MQL Lead Nurturing Specialist
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About this role
Job Title: Lead Nurturing Specialist (MQL → SQL)
Location: NCR (preferred) – Hybrid
Experience: 3+ years
Please refer to the Company Website - https://scryai.com/careers/?q=jobs
About Scry AI
Scry AI is a research-led enterprise AI company delivering scalable, secure solutions across various domains. Powered by our proprietary platforms, we help teams automate with accuracy, transparency, and speed, turning operations into a strategic advantage.
The Role
We’re looking for a Lead Nurturing Specialist to own and execute the MQL-to-SQL conversion strategy. This role is central to bridging marketing and sales, ensuring every qualified lead from our inbound campaigns is engaged, nurtured, and moved efficiently through the funnel.
The ideal candidate is highly organized, comfortable with CRM and automation tools, and knows how to personalize outreach to drive results. You’ll work closely with both marketing and sales teams to ensure seamless handoffs, improve conversion rates, and drive pipeline growth.
What You’ll Do
- Manage and nurture inbound MQLs from various sources (LinkedIn Ads, Google Ads, webinars, gated content, etc.)
- Plan and execute personalized, multi-touch nurturing workflows (email, LinkedIn, etc.) to guide leads through the funnel
- Write and optimize email sequences based on buyer persona, stage, and intent
- Collaborate with marketing to align messaging and timing of follow-ups
- Track engagement metrics (open rates, click-throughs, replies, conversions) and optimize accordingly
- Work with sales to define SQL criteria and ensure timely, high-quality lead handoff
- Contribute to outbound prospecting and initial qualification when required
- Maintain and update lead records in CRM (e.g., HubSpot) and ensure data hygiene
- Report weekly on lead conversion metrics and campaign effectiveness
What You Bring
- 3+ years of experience in demand generation, inside sales, or lead nurturing (preferably B2B/SaaS)
- Strong copywriting and communication skills for crafting effective email and LinkedIn outreach
- Experience using marketing automation tools and CRMs like HubSpot, Salesforce, or similar
- Data-driven mindset with the ability to analyze and act on engagement signals
- Understanding of buyer journeys and B2B lead lifecycle stages
- (Bonus) Experience collaborating with SDR/BDR or sales enablement teams
Why Join Us
- Be the connector between marketing and sales—own the MQL-to-SQL conversion funnel
- Get hands-on exposure to marketing tech stacks and growth strategies
- Contribute directly to revenue and growth at an innovative AI company
- Learn from experienced marketers, sales leaders, and product teams
- Hybrid work model, growth-oriented culture, and a high-impact role
Company
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