Growth Marketing Manager, YouTube Premium Marketing

YouTube Marketing’s mission is to know our users, and to connect them to the magic of our products and creators. We make YouTube successful by shaping people’s perceptions of YouTube and inspiring them to engage with us. We’re also responsible for all of YouTube’s marketing activities to consumers, creators, and key opinion influencers.

As a Growth Product Marketing Manager on the YouTube Premium global marketing team, you will be a central part of the growth of the business, leading scaled campaigns across multiple marketing channels, setting global business strategy, running experiments, and marketing initiatives across the YouTube Subscriptions portfolio to unlock long-term growth and retention for YouTube Premium. You will be responsible for shaping our subscription product marketing and business plan, helping users discover the right product, building our paid user experience, partnering with our tech teams to evolve the subscription, and driving impact across our global markets.

To do this you will partner closely with Product, Insights, Regional PMMs, and cross-functional leads to ensure strategic alignment and execute marketing plans that drive subscriber acquisition, engagement, and business impact. This is a highly cross-functional role requiring strong strategic thinking, data-driven decision-making, and executional excellence.

Know the user. Know the magic. Connect the two. At its core, marketing at Google starts with technology and ends with the user, bringing both together in unconventional ways. Our job is to demonstrate how Google's products solve the world's problems--from the everyday to the epic, from the mundane to the monumental. And we approach marketing in a way that only Google can--changing the game, redefining the medium, making the user the priority, and ultimately, letting the technology speak for itself.

Individual pay is determined by factors including job-related skills, experience, and relevant education or training.

US: $141000 - $205000 (USD) + 15% bonus target + equity + benefits

Learn more about benefits at Google.

Responsibilities:

• Build a content marketing funnel to drive subscriber growth at scale, partnering with go-to-market (GTM) to bring moments to life for free and paid users.
• Design and execute end-to-end growth marketing strategies across acquisition and engagement channels (including email, in-product messages and recommendations, landing pages, and GEO) to acquire, onboard, and retain music and premium members globally.
• Manage all facets of marketing campaigns from concept, strategy, and creative production to launch coordination, optimization, and reporting—leveraging AI technologies to maximize efficiency and performance. Design and execute rigorous A/B tests.
• Analyze campaign performance data and user behavior to extract insights, uncover net-new growth levers, and streamline the user conversion funnel. Establish business cases for long-term growth.
• Partner with growth experts across teams to accelerate user growth and enhance the core product experience. Develop audience insights.

Minimum qualifications:

• Bachelor's degree or equivalent practical experience.
• 6 years of experience in growth marketing.
• Experience managing cross-functional or cross-team projects.
• Experience working on a consumer-facing subscription product or service in the technology or entertainment industry, including the streaming landscape and the YouTube ecosystem.

Preferred qualifications:

• Experience doing content marketing, building funnels for movies and shows.
• 4 years of experience in management consulting, corporate strategy, finance, or product marketing, with a focus on subscription business models, lifetime value (LTV)/customer acquisition cost (CAC) modeling, and financial planning.
• Experience developing and executing global scaled campaigns end-to-end. Familiarity with the digital marketing ecosystem, including ads, social media, eCommerce, and web analytics.
• Experience utilizing AI productivity tools to solve complex, multi-layered problems and streamline business or development workflows.