Marketing Manager - NICORETTE Digital & innovation, Northern Europe
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What you'll do
- Drive growth of the Nicorette brand across the UK .
- Full accountability for delivering the full P&L in the year and sharing targets, shaping the UK 3 year operating plan ; inputting into innovation , digital and ecommerce strategy and deploying the strategy driven by the NICORETTE Global Task force.
- You will work closely with the Global Task Force Team and will be a key advis or on local innovation, digital and ecommerce needs and sharing local insights, actively influencing the global strategy, toolkits and communication assets.
- You will lead and execute the local digital strategy, working closely with the Global Taskforce on our website, app and behavioural science solutions.
- You will be the Brand Lead for the UK E-Commerce Channel and will be responsible for leading the E-Commerce Channel Strategy for Nicorette including Media, Portfolio, Content and Customer Partnership s .
- Lead local innovation business-case sizing , consolidating opportunities across markets to provide a Northern Europe view .
- You are responsible for scoping local white space opportunities
- You will support commercial partners on the local Portfolio strategy
- You will partner and execute Healthy Lives Mission & Sustainability initiatives
- You will be responsible for working closely w ith cross-functional teams to drive excellence in execution for Nicorette in UK ( including integrated business planning, media and data- driven marketing, digital shelf , revenue growth management and joint business planning with customers)
- Collaborate with local Commercial, Medical Affairs, Regulatory, Supply Chains, and Finance teams to address challenges, drive opportunities and build differentiated plans to unlock category growth with ecommerce and white space retail partners.
- Use analytical skills to shape and size commercial and innovation opportunities
What they're looking for
- Preferably experienced at the Marketing Manager (PG3 0 ) level, with a strong track record of performance & exceptional leadership & influence skills
- Degree level education or equivalent experience and brand management experience in an FMCG environment.
- You will have E-Commerce Experience & knowledge of E-Commerce/ Retail media
- People management experience essential, responsible for coaching and developing teams.
- You will have experience developing, adapting, and activating content and communication plans, including media strategy and deployment, data-driven marketing, and a deep understanding of customer, retailer requirements.
- Strong commercial and financial acumen, including P&L development.
Summarised by NextRaise from the employer’s description, which follows in full below.
Full description from employer
Kenvue is currently recruiting for a:
What we do
At Kenvue, we realize the extraordinary power of everyday care. Built on over a century of heritage and rooted in science, we’re the house of iconic brands - including NEUTROGENA®, AVEENO®, TYLENOL®, LISTERINE®, JOHNSON’S® and BAND-AID® that you already know and love. Science is our passion; care is our talent.
Who We Are
Our global team is ~ 22,000 brilliant people with a workplace culture where every voice matters, and every contribution is appreciated. We are passionate about insights, innovation and committed to delivering the best products to our customers. With expertise and empathy, being a Kenvuer means having the power to impact millions of people every day. We put people first, care fiercely, earn trust with science and solve with courage – and have brilliant opportunities waiting for you! Join us in shaping our future–and yours. For more information, click here.
Role reports to:
Squad Director Smoking Cessation Northern EuropeLocation:
Europe/Middle East/Africa, United Kingdom, Reading, BerkshireWork Location:
HybridWhat you will do
Drive growth of the Nicorette brand across the UK.
Full accountability for delivering the full P&L in the year and sharing targets, shaping the UK 3 year operating plan; inputting into innovation, digital and ecommerce strategy and deploying the strategy driven by the NICORETTE Global Task force.
You will work closely with the Global Task Force Team and will be a key advisor on local innovation, digital and ecommerce needs and sharing local insights, actively influencing the global strategy, toolkits and communication assets.
You will lead and execute the local digital strategy, working closely with the Global Taskforce on our website, app and behavioural science solutions.
You will be the Brand Lead for the UK E-Commerce Channel and will be responsible for leading the E-Commerce Channel Strategy for Nicorette including Media, Portfolio, Content and Customer Partnerships.
Lead local innovation business-case sizing, consolidating opportunities across markets to provide a Northern Europe view.
You are responsible for scoping local white space opportunities
You will support commercial partners on the local Portfolio strategy
You will partner and execute Healthy Lives Mission & Sustainability initiatives
You will be responsible for working closely with cross-functional teams to drive excellence in execution for Nicorette in UK (including integrated business planning, media and data-driven marketing, digital shelf, revenue growth management and joint business planning with customers)
Collaborate with local Commercial, Medical Affairs, Regulatory, Supply Chains, and Finance teams to address challenges, drive opportunities and build differentiated plans to unlock category growth with ecommerce and white space retail partners.
Use analytical skills to shape and size commercial and innovation opportunities
Develop and coach a direct team of three; driving energy, engagement and business impact.
Experience Required
Preferably experienced at the Marketing Manager (PG30) level, with a strong track record of performance & exceptional leadership & influence skills
Degree level education or equivalent experience and brand management experience in an FMCG environment.
You will have E-Commerce Experience & knowledge of E-Commerce/ Retail media
People management experience essential, responsible for coaching and developing teams.
You will have experience developing, adapting, and activating content and communication plans, including media strategy and deployment, data-driven marketing, and a deep understanding of customer, retailer requirements.
Strong commercial and financial acumen, including P&L development.
What we are looking for
Strong interpersonal and people management skills, a collaborative style, able to work with multiple stakeholders simultaneously and influence both upwards and downwards.
Can do positive attitude, with the ability to influence and work in a collaborative way and identify creative solutions to challenges.
Proactive and results driven, creates a sense of urgency for direct reports & team members to meet objectives. Enjoys bringing new ideas to the table & holds others accountable.
Proven implementation ability and flexibility to adapt plans/challenges as they arise.
Strong analytical and influencing skills and known to work as self-directed decision-maker.
Demonstrates ability and experienced in analysing data quickly and inferring insights to act and move forward.
The ability to master complexity, able to communicate clearly with strong impact and excels in leading teams.
What’s in it for you
Competitive Benefit Package
Paid Company Holidays, Paid Vacation, Volunteer Time & More!
Learning & Development Opportunities
Employee Resource Groups
Kenvue is proud to be an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identify, age, national origin, or protected veteran status and will not be discriminated against on the basis of disability.
If you are an individual with a disability, please check our Disability Assistance page for information on how to request an accommodation.
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