Marketing Specialist Nordics
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What you'll do
- Analyze food and beverage category trends using tools such as Mintel, Euromonitor, AI Palette, Nielsen, and other insight platforms.
- Monitor new product launches and evolving consumer trends across the Nordic region to identify growth opportunities.
- Connect market dynamics and consumer behavior with IFF's commercial strategy to uncover and develop business opportunities.
- Create and execute local marketing initiatives aligned with regional growth objectives across categories, markets, and channels.
- Translate market insights into compelling customer-facing content that supports customer acquisition, growth, and retention.
- Partner closely with the Nordic commercial team to understand customer priorities and co-create impactful growth strategies.
- Support customer innovation projects by applying consumer insights, market trends, and category knowledge to relevant concepts.
- Lead customer engagement activities, including presentations, marketing collateral, events, and premium brand experiences.
- Travel across the Nordic region to build relationships, deliver customer presentations, and strengthen market presence.
What they're looking for
- Proven experience within the Nordic food and beverage market, with strong knowledge of regional consumer trends, customer needs, and market dynamics.
- Experience working with Nordic customers, retailers, manufacturers, distributors, or commercial teams.
- 5-7 years of marketing experience, preferably within a B2B food and beverage manufacturing environment.
- Master's Degree in Marketing, Business, Food Innovation, or a related field.
- Strong analytical skills with the ability to transform data into actionable business insights.
- Experience in consumer research, market intelligence, trend analysis, and category management.
- Proven ability to develop impactful marketing content and collaborate effectively with external agencies and internal stakeholders.
- Strong stakeholder management, influencing, and networking skills across diverse markets and cultures.
- Fluency in English and at least one Nordic language (Swedish, Danish, Norwegian, or Finnish), both written and spoken.
Nice to have
- Existing network within the Nordic food and beverage industry.
- Experience with customer experience marketing, innovation commercialization, or new product development.
- Basic graphic design skills and experience creating visual marketing content.
Summarised by NextRaise from the employer’s description, which follows in full below.
Full description from employer
Job Summary
IFF is a global leader in flavors, fragrances, food ingredients and health & biosciences. We deliver sustainable innovations that elevate everyday products.
Crafting unique, technology-enabled flavor designs that define the identity of food and beverage brands, shape trends in flavor building and fuel market success.
The role is based in Hilversum, Netherlands (hybrid role). Be part of a creative, customer-focused, and strategic team where together we can achieve greatness and make a real impact. Your potential is our inspiration.
As part of the Customer Experience Marketing (CXM) team, you will play a key role in shaping how IFF engages with customers across the Nordic region. We are specifically seeking a marketing professional with strong knowledge of and experience within the Nordic food and beverage industry. You understand the unique consumer preferences, market dynamics, retail landscape, and business culture across the Nordics and can translate local insights into impactful customer engagement strategies.
Where You'll Make a Difference
- Analyze food and beverage category trends using tools such as Mintel, Euromonitor, AI Palette, Nielsen, and other insight platforms.
- Monitor new product launches and evolving consumer trends across the Nordic region to identify growth opportunities.
- Connect market dynamics and consumer behavior with IFF's commercial strategy to uncover and develop business opportunities.
- Create and execute local marketing initiatives aligned with regional growth objectives across categories, markets, and channels.
- Translate market insights into compelling customer-facing content that supports customer acquisition, growth, and retention.
- Partner closely with the Nordic commercial team to understand customer priorities and co-create impactful growth strategies.
- Support customer innovation projects by applying consumer insights, market trends, and category knowledge to relevant concepts.
- Lead customer engagement activities, including presentations, marketing collateral, events, and premium brand experiences.
- Travel across the Nordic region to build relationships, deliver customer presentations, and strengthen market presence.
What Makes You the Right Fit
- Proven experience within the Nordic food and beverage market, with strong knowledge of regional consumer trends, customer needs, and market dynamics.
- Experience working with Nordic customers, retailers, manufacturers, distributors, or commercial teams.
- 5-7 years of marketing experience, preferably within a B2B food and beverage manufacturing environment.
- Master's Degree in Marketing, Business, Food Innovation, or a related field.
- Strong analytical skills with the ability to transform data into actionable business insights.
- Experience in consumer research, market intelligence, trend analysis, and category management.
- Proven ability to develop impactful marketing content and collaborate effectively with external agencies and internal stakeholders.
- Strong stakeholder management, influencing, and networking skills across diverse markets and cultures.
- Fluency in English and at least one Nordic language (Swedish, Danish, Norwegian, or Finnish), both written and spoken.
How Would You Stand Out?
- Existing network within the Nordic food and beverage industry.
- Experience with customer experience marketing, innovation commercialization, or new product development.
- Basic graphic design skills and experience creating visual marketing content.
Why Choose Us?
- Work in a highly collaborative, international, and innovation-driven environment.
- Opportunity to shape customer experience strategies across the Nordic region.
- Exposure to leading market intelligence platforms and emerging consumer trends.
- Hybrid working model with flexibility to balance business and personal needs.
- Strong focus on learning, professional development, and career growth.
- Be part of a purpose-driven company shaping the future of food, beverage, and nutrition.
We are a global leader in taste, scent, and nutrition, offering our customers a broader range of natural solutions and accelerating our growth strategy. At IFF, we believe that your uniqueness unleashes our potential. We value the diverse mosaic of the ethnicity, national origin, race, age, sex, or veteran status. We strive for an inclusive workplace that allows each of our colleagues to bring their authentic self to work regardless of their religion, gender identity & expression, sexual orientation, or disability.
Visit IFF.com/careers/workplace-diversity-and-inclusion to learn more
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