue. If you love breaking down why ads work, obsess over hooks and first 3 seconds, and think in testable frameworks, this role is for you.
What You’ll Do
Creative Strategy & Ideation
- Develop ad angles, hooks, and concepts rooted in customer pain points, reviews, UGC, and competitor research
- Translate product features into clear, compelling value propositions
- Build and maintain creative frameworks (problem → solution → proof → CTA)
Performance Analysis
- Analyze creative performance and identify winning patterns
- Diagnose why ads succeed or fail (not just CTR screenshots)
- Monitor creative fatigue and recommend iterations or refreshes
Creative Briefing & Direction
- Write clear, actionable creative briefs for designers, editors, and creators
- Direct visual structure, messaging flow, hooks, CTAs, and platform placement
- Ensure brand alignment while prioritizing conversion
Testing & Experimentation
- Design structured creative testing plans (angles, hooks, formats, offers)
- Control variables to isolate learnings
- Document insights and turn them into repeatable systems
Collaboration
- Work closely with media buyers, UGC managers, designers, and editors
- Align creatives with landing pages, offers, and funnel strategy
- Support scaling decisions with creative insights
What We’re Looking For
- Proven experience as a Creative Strategist, Performance Marketer, or similar role in e-commerce / DTC
- Strong understanding of direct response marketing
- Experience working with paid social platforms (Meta, TikTok, YouTube preferred)
- Ability to think analytically and creatively
- Comfortable making decisions based on data, not opinions
- Excellent written communication (briefs matter here)
Bonus Points (Not Required)
- TikTok Shop or UGC-heavy brand experience
- Experience scaling winning creatives past initial tests
- Familiarity with CRO and landing page optimization
- Ability to source or coach UGC creators
How We Measure Success
- Speed to first winning creative
- CPA and ROAS improvements driven by creative
- % of ad spend allocated to winning creatives
- Reduction in creative fatigue
- Consistency of learnings turned into repeatable wins
Why Join Us
- Creative strategy is taken seriously here — this role has real influence
- You’ll work directly with growth and decision-makers
- Fast-moving environment with room to test, learn, and scale
- No micromanagement, no fluff — just results
Company
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