Marketing Associate
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What you'll do
- Execute Integrated Campaigns: Run comprehensive marketing campaigns and regional field programs across multiple channels to generate high-quality pipeline.
- Coordinate Event Logistics: Oversee the end-to-end logistics, vendor management, and internal staffing for corporate events, both virtual and in-person.
- Track Campaign Performance: Report on performance metrics using advanced analytics tools, delivering actionable insights to marketing leadership.
- Partner Cross-Functionally: Collaborate with cross-functional teams—including Sales, Product, and Customer Success—to align regional marketing activities with core business goals.
- Manage Marketing Infrastructure: Maintain campaign calendars, project timelines, and database hygiene within our marketing tech stack.
What they're looking for
- Education: Minimum of a Bachelor’s degree in Marketing, Business, Communications, or a related field. (Equivalent experience is not accepted in lieu of a degree).
- Experience: 0–2 years of experience in a professional business, marketing, or agency environment.
- Core Competencies: High proficiency with Google Workspace (Docs, Sheets, Slides), strong organizational skills, and an obsession for detail.
- Execution Skills: Exceptional written and verbal communication skills with a proven ability to multitask and thrive within a fast-paced, collaborative team environment.
Nice to have
- Prior internship experience within a B2B SaaS or technology enterprise.
- Familiarity with marketing technology tools such as Marketo, Google Analytics, or project management platforms.
- We value experience with enterprise platforms such as Salesforce or ServiceNow, as these skills translate well into our Enterprise-Grade Orchestration environment.
Summarised by NextRaise from the employer’s description, which follows in full below.
Full description from employer
Here at Appian, our values of Intensity and Excellence define who we are. We set high standards and live up to them, ensuring that everything we do is done with care and quality. We approach every challenge with ambition and commitment, holding ourselves and each other accountable to achieve the best results. When you join Appian, you’ll be part of a passionate team dedicated to accomplishing hard things, together.
Accelerate your marketing career by helping global enterprises transform their operations. As a Marketing Associate, you will be at the forefront of orchestrating campaigns that showcase the power of AI-Powered Process Automation.
Location: London| Work Model: On-site (5 days/week)
About the Team
The Appian Marketing team is a high-energy, collaborative group dedicated to driving global pipeline and accelerating company growth. We specialize in creating impactful brand experiences, executing data-driven campaigns, and empowering our sales teams to win. Our mission is to clearly communicate how Appian delivers Enterprise-Grade Orchestration to the world’s most complex organizations, establishing us as the clear leader in the AI-Powered Process Automation market.
The Opportunity
If you are looking to launch your marketing career, there is no better place than Appian. This is not a role where you will be stuck in a silo; you will gain a 360-degree view of enterprise B2B marketing by supporting field marketing, corporate events, and marketing analytics. At Appian, you will have a seat at the table from day one, learning from industry veterans, managing real budgets, and seeing the direct impact of your work on our global sales pipeline.
What You’ll Do
- Execute Integrated Campaigns: Run comprehensive marketing campaigns and regional field programs across multiple channels to generate high-quality pipeline.
- Coordinate Event Logistics: Oversee the end-to-end logistics, vendor management, and internal staffing for corporate events, both virtual and in-person.
- Track Campaign Performance: Report on performance metrics using advanced analytics tools, delivering actionable insights to marketing leadership.
- Partner Cross-Functionally: Collaborate with cross-functional teams—including Sales, Product, and Customer Success—to align regional marketing activities with core business goals.
- Manage Marketing Infrastructure: Maintain campaign calendars, project timelines, and database hygiene within our marketing tech stack.
Required Qualifications
- Education: Minimum of a Bachelor’s degree in Marketing, Business, Communications, or a related field. (Equivalent experience is not accepted in lieu of a degree).
- Experience: 0–2 years of experience in a professional business, marketing, or agency environment.
- Core Competencies: High proficiency with Google Workspace (Docs, Sheets, Slides), strong organizational skills, and an obsession for detail.
- Execution Skills: Exceptional written and verbal communication skills with a proven ability to multitask and thrive within a fast-paced, collaborative team environment.
Preferred Qualifications
- Prior internship experience within a B2B SaaS or technology enterprise.
- Familiarity with marketing technology tools such as Marketo, Google Analytics, or project management platforms.
- We value experience with enterprise platforms such as Salesforce or ServiceNow, as these skills translate well into our Enterprise-Grade Orchestration environment.
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Tools and Resources
- Training and Development: During onboarding, we focus on equipping new hires with the skills and knowledge for success through department-specific training. Continuous learning is a central focus at Appian, with dedicated mentorship and the First-Friend program being widely utilized resources for new hires.
- Growth Opportunities: Appian provides a diverse array of growth and development opportunities, including our leadership program tailored for new and aspiring managers, a comprehensive library of specialized department training through Appian University, skills based training, and tuition reimbursement for those aiming to advance their education. This commitment ensures that employees have access to a holistic range of development opportunities.
- Community: We’ll immerse you into our community rooted in respect starting on day one. Appian fosters inclusivity through our 8 employee-led affinity groups. These groups help employees build stronger internal and external networks by planning social, educational, and outreach activities to connect with Appianites and larger initiatives throughout the company.
Benefits
Appian offers a comprehensive benefits package designed to support your health, wellbeing, and financial future. Benefits may include health coverage, Employee Assistance Program (EAP) with free mental health support, life and disability insurance, an Employee Stock Purchase Program (ESPP), a retirement/pension plan, wellness dollars, tuition reimbursement, family-forming benefits and more. Benefits vary by country—please ask your Talent Acquisition contact for details specific to the location you are applying to.
About Appian
Appian provides AI automation for the most important business processes at the world’s largest organizations. Our platform is known for its unique power, reliability, and scale. We’ve been automating processes for more than 25 years and understand enterprise operations like no one else. For more information, visit appian.com.
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Appian is an equal opportunity employer that strives to attract and retain the best talent. All qualified applicants will receive consideration for employment without regard to any characteristic protected by applicable federal, state, or local law.
Appian provides reasonable accommodations to applicants in accordance with all applicable laws. If you need a reasonable accommodation for any part of the employment process, please contact us by email at ReasonableAccommodations@appian.com. Please note that only inquiries concerning a request for reasonable accommodation will be responded to from this email address.
Company
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