Marketing Operations Specialist
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What you'll do
- Collaborate with stakeholders to develop campaign strategies, timelines, and objectives
- Build, test and execute marketing campaigns across various platforms
- Prioritize, track and document campaign request updates via project management software (Jira)
- Optimize internal processes to improve efficiency and reduce bottlenecks
- Resolve roadblocks and issues as needed to meet campaign goals
What they're looking for
- Bachelor's degree in Marketing, Business, Communications, or a related field
- 3-5 years of experience in campaign operations, marketing operations, or project management
- Experience building automated and complex campaign programs from inception to completion (e.g., lead nurtures, customer lifecycle nurtures, audience segmentation, workflow automations)
- 2+ years of experience leveraging Marketo
- Proven ability to manage multiple projects simultaneously in a fast paced environment
Nice to have
- Excellent written and verbal communication skills
- Relevant certifications such as Marketo Certified Expert
- Proficiency with project management tools (e.g., Jira, Airtable, Asana)
Summarised by NextRaise from the employer’s description, which follows in full below.
Full description from employer
Who we are
At Twilio, we’re shaping the future of communications, all from the comfort of our homes. We deliver innovative solutions to hundreds of thousands of businesses and empower millions of developers worldwide to craft personalized customer experiences.
Our dedication to remote-first work, and strong culture of connection and global inclusion means that no matter your location, you’re part of a vibrant team with diverse experiences making a global impact each day. As we continue to revolutionize how the world interacts, we’re acquiring new skills and experiences that make work feel truly rewarding. Your career at Twilio is in your hands.
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Hiring and how we work
We use Artificial Intelligence (AI) to help make our hiring process efficient. That said, every hiring decision is made by real Twilions!
Also, while we are a remote-first company, you may be asked to report in person on an ad-hoc basis for team gatherings, functional off-sites or customer meetings.
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See yourself at Twilio
Join the team as Twilio’s next Marketing Operations Specialist
About the job
This position is needed to oversee the planning, execution, and optimization of campaign operational requests. Reporting to the Manager, Marketing Campaign Operations, this role will be the operational backbone of our campaign initiatives.
Responsibilities
In this role, you’ll:
- Collaborate with stakeholders to develop campaign strategies, timelines, and objectives
- Build, test and execute marketing campaigns across various platforms
- Prioritize, track and document campaign request updates via project management software (Jira)
- Optimize internal processes to improve efficiency and reduce bottlenecks
- Resolve roadblocks and issues as needed to meet campaign goals
Qualifications
Twilio values diverse experiences from all kinds of industries, and we encourage everyone who meets the required qualifications to apply. If your career is just starting or hasn't followed a traditional path, don't let that stop you from considering Twilio. We are always looking for people who will bring something new to the table!
Required:
- Bachelor's degree in Marketing, Business, Communications, or a related field
- 3-5 years of experience in campaign operations, marketing operations, or project management
- Experience building automated and complex campaign programs from inception to completion (e.g., lead nurtures, customer lifecycle nurtures, audience segmentation, workflow automations)
- 2+ years of experience leveraging Marketo
- Proven ability to manage multiple projects simultaneously in a fast paced environment
Desired:
- Excellent written and verbal communication skills
- Relevant certifications such as Marketo Certified Expert
- Proficiency with project management tools (e.g., Jira, Airtable, Asana)
Location
This role will be remote, and based in India. (Karnataka, Tamil Nadu, Telangana, Maharashtra, Delhi)
Travel
We prioritize connection and opportunities to build relationships with our customers and each other. For this role, you may be required to travel occasionally to participate in project or team in-person meetings.
What We Offer
Working at Twilio offers many benefits, including competitive pay, generous time off, ample parental and wellness leave, healthcare, a retirement savings program, and much more. Offerings vary by location.
Twilio thinks big. Do you?
We like to solve problems, take initiative, pitch in when needed, and are always up for trying new things. That's why we seek out colleagues who embody our values — something we call Twilio Magic. Additionally, we empower employees to build positive change in their communities by supporting their volunteering and donation efforts.
So, if you're ready to unleash your full potential, do your best work, and be the best version of yourself, apply now! If this role isn't what you're looking for, please consider other open positions.
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Stay alert to recruitment fraud
We care about your safety. Scammers sometimes impersonate Twilio recruiters through fake job postings, emails, websites, or messages. Please ensure you are engaging with an official @twilio.com email address. We will never ask for payment, gift cards, cryptocurrency, or banking information during the recruiting process. We do not make job offers without a formal interview process or conduct interviews exclusively through text-based messaging apps.
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Twilio is proud to be an equal opportunity employer. We do not discriminate based upon race, religion, color, national origin, sex (including pregnancy, childbirth, reproductive health decisions, or related medical conditions), sexual orientation, gender identity, gender expression, age, status as a protected veteran, status as an individual with a disability, genetic information, political views or activity, or other applicable legally protected characteristics. We also consider qualified applicants with criminal histories, consistent with applicable federal, state and local law. Qualified applicants with arrest or conviction records will be considered for employment in accordance with the Los Angeles County Fair Chance Ordinance for Employers and the California Fair Chance Act. Additionally, Twilio participates in the E-Verify program in certain locations, as required by law.
Company
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