Founding Head of Growth
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What you'll do
- Set targets and allocate budget, using CAC, conversion, retention, and payback to decide where to scale.
- Own performance across paid acquisition, organic social, SEO, creators, referrals, and new channels.
- Own paid acquisition across Meta, TikTok, Google, and new platforms, including media strategy, campaign performance, and budget allocation.
- Build the team and creative testing process to continually launch new ads, learn what converts, and scale winning campaigns.
- Grow paid spend while maintaining healthy CAC and payback, with clear decisions on when to scale, iterate, or stop.
- Build a process for producing and testing ad creative, social content, and creator partnerships at scale.
- Develop organic channels that earn attention and trust and bring people to Nolla over time.
- Own lifecycle strategy across onboarding, activation, retention, and reactivation, using email, push, and in-app messaging.
- Build segmented, automated journeys that help people move from signup to first consultation and stay engaged with their care.
- Work with product to improve conversion and identify why patients drop off or return.
- Set retention targets and use cohort analysis and testing to improve repeat usage and lifetime value.
- Put the attribution, reporting, and tools in place to understand performance and make investment decisions.
What they're looking for
- Track record of growing a consumer business, with ownership of acquisition and measurable business results.
- Experience managing and scaling substantial growth budgets while maintaining healthy unit economics.
- Experience hiring, managing, and developing a growth or marketing team.
- Experience scaling paid acquisition across platforms such as Meta, TikTok, and Google.
- Experience building lifecycle programs that improve activation, retention, and customer lifetime value.
- Strong creative judgment and an understanding of organic social and content.
- Strong analytical judgment and fluency in CAC, LTV, conversion, retention, and payback.
- Ability to set strategy and stay involved in execution while building the team.
Nice to have
- Experience scaling monthly acquisition spend into seven figures.
- Experience in consumer healthcare, wellness, or another business where trust is central to conversion.
- Experience growing subscription businesses or consumer mobile apps.
- An established network of growth hires, creators, and specialist partners.
Summarised by NextRaise from the employer’s description, which follows in full below.
Full description from employer
THE MISSION
Nolla is building an ecosystem of care for everyone. AI-driven healthcare that gives every person access to the kind of medicine that used to require a doctor in the family. We make this real through a consumer app that handles diagnosis, prescription, and treatment tracking end to end, with general primary care launching this summer. We're at the forefront of medical AI research and working on peer-reviewed clinical publications. We’ve raised $6.5M from General Catalyst, Chelsea Clinton's Metrodora and others.
THE ROLE
We're looking for someone to lead growth at Nolla. You'll own growth across social, paid, organic, and new channels, and build the team and infrastructure to support scaling our monthly growth budget from the low hundreds of thousands to millions.
You'll be building the growth function, with ownership of strategy, hiring, budget allocation, and results. That means getting close to the work early, finding what brings people to Nolla and keeps them coming back, and hiring great people to scale it.
WHAT YOU'LL BUILD
Growth Strategy and Channel Ownership
Set targets and allocate budget, using CAC, conversion, retention, and payback to decide where to scale.
Own performance across paid acquisition, organic social, SEO, creators, referrals, and new channels.
Paid Acquisition
Own paid acquisition across Meta, TikTok, Google, and new platforms, including media strategy, campaign performance, and budget allocation.
Build the team and creative testing process to continually launch new ads, learn what converts, and scale winning campaigns.
Grow paid spend while maintaining healthy CAC and payback, with clear decisions on when to scale, iterate, or stop.
Creative and Organic Growth
Build a process for producing and testing ad creative, social content, and creator partnerships at scale.
Develop organic channels that earn attention and trust and bring people to Nolla over time.
Lifecycle and Retention
Own lifecycle strategy across onboarding, activation, retention, and reactivation, using email, push, and in-app messaging.
Build segmented, automated journeys that help people move from signup to first consultation and stay engaged with their care.
Work with product to improve conversion and identify why patients drop off or return.
Set retention targets and use cohort analysis and testing to improve repeat usage and lifetime value.
Measurement and Growth Infrastructure
Put the attribution, reporting, and tools in place to understand performance and make investment decisions.
Build the planning, forecasting, and operating processes to support millions in monthly spend without losing visibility into results.
The Growth Team
Hire and lead people across performance marketing, creative, content, and lifecycle as needs evolve.
Decide what to build in-house and where agencies, freelancers, or specialist partners can help.
Set clear goals and accountability and stay close enough to the work to keep standards high.
WHO WE'RE LOOKING FOR
You've scaled growth at a consumer startup and know what it takes to build a team around it. You can move between a budget review and a creative review, and make good decisions in both.
You're comfortable with an early-stage environment where the priorities, team, and processes are still taking shape. You take initiative, get into the details when needed, and know when to hire or delegate so the company can move faster.
WHAT YOU BRING
Track record of growing a consumer business, with ownership of acquisition and measurable business results.
Experience managing and scaling substantial growth budgets while maintaining healthy unit economics.
Experience hiring, managing, and developing a growth or marketing team.
Experience scaling paid acquisition across platforms such as Meta, TikTok, and Google.
Experience building lifecycle programs that improve activation, retention, and customer lifetime value.
Strong creative judgment and an understanding of organic social and content.
Strong analytical judgment and fluency in CAC, LTV, conversion, retention, and payback.
Ability to set strategy and stay involved in execution while building the team.
Bonus Points
Experience scaling monthly acquisition spend into seven figures.
Experience in consumer healthcare, wellness, or another business where trust is central to conversion.
Experience growing subscription businesses or consumer mobile apps.
An established network of growth hires, creators, and specialist partners.
ROLE LOGISTICS, COMPENSATION & BENEFITS
Role Type: Growth / Marketing
Salary: $150,000-$200,000, based on experience
Job Type: Full-time
Work Setup: In-person, New York City
Equity: Very meaningful equity, commensurate with experience, early exercise possible
Health Insurance: Medical, dental, and vision
HSA/FSA: Eligible
Time Off: Flexible, unlimited vacation
Additional Perks: Meal stipends, team retreats
Work Hours: Flexible but demanding. We're building something that matters
Growth: Founding team members step into expanded roles as we scale
Company
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