Marketing Operations Specialist
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What you'll do
- Build, test, deploy, and optimize email campaigns and automated nurture workflows in HubSpot.
- Build, review, and validate segmentation lists in HubSpot to ensure campaigns reach the correct target audiences.
- Perform quality assurance (QA) to ensure campaigns are error-free and delivered successfully.
- Monitor email deliverability and campaign performance, recommending optimizations to improve engagement and conversions.
- Support A/B testing and continuous campaign optimization.
- Partner with Sales, Product, and RevOps to improve lead management and data integrity.
- Track marketing KPIs, campaign performance, lead generation, funnel conversion, pipeline contribution, and ROI.
- Analyze marketing performance and provide actionable insights to optimize campaigns and support strategic decision-making.
- Identify opportunities to improve operational efficiency through data-driven recommendations.
What they're looking for
- A Bachelor's degree.
- 3+ years of experience in Marketing Operations, Email Marketing, or Marketing Analytics.
- Demonstrated success implementing marketing campaigns and automation workflows in HubSpot that delivered measurable improvements in efficiency or campaign performance.
- Proficiency in building and validating segmentation lists in HubSpot.
- Demonstrated experience building dashboards and reporting that support business decisions.
- Strong analytical skills and attention to detail.
- Experience managing marketing databases, segmentation, and data hygiene.
- Excellent written and verbal communication skills in English.
- Self-driven, results oriented and ability to work in a fast paced environment.
Summarised by NextRaise from the employer’s description, which follows in full below.
Full description from employer
JoVE is the world- leading producer and provider of video solutions with the mission to improve scientific research and education. Millions of scientists, educators and students use JoVE for their research, teaching and learning. Our institutional clients comprise over 1,000 universities, colleges, and biopharma companies, including such leaders as Harvard, MIT, Yale, and Stanford. As a rapidly growing company, with offices in the USA, UK, Australia, and India servicing clients in over 60 countries, we are seeking talented and ambitious individuals to join our company.
The Role
JoVE is seeking an analytical Senior Marketing Operations Specialist to support the execution, optimization, and measurement of our global marketing initiatives. This role combines email marketing, marketing automation, CRM/database management, and marketing analytics to ensure our campaigns are delivered efficiently, reach the right audiences, and generate measurable business results.
The ideal candidate is experienced with HubSpot, Salesforce, and Google Analytics, enjoys working with data, and is passionate about improving marketing performance through automation and insights.
Responsibilities
- Build, test, deploy, and optimize email campaigns and automated nurture workflows in HubSpot.
- Build, review, and validate segmentation lists in HubSpot to ensure campaigns reach the correct target audiences.
- Perform quality assurance (QA) to ensure campaigns are error-free and delivered successfully.
- Monitor email deliverability and campaign performance, recommending optimizations to improve engagement and conversions.
- Support A/B testing and continuous campaign optimization.
- Partner with Sales, Product, and RevOps to improve lead management and data integrity.
- Track marketing KPIs, campaign performance, lead generation, funnel conversion, pipeline contribution, and ROI.
- Analyze marketing performance and provide actionable insights to optimize campaigns and support strategic decision-making.
- Identify opportunities to improve operational efficiency through data-driven recommendations.
Requirements
- A Bachelor's degree.
- 3+ years of experience in Marketing Operations, Email Marketing, or Marketing Analytics.
- Demonstrated success implementing marketing campaigns and automation workflows in HubSpot that delivered measurable improvements in efficiency or campaign performance.
- Proficiency in building and validating segmentation lists in HubSpot.
- Demonstrated experience building dashboards and reporting that support business decisions.
- Strong analytical skills and attention to detail.
- Experience managing marketing databases, segmentation, and data hygiene.
- Excellent written and verbal communication skills in English.
- Self-driven, results oriented and ability to work in a fast paced environment.
Benefits
- A competitive compensation package
- You will make a direct impact in accelerating science research and education.
- Opportunity to work with global teams and in an environment that promotes innovation and collaboration.
- Our strong promotion from within culture draws a clear path to advance your career with us.
Company
Company facts come from this company's own listings. We only show what the postings themselves carry.