Head of Marketing, Mobility
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What you'll do
- Own and evolve the end-to-end marketing strategy for APAC Mobility, ensuring every dollar of marketing investment ties back to commercial priorities — revenue growth, retention and market expansion.
- Lead integrated marketing across the full customer lifecycle — acquisition, onboarding, retention, product utilisation, cross-sell and advocacy — to lift customer lifetime value and marketing efficiency.
- Partner with Product, Commercial and Customer Success to build go-to-market strategies, value propositions and market positioning that land product launches and accelerate adoption.
- Champion the voice of the customer, using market, customer and competitive insight to shape business decisions and uncover new commercial opportunities.
- Own WEX's strategic narrative across APAC — brand, thought leadership, content, PR and partnerships — building credibility and visibility across both traditional and AI-powered discovery channels.
- Lift the maturity of the marketing function: sharper processes, measurement frameworks, martech and operating rhythms, with a culture of continuous improvement.
- Lead the evolution of the APAC marketing operating model, orchestrating shared capabilities and AI-enabled ways of working with sound ethical judgement.
- Lead, coach and grow a high-performing marketing team, building capability for the region's future growth.
- Build trusted relationships across a global matrix organisation — APAC, EMEA and the US — to align priorities and deliver on shared strategic goals.
- Drive a data-first culture, continuously measuring and communicating the commercial impact of marketing.
What they're looking for
- Significant experience leading B2B marketing in technology, fintech, payments, mobility or financial services, with a track record of measurable commercial growth.
- Broad marketing leadership across Growth, Product Marketing, Brand, Lifecycle Marketing, Content and Communications.
- A track record of building integrated go-to-market strategies, segmentation, value propositions and lifecycle programmes that move the needle on acquisition, retention and CLV.
- Strong commercial acumen — you turn customer and market insight into strategic initiatives that shift business outcomes.
- Experience building and coaching high-performing marketing teams.
- A proven ability to influence senior stakeholders and navigate complex, matrixed global organisations.
- Experience leading marketing transformation and embedding customer-centric ways of working.
- Confidence with modern martech, CRM and analytics platforms, plus hands-on fluency with AI tools (ChatGPT, Gemini, Perplexity, Claude) — used with the judgement and rigour to critically evaluate AI-generated outputs.
- Excellent communication and executive presence — you can simplify complexity and land it with senior audiences.
- A customer-first mindset and a collaborative, growth-oriented leadership style.
Summarised by NextRaise from the employer’s description, which follows in full below.
Full description from employer
Shape the strategy. Drive the growth. Own the narrative across APAC.
The Opportunity
We're looking for a strategic marketing leader to own the marketing agenda for our Mobility business across Australia and Asia Pacific. This is a senior leadership role with a seat at the APAC Mobility Leadership Table — a chance to shape how a lean, high-performing marketing function drives real commercial growth across a complex, high-growth region.
You'll partner closely with Commercial, Product and Global Marketing leaders to position Marketing as a genuine growth engine — accelerating customer acquisition, strengthening retention, improving product adoption and building long-term brand value across APAC.
You'll operate within an international marketing model, drawing on specialist shared services, AI-enabled capabilities and centralised resources to work with speed and scale. And you'll play a key role in lifting marketing maturity across the region — embedding customer-led, data-driven decision-making and practical AI adoption so your team can spend more time on strategy, commercial impact and innovation.
What You'll Do
Strategy & Commercial GrowthOwn and evolve the end-to-end marketing strategy for APAC Mobility, ensuring every dollar of marketing investment ties back to commercial priorities — revenue growth, retention and market expansion.
Customer Lifecycle MarketingLead integrated marketing across the full customer lifecycle — acquisition, onboarding, retention, product utilisation, cross-sell and advocacy — to lift customer lifetime value and marketing efficiency.
Go-to-Market & Product PartnershipPartner with Product, Commercial and Customer Success to build go-to-market strategies, value propositions and market positioning that land product launches and accelerate adoption.
Customer & Market Insight Champion the voice of the customer, using market, customer and competitive insight to shape business decisions and uncover new commercial opportunities.
Brand & NarrativeOwn WEX's strategic narrative across APAC — brand, thought leadership, content, PR and partnerships — building credibility and visibility across both traditional and AI-powered discovery channels.
Marketing Maturity & Operations Lift the maturity of the marketing function: sharper processes, measurement frameworks, martech and operating rhythms, with a culture of continuous improvement.
AI-Enabled Ways of Working Lead the evolution of the APAC marketing operating model, orchestrating shared capabilities and AI-enabled ways of working with sound ethical judgement.
Team Leadership Lead, coach and grow a high-performing marketing team, building capability for the region's future growth.
Stakeholder Management Build trusted relationships across a global matrix organisation — APAC, EMEA and the US — to align priorities and deliver on shared strategic goals.
Performance & MeasurementDrive a data-first culture, continuously measuring and communicating the commercial impact of marketing.
What You'll Bring
Significant experience leading B2B marketing in technology, fintech, payments, mobility or financial services, with a track record of measurable commercial growth.
Broad marketing leadership across Growth, Product Marketing, Brand, Lifecycle Marketing, Content and Communications.
A track record of building integrated go-to-market strategies, segmentation, value propositions and lifecycle programmes that move the needle on acquisition, retention and CLV.
Strong commercial acumen — you turn customer and market insight into strategic initiatives that shift business outcomes.
Experience building and coaching high-performing marketing teams.
A proven ability to influence senior stakeholders and navigate complex, matrixed global organisations.
Experience leading marketing transformation and embedding customer-centric ways of working.
Confidence with modern martech, CRM and analytics platforms, plus hands-on fluency with AI tools (ChatGPT, Gemini, Perplexity, Claude) — used with the judgement and rigour to critically evaluate AI-generated outputs.
Excellent communication and executive presence — you can simplify complexity and land it with senior audiences.
A customer-first mindset and a collaborative, growth-oriented leadership style.
Company
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