Head of Ecommerce - Maternity Cover
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What you'll do
- Digital and Ecommerce Strategy Development – define and execute a market leading ecommerce strategy to accelerate revenue growth across channels (D2C, pureplay, marketplaces, omnichannel retailers), translating consumer, shopper and category insights into clear digital growth plans
- P&L Ownership and Commercial Delivery – own the ecommerce P&L, revenue targets and profitability across channels, managing trade budgets and optimizing spending across channels to drive sales performance, underpinned by effective planning, forecasting and ROI centric investment decisions
- Strengthen Digital Brand Presence by building a cohesive ecosystem across websites, social, paid media, CRM and digital content, to ensure digital experiences reflect brand identity and meet consumer expectations
- Partner with Key Retailers and Platforms to manage relationships with online retail partners, and improve product discoverability, digital shelf performance, ratings and reviews, and trade spend effectiveness
- Lead Digital Transformation through championing the use of digital tools, data and automation to enhance marketing and sales effectiveness, and drive cross functional digital capability across marketing, sales and supply chain
- Ensure Operational Excellence through overseeing digital operations such as site performance, product content, merchandising, stock availability and fulfillment partnerships
- Build an Integrated Ecommerce Ecosystem to elevate digital capability across teams and enable the business to win online at scale
- Lead and Develop highly capable, high performing teams through fostering innovation, agility and a test and learn culture
What they're looking for
- Degree in a relevant field or equivalent experience
- Significant experience in eCommerce or digital sales with the ability to define a multi-channel online growth strategy across marketplaces, channels and digital media.
- Strong demonstrable knowledge of eCommerce platforms, marketplaces and performance metrics
- Strong commercial acumen, with an understanding of P&L drivers, online customer economics, omnichannel demand levers and digital return on investment
- Digital transformation leadership and experience of embedding ways of working, tools, processes across the wider organisation
- Business planning and forecasting, with the ability to build accurate digital channel forecast and integrate them into broader category and commercial plans
- Deep understanding of retailer.com, marketplace management, content excellence and website experience
- Technical and data capabilities in data analytics, insight generation, digital shelf tools and customer journey mapping
- Strong leadership and influencing and stakeholder management skills, with the ability to collaborate effectively
- Proven ability and passion in capability building to upskill teams cross functionally and strengthen the organisations digital muscle
- Change leadership – comfortable in managing ambiguity, driving adoption of new tools and processes and leading organisational transformation
Summarised by NextRaise from the employer’s description, which follows in full below.
Full description from employer
POSITION SNAPSHOT
Job title: Head of eCommerce
Location: Manchester
Contract type: 12 Month Fixed Term Contract
WHO ARE WE
PZ Cussons is a FTSE250 listed consumer goods business, headquartered in Manchester, UK. We employ around 2,600 people across our operations in Europe, North America, Asia-Pacific and Africa. Since our founding in 1884, we have been creating products to delight, care for and nourish consumers. Across our core categories of Hygiene, Baby and Beauty, our trusted and well-loved brands include Carex, Childs Farm, Cussons Baby, Imperial Leather, Morning Fresh, Original Source, Premier, Sanctuary Spa and St. Tropez.
Sustainability and the wellbeing of our employees and communities everywhere are at the heart of our business model and strategy, and captured by our purpose: For everyone, for life, for good.
The Role:
We have a fantastic opportunity within our Commercial function for a Head of Digital and eCommerce. This is a 12 month fixed term contract. This exciting role is responsible for shaping and leading the commercial digital growth strategy; optimising online channels, leading a high performing team and ensuring our brands win in a fast moving, highly competitive and accelerating channel.
Digital and Ecommerce sits within the broader Commercial function, incorporating Distributor, Wholesale, Grocery, Discounter and High Street channels, Category and Commercial Strategy and Planning.
Reporting Relationships
The role reports into the Europe Sales Director and has a combination of direct and indirect reports.
Job context & scope
Key Duties and Responsibilities
Digital and Ecommerce Strategy Development – define and execute a market leading ecommerce strategy to accelerate revenue growth across channels (D2C, pureplay, marketplaces, omnichannel retailers), translating consumer, shopper and category insights into clear digital growth plans
P&L Ownership and Commercial Delivery – own the ecommerce P&L, revenue targets and profitability across channels, managing trade budgets and optimizing spending across channels to drive sales performance, underpinned by effective planning, forecasting and ROI centric investment decisions
Strengthen Digital Brand Presence by building a cohesive ecosystem across websites, social, paid media, CRM and digital content, to ensure digital experiences reflect brand identity and meet consumer expectations
Partner with Key Retailers and Platforms to manage relationships with online retail partners, and improve product discoverability, digital shelf performance, ratings and reviews, and trade spend effectiveness
Lead Digital Transformation through championing the use of digital tools, data and automation to enhance marketing and sales effectiveness, and drive cross functional digital capability across marketing, sales and supply chain
Ensure Operational Excellence through overseeing digital operations such as site performance, product content, merchandising, stock availability and fulfillment partnerships
Build an Integrated Ecommerce Ecosystem to elevate digital capability across teams and enable the business to win online at scale
Lead and Develop highly capable, high performing teams through fostering innovation, agility and a test and learn culture
Capabilities, Skills and Experience
Degree in a relevant field or equivalent experience
Significant experience in eCommerce or digital sales with the ability to define a multi-channel online growth strategy across marketplaces, channels and digital media.
Strong demonstrable knowledge of eCommerce platforms, marketplaces and performance metrics
Strong commercial acumen, with an understanding of P&L drivers, online customer economics, omnichannel demand levers and digital return on investment
Digital transformation leadership and experience of embedding ways of working, tools, processes across the wider organisation
Business planning and forecasting, with the ability to build accurate digital channel forecast and integrate them into broader category and commercial plans
Deep understanding of retailer.com, marketplace management, content excellence and website experience
Technical and data capabilities in data analytics, insight generation, digital shelf tools and customer journey mapping
Strong leadership and influencing and stakeholder management skills, with the ability to collaborate effectively
Proven ability and passion in capability building to upskill teams cross functionally and strengthen the organisations digital muscle
Change leadership – comfortable in managing ambiguity, driving adoption of new tools and processes and leading organisational transformation
Equal Opportunities:
At PZ Cussons, we value diversity and make sure everyone feels included. We want our team to reflect society and our global customers. We welcome applicants from all backgrounds and your unique perspective helps us develop brands and create new products for our consumers.
If you need extra support during this process, please inform us so that we can accommodate your needs appropriately. It is important to us that all candidates feel recognised and have a good experience with PZ Cussons as part of our commitment to inclusivity.
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