Molson Coors Beverage·18 hours ago
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Manager Consumer Insights
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What you'll do
- Lead consumer insights and brand insights strategy
- Drive brand building initiatives within the Strategy and Capabilities team
- Manage talent and performance of team members
- Collaborate cross-functionally with stakeholders
- Deliver presentations and provide strategic insights
What they're looking for
- Experience in consumer insights and brand building
- Proficiency in quantitative and qualitative research methods
- Experience with data analysis and consumer profiling
- Ability to perform segmentation and brand health tracking
- Experience with industry tools such as IRI, Nielsen Panel, and Ipsos
- Proven ability in project, talent, and performance management
- Strong stakeholder management and cross-functional collaboration skills
Summarised by NextRaise from the employer’s description, which follows in full below.
Full description from employer
Requisition ID: 39546 . Crafted Highlights. In the role of Manager of Brand Insights working in Toronto, CA, you will be a part of the Strategy and Capabilities team and work directly with the Mark...
Skills
- consumer insights
- brand building
- data analysis
- quantitative research
- qualitative research
- consumer profiling
- segmentation
- storytelling with data
- brand health tracking
- iri
- nielsen panel
- ipsos
- project management
- talent management
- performance management
- cross-functional collaboration
- executive presence
- stakeholder management
- presentation delivery
- people management
- strategic thinking
- problem solving
Company
Molson Coors Beverage
Toronto, Canada
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