Amazon·E-commerce·17 days ago
17 days ago
Marketing Specialist, Relay Acquisition Marketing
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About this role
We are looking for a driven, analytically rigorous Paid Acquisition Marketing Specialist to own and scale our paid search efforts. Paid Search (SEM) remains the primary engine of this role. This is a high-impact role sitting at the intersection of data, creativity, and technology, directly influencing Amazon Relay’s full-funnel growth strategy.
The ideal candidate brings a performance-first mindset and is comfortable steering paid search campaigns. You will execute a multi-million dollar SEM channel and own the KPIs, reporting and analysis.
Key job responsibilities
SEM Strategy & Campaign Management
• Own end-to-end execution, and optimization of paid search campaigns across Google Ads and Microsoft Ads, covering Search, Performance Max, and DSA campaign types.
• Conduct keyword research, match-type strategy, negative keyword governance, and ongoing search term analysis to maximize relevance and minimize wasted spend.
• Test ad copy, extensions, and landing page strategies using a structured A/B testing framework to continuously improve Quality Score, CTR, and conversion rates.
• Maintain rigorous campaign architecture — ad groups, campaign hierarchy, and bidding strategies (tROAS, tCPA, Maximize Conversions) — ensuring scalability as budgets and markets grow.
• Establish weekly, monthly, and quarterly performance reporting cadences with clear variance analysis and forward-looking recommendations.
Analytics, Insights & Tooling
• Be the hands-on power user of Google Analytics 4 (GA4) — building dashboards, custom reports, funnel analyses, and attribution models to surface actionable SEM insights.
• Leverage Google Auction Insights to monitor competitive positioning, identify share-of-voice shifts, and inform bidding and budget decisions in real time.
• Utilize Google/Bing Ads Search Term Reports, Keyword Planner, and Performance Planner to identify growth opportunities and validate strategy pivots.
About the team
The Relay Acquisition Marketing team owns marketing channels used to deploy targeted campaigns that create Relay brand awareness, acquire new carriers, engage existing carriers, and strengthen brand association and loyalty. Their vision is to market Amazon Relay as an industry-leading product with tech advancements and benefits that enable carriers to sustain and grow their business by hauling with Amazon.
- 1+ years of working with computers and Microsoft Office products and applications experience
- Bachelor's degree in marketing, communications, business, or equivalent
- Experience in Search Engine Marketing, Google and Microsoft Ad accounts, Digital Marketing, Data Analysis
- 2+ years of experience in tools - Google and Microsoft Ad accounts
Amazon is an equal opportunity employer and does not discriminate on the basis of protected veteran status, disability, or other legally protected status.
Our inclusive culture empowers Amazonians to deliver the best results for our customers. If you have a disability and need a workplace accommodation or adjustment during the application and hiring process, including support for the interview or onboarding process, please visit https://amazon.jobs/content/en/how-we-hire/accommodations for more information. If the country/region you’re applying in isn’t listed, please contact your Recruiting Partner.
USA, AZ, Tempe - 23.46 - 34.85 USD hourly
USA, GA, Atlanta - 23.46 - 34.85 USD hourly
USA, TN, Nashville - 21.10 - 31.39 USD hourly
USA, WA, Bellevue - 23.46 - 34.85 USD hourly
The ideal candidate brings a performance-first mindset and is comfortable steering paid search campaigns. You will execute a multi-million dollar SEM channel and own the KPIs, reporting and analysis.
Key job responsibilities
SEM Strategy & Campaign Management
• Own end-to-end execution, and optimization of paid search campaigns across Google Ads and Microsoft Ads, covering Search, Performance Max, and DSA campaign types.
• Conduct keyword research, match-type strategy, negative keyword governance, and ongoing search term analysis to maximize relevance and minimize wasted spend.
• Test ad copy, extensions, and landing page strategies using a structured A/B testing framework to continuously improve Quality Score, CTR, and conversion rates.
• Maintain rigorous campaign architecture — ad groups, campaign hierarchy, and bidding strategies (tROAS, tCPA, Maximize Conversions) — ensuring scalability as budgets and markets grow.
• Establish weekly, monthly, and quarterly performance reporting cadences with clear variance analysis and forward-looking recommendations.
Analytics, Insights & Tooling
• Be the hands-on power user of Google Analytics 4 (GA4) — building dashboards, custom reports, funnel analyses, and attribution models to surface actionable SEM insights.
• Leverage Google Auction Insights to monitor competitive positioning, identify share-of-voice shifts, and inform bidding and budget decisions in real time.
• Utilize Google/Bing Ads Search Term Reports, Keyword Planner, and Performance Planner to identify growth opportunities and validate strategy pivots.
About the team
The Relay Acquisition Marketing team owns marketing channels used to deploy targeted campaigns that create Relay brand awareness, acquire new carriers, engage existing carriers, and strengthen brand association and loyalty. Their vision is to market Amazon Relay as an industry-leading product with tech advancements and benefits that enable carriers to sustain and grow their business by hauling with Amazon.
Basic Qualifications
- 1+ years of professional or military experience- 1+ years of working with computers and Microsoft Office products and applications experience
- Bachelor's degree in marketing, communications, business, or equivalent
- Experience in Search Engine Marketing, Google and Microsoft Ad accounts, Digital Marketing, Data Analysis
Preferred Qualifications
- Experience with end-to-end project management- 2+ years of experience in tools - Google and Microsoft Ad accounts
Amazon is an equal opportunity employer and does not discriminate on the basis of protected veteran status, disability, or other legally protected status.
Our inclusive culture empowers Amazonians to deliver the best results for our customers. If you have a disability and need a workplace accommodation or adjustment during the application and hiring process, including support for the interview or onboarding process, please visit https://amazon.jobs/content/en/how-we-hire/accommodations for more information. If the country/region you’re applying in isn’t listed, please contact your Recruiting Partner.
The base salary range for this position is listed below. Your Amazon package will include sign-on payments and restricted stock units (RSUs). Final compensation will be determined based on factors including experience, qualifications, and location. Amazon also offers comprehensive benefits including health insurance (medical, dental, vision, prescription, Basic Life & AD&D insurance and option for Supplemental life plans, EAP, Mental Health Support, Medical Advice Line, Flexible Spending Accounts, Adoption and Surrogacy Reimbursement coverage), 401(k) matching, paid time off, and parental leave. Learn more about our benefits at https://amazon.jobs/en/benefits.
USA, AZ, Tempe - 23.46 - 34.85 USD hourly
USA, GA, Atlanta - 23.46 - 34.85 USD hourly
USA, TN, Nashville - 21.10 - 31.39 USD hourly
USA, WA, Bellevue - 23.46 - 34.85 USD hourly
E-commerce
Company
AmazonE-commerce
Bellevue, United States of America
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