Growth Marketing Lead
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What you'll do
- Own Courier Health’s demand generation strategy and execution across channels, including paid, organic, email, events, content syndication, etc.
- Own Courier Health’s events program, including industry conferences and our annual Patient Innovators Summit.
- Develop a field marketing strategy that supports pipeline generation and acceleration in priority accounts.
- Help develop, run and iterate upon account-based marketing programs.
- Refine and maintain the attribution model and reporting infrastructure that connects marketing activity to pipeline and revenue.
- Refine lead scoring, routing, Marketing-to-Sales handoffs, and SLA frameworks in partnership with Sales.
- Stay at the cutting-edge of B2B demand gen, helping to foster a culture of experimentation & testing.
- AI-native — you use tools that make your programs smarter and faster.
What they're looking for
- 8+ years of growth or demand generation marketing experience in B2B SaaS; enterprise software or regulated industry experience strongly preferred.
- Demonstrated track record building and scaling demand gen programs that produce measurable pipeline.
- Experience owning or co-owning an events program, including at least one owned/produced event.
- Strong marketing operations chops: you understand the stack, you can build the attribution model, and you can run the analysis yourself.
- Deep ABM experience: account tiering, personalized program design, and multi-channel orchestration.
- People manager with a track record of developing strong individual contributors.
- Experimentation mindset: you are energized by testing and rigorous about learning.
- Strong communicator who can present strategy and results to senior leadership clearly and confidently.
Nice to have
- enterprise software or regulated industry experience strongly preferred
Summarised by NextRaise from the employer’s description, which follows in full below.
Full description from employer
Courier Health is on a mission to solve one of the biggest and most meaningful opportunities in healthcare: reinvent how people living with chronic and rare diseases are supported.
We are building the future of patient engagement for life sciences companies. Our software is leveraged by biopharma companies to support patients in their complex journey from diagnosis to initiating and remaining on therapy to achieve optimal health outcomes.
About the Role
Courier Health has a strong product, a growing customer base, and a market that is increasingly ready to buy. As a Growth Marketing Lead you will drive demand generation, marketing operations, and events, support the programs, infrastructure, and team that turn market interest into qualified opportunities and qualified opportunities into evangelical customers.
What You’ll Do
- Own Courier Health’s demand generation strategy and execution across channels, including paid, organic, email, events, content syndication, etc.
- Own Courier Health’s events program, including industry conferences and our annual Patient Innovators Summit.
- Develop a field marketing strategy that supports pipeline generation and acceleration in priority accounts.
- Help develop, run and iterate upon account-based marketing programs.
- Refine and maintain the attribution model and reporting infrastructure that connects marketing activity to pipeline and revenue.
- Refine lead scoring, routing, Marketing-to-Sales handoffs, and SLA frameworks in partnership with Sales.
- Stay at the cutting-edge of B2B demand gen, helping to foster a culture of experimentation & testing.
- AI-native — you use tools that make your programs smarter and faster.
Who You Are
- 8+ years of growth or demand generation marketing experience in B2B SaaS; enterprise software or regulated industry experience strongly preferred.
- Demonstrated track record building and scaling demand gen programs that produce measurable pipeline.
- Experience owning or co-owning an events program, including at least one owned/produced event.
- Strong marketing operations chops: you understand the stack, you can build the attribution model, and you can run the analysis yourself.
- Deep ABM experience: account tiering, personalized program design, and multi-channel orchestration.
- People manager with a track record of developing strong individual contributors.
- Experimentation mindset: you are energized by testing and rigorous about learning.
- Strong communicator who can present strategy and results to senior leadership clearly and confidently.
Benefits
- 100% paid employee health benefit options (including medical, dental, and vision)
- 401(k) with employer funded match
- Unlimited Vacation
- Commuter Benefits
- Paid parental leave
- Catered lunch on Fridays
- Wellness stipend
The annual salary range for the target level for this role is $180,000 - $210,000 + equity + benefits, including medical, dental, and vision. Final compensation will be determined based on a variety of factors including relevant experience, interview performance, and internal equity.
Courier Health is proud to be an Equal Employment Opportunity employer.
We do not discriminate based upon race, religion, color, national origin, gender (including pregnancy, childbirth, or related medical conditions), sexual orientation, gender identity, gender expression, age, status as a protected veteran, status as an individual with a disability, or other applicable legally protected characteristics.
Company
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