x-Alliance Marketing | Senior Manager
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What you'll do
- Lead the development and delivery of integrated marketing strategies across multiple alliance partners, aligned to PwC Australia's One Firm priorities, Industry, Line of Service and Alliance growth objectives.
- Partner with Alliance Leaders, Drivers, Industry and Line of Service stakeholders to identify priority propositions, campaigns, events and account-based marketing opportunities.
- Translate complex alliance priorities, technologies and partner propositions into clear, differentiated and client-centric messaging that supports market activation and pursuit activity.
- Execute multi-channel campaigns, thought leadership programs, flagship events, sponsorship activations and digital initiatives that drive awareness, engagement and qualified demand.
- Build and manage senior stakeholder relationships across PwC, alliance partners, APAC and Global teams to enable coordinated go-to-market execution.
- Own campaign planning, budgeting, governance and performance reporting, using insights to optimise future investment and scale best practice across alliances.
- Bring a commercial lens to marketing activity, linking investment decisions to pipeline impact, relationship development, brand elevation and measurable outcomes.
What they're looking for
- Strong understanding of technology alliances, partner ecosystems, co-sell models and the role strategic alliances play in driving market differentiation and business growth.
- Proven ability to confidently influence senior stakeholders—including Partners, Directors and alliance partner contacts—without relying on direct authority.
- A commercial mindset, comfortable linking marketing activity to pipeline, account growth, relationship development, ROI and business outcomes.
- Skilled at translating complex technology, industry and business issues into compelling narratives, campaign propositions and client-facing content.
- A hands-on marketer able to independently deliver integrated campaigns across events, sponsorships, thought leadership, digital, social, internal communications and sales enablement.
- Highly organised, with the ability to manage multiple alliance priorities, stakeholders, budgets and delivery timelines simultaneously.
Nice to have
- Strong judgement on when to prioritise, streamline, scale or stop activity based on business value and market impact.
- Experience contributing to APAC or Global alliance marketing initiatives within a matrixed environment.
Summarised by NextRaise from the employer’s description, which follows in full below.
Full description from employer
Great marketing turns complex technology into meaningful connection — and at PwC, that's how alliances become powerful engines for growth. This is your chance to shape how we bring our most important partnerships, including Microsoft and other anchor alliances, to market in ways that create lasting impact.
As a Senior Manager in x-Alliance Marketing, you'll play a vital role in developing and delivering integrated alliance marketing strategies that build brand presence, generate demand and drive measurable business outcomes, working with internal stakeholders across Strategic Alliances, Clients & Markets, Industry, Lines of Service and Global/APAC teams.
Why PwC?
At PwC Australia, your skills meet purpose. We tackle big challenges across industries like finance, technology, energy, and health—giving you the chance to make a real impact. Here, your growth is our priority. You'll work with leading teams, explore new technologies, and unlock your full potential.
Join a global community of more than 370,000 people who value bold ideas, collaboration, and lasting change. Together, we're building trust and shaping the future.
What you'll do:
Lead the development and delivery of integrated marketing strategies across multiple alliance partners, aligned to PwC Australia's One Firm priorities, Industry, Line of Service and Alliance growth objectives.
Partner with Alliance Leaders, Drivers, Industry and Line of Service stakeholders to identify priority propositions, campaigns, events and account-based marketing opportunities.
Translate complex alliance priorities, technologies and partner propositions into clear, differentiated and client-centric messaging that supports market activation and pursuit activity.
Execute multi-channel campaigns, thought leadership programs, flagship events, sponsorship activations and digital initiatives that drive awareness, engagement and qualified demand.
Build and manage senior stakeholder relationships across PwC, alliance partners, APAC and Global teams to enable coordinated go-to-market execution.
Own campaign planning, budgeting, governance and performance reporting, using insights to optimise future investment and scale best practice across alliances.
Bring a commercial lens to marketing activity, linking investment decisions to pipeline impact, relationship development, brand elevation and measurable outcomes.
What we're looking for:
Core skills
Strong understanding of technology alliances, partner ecosystems, co-sell models and the role strategic alliances play in driving market differentiation and business growth.
Proven ability to confidently influence senior stakeholders—including Partners, Directors and alliance partner contacts—without relying on direct authority.
A commercial mindset, comfortable linking marketing activity to pipeline, account growth, relationship development, ROI and business outcomes.
Skilled at translating complex technology, industry and business issues into compelling narratives, campaign propositions and client-facing content.
A hands-on marketer able to independently deliver integrated campaigns across events, sponsorships, thought leadership, digital, social, internal communications and sales enablement.
Highly organised, with the ability to manage multiple alliance priorities, stakeholders, budgets and delivery timelines simultaneously.
Desirable skills
Strong judgement on when to prioritise, streamline, scale or stop activity based on business value and market impact.
Experience contributing to APAC or Global alliance marketing initiatives within a matrixed environment.
Don't meet every requirement? We encourage you to apply. We value all forms of experience that may be transferrable and relevant.
What you'll gain:
Leadership development programs and executive coaching designed to help you inspire teams and accelerate your career growth.
A culture valuing diverse perspectives, empowering leaders to drive innovation and collaboration, learn more about our commitment to Inclusion and Diversity and First Nations Prosperity
A world-class parental leave policy offering up to 26 weeks of leave for caregivers, supporting your family and personal life.
Flexibility means trusting you to choose when, where, and how you work, balancing what's best for you, your team, and your clients to grow and thrive together.
Being part of a community united by purpose, delivering impact that reaches clients, communities, and the future you're shaping.
We know that perks are as important as your financial rewards. Explore all the benefits that PwC has to offer here.
Ready to grow here and go further? Join PwC Australia as a x-Alliance Marketing Senior Manager and make an impact that goes beyond the expected. Apply now and take your next step with a team shaping the future.
We're committed to treating all our job applicants fairly and with respect, irrespective of their actual or assumed background, disability, neurodivergence, or any other protected characteristic and to maintaining a safe, respectful workplace for everyone. We want you to have every opportunity to thrive in our selection process. In the application form, you can let us know what adjustments you require during our recruitment process and/or any workplace accommodations you anticipate needing to help you perform your role.
No agencies please: We kindly request that recruitment agencies do not submit CVs in response to this advertisement. We are only accepting applications direct from individuals.
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