Marketing Specialist

The Marketing Specialist supports the Marketing Business Partners, who lead product marketing and provide strategic support to business units across the organization. Deliverables typically include internal communications, customer-facing messaging, and a variety of campaign materials—developed in close collaboration with partners throughout the bank. This is a dynamic role that offers the opportunity to shape impactful marketing initiatives and contribute meaningfully to the bank’s growth.

Essential Duties and Responsibilities

• Align Marketing strategy with business unit and/or local market goals and objectives and create campaigns and promotions to support business unit and/or local market strategy

• Coordinate with various vendors, internal teams, and management to execute campaigns, local sponsorships, and business development events. Utilize technology to gain and analyze data on campaign success and report performance metrics

• Monitor marketing budget for assigned business unit or geography and report on ROI where possible.

• Act as a liaison between senior management of assigned business unit or geography and corporate marketing to identify corporate marketing needs centered around business goals and objectives

• Create and deploy customer communications and internal communications.

• Utilize data to implement initiatives that improve the customer experience

• Create and implement marketing materials to support business unit and/or local market strategy

• Ensures all departmental documents and activities are performed in compliance with applicable laws, regulations, policies and procedures as applicable to this position, including completion of required compliance training.

• Performs other duties and responsibilities as assigned.

Qualifications

To perform this job successfully, an individual must be able to perform each essential duty satisfactorily. The requirements listed below are representative of the knowledge, skill, and/or ability required.

Skills

• Ability to read and interpret documents such as procedure manuals, general business correspondence and/or journals or government regulations

• Ability to read, analyze and interpret financial report and/or legal documents.

• Ability to write correspondence, routine reports and business correspondence

• Ability to write procedures

• Ability to effectively present information in one-on-one and small group situations, to customers, clients and other employees in the organization

• Ability to speak effectively before groups of customers or employees

• Ability to effectively present information to top management, public groups and/or boards of directors

Education and/or Experience  

• BS/BA degree and

• 4-6 years relevant experience

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Computer Skills 

• MS Office programs

Other Qualifications (including physical requirements)

• Excellent oral and written communication skills

• Ability to manage many projects at once

• Ability to work independently

• Strong inter-personal skills to build trusted relationships

• Ability to manage multiple projects with a sense of urgency to meet expected deadlines

• Comfort and ability to present to senior leadership, training sales leadership

• Ability to collaborate with multiple partners across the bank, create effective challenge, and build consensus across a common goal

• Communication, Time Management, Critical Thinking, Judgment and Decision Making, Sales, Project Management

Other

Please note this job description is not designed to cover or contain a comprehensive listing of activities, duties or responsibilities that are required of the employee for this job.  Activities, duties and responsibilities may change at any time with or without notice.