Head of GTM & Campaign Management

Position Overview

We are seeking our new Head of GTM & Campaign Management to join the SBS team!

 

The Head of GTM & Campaign Management owns the revenue marketing engine at SBS. You lead the team responsible for pipeline generation, field marketing execution, SDR performance, and cross-channel campaign orchestration. This is the role that connects marketing strategy to sales outcomes.

 

You will manage a team of 8-10 people — GTM orchestrators/Field Marketing Managers across key geographies (France, UK, MEA, US) and an SDR team — with a mandate to build a best-in-class demand generation function for a company entering its most ambitious growth phase.

 

 

Location: Paris, France

Hybrid: 60% Remote & 40% Onsite per Month

Responsibilities

• Lead the development and execution of the global go-to-market (GTM) strategy, ensuring alignment across Marketing, Sales, Product Management, and regional commercial teams to accelerate revenue growth.

• Own global pipeline generation, driving marketing-sourced and marketing-influenced pipeline performance across all geographies through integrated demand generation programs.

• Develop and oversee regional Field Marketing strategies and execution across France, the United Kingdom, the Middle East & Africa (MEA), and the United States, ensuring campaigns are tailored to local market priorities while supporting global objectives.

• Lead the global SDR function, optimizing inbound and outbound engagement strategies, sequencing, lead qualification, conversion rates, and service-level agreements (SLAs) with Sales to maximize pipeline creation.

• Direct the planning, execution, and optimization of integrated, multi-channel marketing campaigns across digital, field marketing, events, partner marketing, and customer programs to drive awareness, engagement, and demand.

• Partner with the ABM Lead to develop and execute Account-Based Marketing (ABM) strategies for Tier 1 strategic accounts, ensuring coordinated engagement across Marketing, Sales, Customer Success, and regional teams.

• Lead go-to-market execution for new product launches, solution releases, geographic expansion initiatives, and strategic campaigns in partnership with Product Marketing, Content Marketing, Portfolio Marketing, and Sales Enablement.

• Establish campaign management frameworks, governance, and best practices to ensure consistent execution, measurement, and continuous optimization across global marketing initiatives.

• Define and monitor key GTM and campaign performance metrics, including pipeline contribution, conversion rates, marketing ROI, campaign effectiveness, account engagement, and revenue impact.

• Drive cross-functional alignment among Product Marketing, Demand Generation, Field Marketing, Digital Marketing, Sales Enablement, Customer Success, and regional Sales leaders to ensure coordinated execution of global GTM initiatives.

• Manage global campaign planning, prioritization, and resource allocation to maximize business impact while balancing regional requirements and corporate objectives.

• Evaluate and implement marketing technologies, automation platforms, and campaign management tools to improve scalability, operational efficiency, and reporting capabilities.

• Build, lead, and develop a high-performing global GTM and Campaign Management organization that fosters a culture of collaboration, accountability, innovation, and data-driven decision-making.

• Provide executive leadership with regular reporting and strategic recommendations on pipeline health, campaign performance, GTM effectiveness, and market opportunities to support business planning and investment decisions.

Qualifications

Essential:

• 8+ years in B2B demand generation, field marketing, or revenue marketing, with at least 3 years managing teams
• Experience in enterprise software or SaaS — fintech or banking software a strong plus
• Strong pipeline ownership mindset — you think in revenue, not in impressions
• Proven experience managing multi-geography field marketing teams
• Experience managing or closely collaborating with SDR / BDR teams
• Executive presence — able to engage credibly with Sales leaders, GMs, and C-suite
• Comfortable leveraging AI tools and curious about how AI is reshaping marketing practice
• Fluent in English and French
• Based in Paris

 

Nice to have:

• Experience with ABM platforms (Demandbase) and marketing automation
• Familiarity with the banking or financial services software ecosystem
• Experience building a revenue marketing function
• Experience engaging specialized market niche audiences

 

 

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Company Overview

At SBS, we’re more than just a technology company, we’re a global fintech partner helping banks and financial institutions transform, innovate, and grow. With over 5,000 employees worldwide and clients in more than 80 countries, our solutions power everything from digital banking and lending to payments and core banking systems.

 

As part of 74Software, we’re backed by a group of leading software companies delivering mission-critical solutions worldwide. Our focus is on delivering long-term value, leveraging cutting-edge technology, and fostering strong client partnerships. Join us and be part of a collaborative, forward-thinking team shaping the future of finance.

 

Why SBS?

At SBS, we’re committed to supporting our employees in every aspect of their lives, from health and wellbeing to financial security and lifestyle perks.

We offer benefits that allow you to thrive at work and beyond, including health coverage, retirement plans, paid time off, flexible work, career development, competitive pay, and global culture perks.

 

Equal Opportunity Employer

We are committed to providing equal opportunities and ensuring a fair and inclusive recruitment process. We do not discriminate on the basis of age, disability, gender, sexual orientation, race, religion, or any other protected characteristic.