Group Product Director, HCP, Sjogren's Disease
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What you'll do
- Developing an integrated strategic plan for nipocalimab Sjogren's Disease (in-market indications and overall branding experience.
- Maximize marketing communications to physicians, patients and thought-leaders through broad omnichannel promotion including non-personal, personal, peer, and consumer advertising.
- Work in conjunction with partners across the Rheumatology TA, developing annual marketing plans to optimize growth and overall access to providers and patients
- Lead the translation of insight to strategy to execution and partner with multiple functions including Sales, Sales Training, Analytics, Strategic Customer Group, Medical Affairs, PECs, Global Strategic Marketing, Communications, US Immunology brand leads, Supply Chain, and outside vendors in order to effectively execute key commercial activities and achieve business goals.
- Coordinate and provide input to critical processes related to investor relations narrative, business planning, marketing plans, market research, business performance tracking and reporting
- Collaborate with finance and analytics partners to lead annual financial forecasts and maintain budgets to support financial objectives.
- Track and monitor weekly, monthly, quarterly performance and recommend actions as needed.
- Continually assess competitive landscape and proactively respond to needs.
What they're looking for
- BA/BS required and an MBA preferred.
- Minimum 10 years’ business experience (e.g., Sales, Marketing, Management, etc.) of which at least 8 years of demonstrated marketing experience and proven performance is required.
- Demonstrated success in critical marketing competencies required.
- Ability to succinctly tell a story for executive audiences of brand.
- Experience in directing and managing advertising agencies is required.
- Strong people management and development capabilities are required.
- Advanced communication and presentation skills required.
- Prior experience in competitive markets required.
Nice to have
- Prior launch and rheumatology experience preferred.
- Demonstrated commitment to learning emerging technologies, such as AI, through exploration, iteration, and applying new tools over time preferred.
Summarised by NextRaise from the employer’s description, which follows in full below.
Full description from employer
At Johnson & Johnson, we believe health is everything. Our strength in healthcare innovation empowers us to build a world where complex diseases are prevented, treated, and cured, where treatments are smarter and less invasive, and solutions are personal. Through our expertise in Innovative Medicine and MedTech, we are uniquely positioned to innovate across the full spectrum of healthcare solutions today to deliver the breakthroughs of tomorrow, and profoundly impact health for humanity. Learn more at jnj.com.
As guided by Our Credo, Johnson & Johnson is responsible to our employees who work with us throughout the world. We provide an inclusive work environment where each person is considered as an individual. At Johnson & Johnson, we respect the diversity and dignity of our employees and recognize their merit.
Job Function:
MarketingJob Sub Function:
Advertising & PromotionsJob Category:
People LeaderAll Job Posting Locations:
Horsham, Pennsylvania, United States of AmericaJob Description:
Johnson & Johnson Innovative Medicine is recruiting for a Group Product Director, HCP, Sjogren's Disease located in Horsham, PA.
About Innovative Medicine
Our expertise in Innovative Medicine is informed and inspired by patients, whose insights fuel our science-based advancements. Visionaries like you work on teams that save lives by developing the medicines of tomorrow.
Join us in developing treatments, finding cures, and pioneering the path from lab to life while championing patients every step of the way. Learn more at https://www.jnj.com/innovative-medicine.
Group Product Director, HCP, Sjogren's Disease is the HCP marketing leader responsible for marketing strategy and execution. The GPD, nipocalimab Sjogren's Disease, is the HCP leader for the brand. This role is also accountable for market development strategy and HCP launch lead.
Core responsibilities include but are not limited to:
Developing an integrated strategic plan for nipocalimab Sjogren's Disease (in-market indications and overall branding experience.
Maximize marketing communications to physicians, patients and thought-leaders through broad omnichannel promotion including non-personal, personal, peer, and consumer advertising.
Work in conjunction with partners across the Rheumatology TA, developing annual marketing plans to optimize growth and overall access to providers and patients
Lead the translation of insight to strategy to execution and partner with multiple functions including Sales, Sales Training, Analytics, Strategic Customer Group, Medical Affairs, PECs, Global Strategic Marketing, Communications, US Immunology brand leads, Supply Chain, and outside vendors in order to effectively execute key commercial activities and achieve business goals.
Coordinate and provide input to critical processes related to investor relations narrative, business planning, marketing plans, market research, business performance tracking and reporting
Collaborate with finance and analytics partners to lead annual financial forecasts and maintain budgets to support financial objectives.
Track and monitor weekly, monthly, quarterly performance and recommend actions as needed.
Continually assess competitive landscape and proactively respond to needs.
Experience requirements:
BA/BS required and an MBA preferred.
Minimum 10 years’ business experience (e.g., Sales, Marketing, Management, etc.) of which at least 8 years of demonstrated marketing experience and proven performance is required.
Demonstrated success in critical marketing competencies required.
Ability to succinctly tell a story for executive audiences of brand.
Experience in directing and managing advertising agencies is required.
Strong people management and development capabilities are required.
Advanced communication and presentation skills required.
Prior experience in competitive markets required.
Prior launch and rheumatology experience preferred.
Demonstrated commitment to learning emerging technologies, such as AI, through exploration, iteration, and applying new tools over time preferred.
The position is located in Horsham, NJ and requires up to 25% travel, predominantly US, with limited OUS travel. At J&J, we work flexibly with 3 days in-office with 2 days remote work.
Johnson & Johnson is an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, age, national origin, disability, protected veteran status or other characteristics protected by federal, state or local law. We actively seek qualified candidates who are protected veterans and individuals with disabilities as defined under VEVRAA and Section 503 of the Rehabilitation Act.
Johnson & Johnson is committed to providing an interview process that is inclusive of our applicants’ needs. If you are an individual with a disability and would like to request an accommodation, external applicants please contact us via https://www.jnj.com/contact-us/careers and internal employees contact AskGS to be directed to your accommodation resource.
Required Skills:
Preferred Skills:
Advertising, Brand Identity, Brand Positioning Strategy, Brand Reputation Management, Budget Management, Business Savvy, Content Management, Customer Intelligence, Data Analysis, Design Mindset, Developing Others, Execution Focus, Financial Analysis, Inclusive Leadership, Innovation, Interpersonal Influence, Leadership, Operational Excellence, Sales Promotions, Standard Operating Procedure (SOP), Succession Planning, Tactical PlanningCompany
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