E-Business & Digital Experience Manager

Job Purpose:

The role is to develop CHANEL FBP overall E-business strategy and accelerate EC business development while synergizing resources with optimized online activities that will complete the O2O client journey and elevate client experience in every touchpoint.

Key Responsibilities:

• Develop FBP E-business strategy
• Manage digital platforms and EC business development
• Lead FBP E-shop project, develop EC architecture and operational flow with project team
• Develop E platforms calendar and animation plan to recruit new & young customers
• Co-work with the FBP team to build up a seamless O2O client experience
• Deep dive CHANEL.com client performance to identity business gap & opportunities
• Lead one CHANEL.com launch (Jan 2023)
• Synergize and leverage resources with optimized online activities

Academic / Professional Qualifications 

• University graduate or above and major in Business Administration, Marketing, E-Commerce preferred.

Work Experience

• 5+ year experience in Brand.com, Ecommerce/online marketing field.
• Interactive communication experience in agencies and/or online marketing division for consumer brand is a plus.

Professional Skills

• Expert in E-platforms management and E-Commerce business development.
• Good knowledge of client touchpoints, familiar with O2O client experience development.
• Experienced with EC architecture, operations and analytic skills/tools.
• Experience with 3rd party platforms (Momo, Beauty Stage etc) will be a plus.
• Familiar with digital touchpoints, technologies and tools such as social media, personalization and behavior targeting.
• Good at planning, presentation, problem solving, communication, stress management and project management.
• MS Office (Excel, Powerpoint, Word)
• Good command of English and Mandarin

Personal Characteristics

• Self-motivated team player, agile, flexible and embrace challenges
• Detail/Result-oriented
• Strong client centricity mindset
• Open to diversity and cultural differences with positive attitude

Key Interactions:

Internal

• Within FBP: Marketing, CRM. IT, Retail, Finance and other related parties

External

• 3rd party platforms