Marketing Specialist, Campaigns & Operations
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What you'll do
- Execute multi-channel marketing campaigns (email, paid digital, organic social, web, and events) against briefs and timelines set by the Senior Manager, Brand & Marketing, ensuring on-time, on-brand delivery.
- Build, schedule, and manage email marketing programs — including the monthly provider/referral newsletter, lifecycle and nurture sequences, and campaign-specific email pushes — optimizing for open rate, click-through, and conversion.
- Support day-to-day marketing operations, including CRM and marketing automation platform administration (e.g., HubSpot), list management, and basic segmentation.
- Maintain the marketing calendar, coordinating timelines and dependencies across campaigns, channels, and stakeholders so nothing launches late or off-brand.
- Own and maintain the marketing calendar, keeping timelines and cross-functional dependencies visible and up to date.
- Ensure accurate tracking, tagging, and attribution across email, paid, and organic touchpoints (calls, forms, campaigns).
- Monitor campaign performance (opens, clicks, conversions) and flag trends or ideas for improvement to the Senior Manager.
- Support email deliverability and list hygiene practices, and help ensure compliance with CAN-SPAM and opt-in/opt-out requirements.
- Help maintain templates, checklists, and documentation for marketing operations processes.
- Support marketing's project intake process, helping triage and route marketing requests from Outreach, Intake, People and Clinical teams.
- Assist with website content updates and landing page builds tied to active campaigns.
- Bring forward ideas for new campaigns, process improvements, or content — this role is expected to contribute perspective, not just execute.
What they're looking for
- 2–4 years of experience in marketing, communications, or a related coordination/operations role
- Experience with building, scheduling, and managing email marketing programs
- Bachelor's degree in marketing, communications, business, or a related field
- Some hands-on exposure to a marketing automation/CRM platform (i.e. HubSpot) — building campaigns, sending emails, or working with contact lists
- Highly organized, with strong attention to detail and follow-through on multiple concurrent tasks
- Clear written communication skills and comfort presenting simple performance summaries to a manager
- A demonstrated track record of taking initiative — improving a process, proposing an idea, or picking up a project beyond what was asked, in a prior role, internship, or school setting
- Comfort with light design tools (e.g., Canva) and basic web content management systems
- Eager to learn campaign strategy and operations from close collaboration with senior marketing leadership, with the ambition to grow into a manager-level
Nice to have
- Healthcare or mission-driven organization experience
Summarised by NextRaise from the employer’s description, which follows in full below.
Full description from employer
Guidelight Health is a cutting-edge behavioral healthcare company dedicated to transforming lives through high-quality PHP (Partial Hospitalization Program) and IOP (Intensive Outpatient Program) services. As a newly launched organization, we are on a mission to redefine the behavioral health industry by delivering exceptional care, utilizing state-of-the-art facilities, and prioritizing the well-being of those we serve. At Guidelight Health, we are building a team of passionate, forward-thinking professionals who are eager to be part of this exciting journey to reshape mental health care. Join us in making a lasting impact!
Title: Marketing Specialist, Campaigns & Operations
Reports to: Director, Marketing
Department/Location: Remote
FLSA Status: Exempt
Schedule: Monday-Friday, 8:30-5:00pm
*Open to accepting candidates in anytime time zone, though, must reside in the United States.
Summary
We're seeking a Marketing Specialist, Campaigns & Marketing Operations to keep Guidelight's marketing engine running smoothly and on time. Reporting to the Director of Marketing, this individual will own the execution layer of Guidelight's marketing programs — campaign project management, email marketing, and day-to-day marketing operations — so that strategy translates reliably into on-time, on-brand, well-tracked campaigns. This role is highly cross-functional and detail-driven, with clear accountability to delivery timelines, email performance, and operational accuracy.
Responsibilities
- Execute multi-channel marketing campaigns (email, paid digital, organic social, web, and events) against briefs and timelines set by the Senior Manager, Brand & Marketing, ensuring on-time, on-brand delivery.
- Build, schedule, and manage email marketing programs — including the monthly provider/referral newsletter, lifecycle and nurture sequences, and campaign-specific email pushes — optimizing for open rate, click-through, and conversion.
- Support day-to-day marketing operations, including CRM and marketing automation platform administration (e.g., HubSpot), list management, and basic segmentation.
- Maintain the marketing calendar, coordinating timelines and dependencies across campaigns, channels, and stakeholders so nothing launches late or off-brand.
- Own and maintain the marketing calendar, keeping timelines and cross-functional dependencies visible and up to date.
- Ensure accurate tracking, tagging, and attribution across email, paid, and organic touchpoints (calls, forms, campaigns).
- Monitor campaign performance (opens, clicks, conversions) and flag trends or ideas for improvement to the Senior Manager.
- Support email deliverability and list hygiene practices, and help ensure compliance with CAN-SPAM and opt-in/opt-out requirements.
- Help maintain templates, checklists, and documentation for marketing operations processes.
- Support marketing's project intake process, helping triage and route marketing requests from Outreach, Intake, People and Clinical teams.
- Assist with website content updates and landing page builds tied to active campaigns.
- Bring forward ideas for new campaigns, process improvements, or content — this role is expected to contribute perspective, not just execute.
- Other reasonable job duties as assigned.
Qualifications
- 2–4 years of experience in marketing, communications, or a related coordination/operations role (required); healthcare or mission-driven organization experience a plus, not required.
- Experience with building, scheduling, and managing email marketing programs
- Bachelor's degree in marketing, communications, business, or a related field.
- Some hands-on exposure to a marketing automation/CRM platform (i.e. HubSpot) — building campaigns, sending emails, or working with contact lists.
- Highly organized, with strong attention to detail and follow-through on multiple concurrent tasks.
- Clear written communication skills and comfort presenting simple performance summaries to a manager.
- A demonstrated track record of taking initiative — improving a process, proposing an idea, or picking up a project beyond what was asked, in a prior role, internship, or school setting.
- Comfort with light design tools (e.g., Canva) and basic web content management systems.
- Eager to learn campaign strategy and operations from close collaboration with senior marketing leadership, with the ambition to grow into a manager-level
*Please do not contact our public clinical admissions line regarding this or any other job posting.
Guidelight is an Equal Opportunity Employer. We are passionate about fostering an environment where everyone, irrespective of their race, gender, sexual orientation, or background, feels valued and included.
We want to be a place where every employee has a voice and feels truly welcome, appreciated, free to be themselves, and empowered and enabled to do their best work. Our differences make us unique, and we actively support these differences and work to create communities of respect throughout our company. www.guidelighthealth.com
Benefits & Perks
At Guidelight, we value a work-life integration culture. This approach allows our teammates to focus on what matters most to them, while also caring for our clients and fellow teammates. We have found that this promotes a sustainable and successful culture, and we offer the following benefits to our teammates to demonstrate this commitment to each other.
As a Guidelight teammate, working 32+ hours per week, you’ll enjoy a comprehensive benefits package, including:
- Health & Wellness: Medical, dental, vision, HealthJoy unlimited therapy, UHC wellness program, HSA/FSA options, and pet insurance.
- Time Off: Responsible PTO, in lieu of a traditional accrual-based policy, which allows full-time and part-time employees to take the time they need, when they need it, while ensuring continuity of care and team collaboration
- 401(k): With company match.
- Licensing: All licensing fees covered, including opportunities for cross-licensure when applicable.
- Professional Development: Annual stipend for tuition reimbursement, ongoing education, or CEUs.
- Clinical Supervision & Growth: Pre-licensed clinicians receive structured clinical supervision toward licensure, and all clinicians benefit from best-in-class supervision grounded in our state-of-the-art PHP/IOP curriculum.
Company
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