Paid Media Manager
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What you'll do
- Own customer acquisition performance across paid search and broader performance marketing channels.
- Develop annual and quarterly growth plans aligned to business objectives and revenue targets.
- Identify scalable growth opportunities across channels, audiences, products, and markets.
- Recommend investment allocations based on performance, incrementality, and business impact.
- Influence forecasting, budget planning, and growth targets.
- Own strategy and performance across Google Ads, Microsoft Ads, Performance Max, Demand Gen, YouTube, and emerging search experiences.
- Guide keyword, audience, bidding, creative, landing page, and measurement strategies.
- Develop testing roadmaps to improve efficiency and acquisition volume.
- Partner with agencies and platform teams to ensure best-in-class execution.
- Partner with product, UX, analytics, and lifecycle marketing teams to improve conversion across the acquisition journey.
- Identify opportunities to improve quote starts, quote completions, sales conversion, and customer onboarding.
- Lead landing page testing and CRO initiatives.
What they're looking for
- 2-4+ years of performance marketing experience.
- Deep expertise in Google Ads and Microsoft Ads.
- Experience managing annual media budgets of $5M+.
- Strong understanding of acquisition economics including CAC, LTV, ROAS, and incrementality.
- Proven experience scaling customer acquisition programs.
- Strong analytical and problem-solving skills.
- Experience managing agencies and external partners.
- Advanced Excel and performance reporting capabilities.
Nice to have
- Preferred regulated-industry experience.
- Experience with attribution and media mix modeling.
- Familiarity with GA4, Looker, Power BI, or similar platforms.
- Experience with CRO platforms and experimentation programs.
- Experience leading multi-channel acquisition programs.
Summarised by NextRaise from the employer’s description, which follows in full below.
Full description from employer
Established in 2021, Independence Pet Holdings is a corporate holding company that manages a diverse and broad portfolio of modern pet health brands and services, including insurance, pet education, lost recovery services, and more throughout North America.
We believe pet insurance is more than a financial product and build solutions to simplify the pet parenting journey and help improve the well-being of pets. As a leading authority in the pet category, we operate with a full stack of resources, capital, and services to support pet parents. Our multi-brand and omni-channel approach include our own insurance carrier, insurance brands and partner brands.
Job Summary:
PTZ Pet Insurance is seeking a Paid Media Manager who is a data-driven, growth-oriented marketing leader to own performance marketing strategy and execution across our direct-to-consumer business. This role will lead acquisition performance with paid search as the largest investment area while influencing broader channel strategy across paid social, programmatic, affiliate, partnerships, marketplaces, and emerging acquisition channels.
The ideal candidate combines analytical rigor with hands-on media expertise and a strong commercial mindset. They are equally comfortable optimizing campaigns, challenging attribution assumptions, influencing executive decisions, and identifying the next sources of profitable customer growth.
This role is accountable for driving efficient customer acquisition, improving conversion performance, and scaling revenue while balancing CAC, LTV, and profitability goals.
Job Location: Remote – USA
Main Responsibilities:
Growth Strategy & Business Ownership
Own customer acquisition performance across paid search and broader performance marketing channels.
Develop annual and quarterly growth plans aligned to business objectives and revenue targets.
Identify scalable growth opportunities across channels, audiences, products, and markets.
Recommend investment allocations based on performance, incrementality, and business impact.
Influence forecasting, budget planning, and growth targets.
Paid Search Leadership
Own strategy and performance across Google Ads, Microsoft Ads, Performance Max, Demand Gen, YouTube, and emerging search experiences.
Guide keyword, audience, bidding, creative, landing page, and measurement strategies.
Develop testing roadmaps to improve efficiency and acquisition volume.
Partner with agencies and platform teams to ensure best-in-class execution.
Conversion & Funnel Optimization
Partner with product, UX, analytics, and lifecycle marketing teams to improve conversion across the acquisition journey.
Identify opportunities to improve quote starts, quote completions, sales conversion, and customer onboarding.
Lead landing page testing and CRO initiatives.
Translate customer insights into performance improvements.
Analytics & Measurement
Monitor CAC, LTV, conversion rate, contribution margin, ROAS, and incrementality metrics.
Evaluate attribution models and measurement approaches.
Develop executive-level reporting and performance narratives.
Partner with analytics teams to identify actionable insights and optimization opportunities.
Agency & Vendor Management
Lead external agencies and platform relationships.
Hold partners accountable to business outcomes.
Evaluate new technologies, tools, and marketing partners.
Ensure strategic alignment across all performance marketing investments.
Innovation
Stay ahead of industry trends including AI search, automation, audience targeting, and measurement innovation.
Launch and evaluate new channel pilots.
Develop recommendations for emerging acquisition opportunities.
Basic Qualifications:
2-4+ years of performance marketing experience.
Deep expertise in Google Ads and Microsoft Ads.
Experience managing annual media budgets of $5M+.
Strong understanding of acquisition economics including CAC, LTV, ROAS, and incrementality.
Proven experience scaling customer acquisition programs.
Strong analytical and problem-solving skills.
Experience managing agencies and external partners.
Advanced Excel and performance reporting capabilities.
Preferred regulated-industry experience.
Experience with attribution and media mix modeling.
Familiarity with GA4, Looker, Power BI, or similar platforms.
Experience with CRO platforms and experimentation programs.
Experience leading multi-channel acquisition programs.
Interview Technology Notice:
Please note that phone and video interviews or screenings may be recorded and transcribed using interview technology to support our recruitment process. By continuing with the interview, you consent to this use.
Text Messaging Notice:
If you provide a mobile phone number, you may receive job-related communications via text message. Message and data rates may apply. You may opt out of text communications at any time by replying “STOP.”
#LI-Remote
All of our jobs come with great benefits including healthcare, parental leave and opportunities for career advancements. Some offerings are dependent upon the location of where you work and can include the following:
Comprehensive full medical, dental and vision Insurance
Basic Life Insurance at no cost to the employee
Company paid short-term and long-term disability
12 weeks of 100% paid Parental Leave
Health Savings Account (HSA)
Flexible Spending Accounts (FSA)
Retirement savings plan
Personal Paid Time Off
Paid holidays and company-wide Wellness Day off
Paid time off to volunteer at nonprofit organizations
Pet friendly office environment
Commuter Benefits
Group Pet Insurance
On the job training and skills development
Employee Assistance Program (EAP)
Interview Technology Notice:
Please note that phone and video interviews or screenings may be recorded and transcribed using interview technology to support our recruitment process.
By continuing with the interview, you consent to this use.
Text Messaging Notice:
If you provide a mobile phone number, you may receive job-related communications via text message. Message and data rates may apply.
You may opt out of text communications at any time by replying “STOP.”
Company
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