Paid Search and App Marketing Manager
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What you'll do
- Day-to-day management of paid search campaigns across Google, Bing and other platforms (e.g. Apple Search Ads).
- Monitor and optimise performance to CPA (cost per acquisition) that reflect CLV (client lifetime value).
- Orchestrate and run Geo-experiments to validate incrementality.
- Work closely with SEO to develop a holistic approach to Search to maximise click share.
- Identify and test growth opportunities to continuously scale new clients acquisition.
- Stay ahead of emerging trends in AI and its impact on Search.
- Develop and embed AI Agents to automate workflows and reporting.
What they're looking for
- Demonstrable background managing and scaling paid search in fast paced environment
- Proficient in Excel, Google Analytics 4, Search Ads 360 and Campaign Manager 360.
- Good understanding of click tracking methodologies and how to troubleshoot.
- Strong understanding of attribution models.
- Strong communication and presentations skills.
Nice to have
- Funnel.io, Adthena and Squared.io would be advantageous.
Summarised by NextRaise from the employer’s description, which follows in full below.
Full description from employer
Job Title
Paid Search and App Marketing ManagerJob Description
Who are we?
IG Group is a FTSE 100 fintech operating across five continents, serving over 1.4m customers and handling billions of dollars in transactions – built on scale, trust, and proof. We didn't pivot to innovation; it's how we've always operated. What that means for the people who work here is real: genuinely complex problems to solve, the technology and resources to tackle them properly, and the kind of scope that's rare in established businesses.
The bar is high – bring a curious and forward-thinking mindset and we'll give you the platform to define what comes next.
Join us at IG – the future gets built here.
What’s the role
We are seeking a highly analytical and data-driven Paid Search Manager to own and scale the paid search channel for UK & IE to the next level. You will be hands-on in managing a large budget, building and optimising campaigns, and driving measurable growth. The role requires a strong analytical mindset, deep knowledge of Search synergies between Paid and Organic, and a track record in scaling new clients acquisition.
Key Responsibilities
Day-to-day management of paid search campaigns across Google, Bing and other platforms (e.g. Apple Search Ads).
Monitor and optimise performance to CPA (cost per acquisition) that reflect CLV (client lifetime value).
Orchestrate and run Geo-experiments to validate incrementality.
Work closely with SEO to develop a holistic approach to Search to maximise click share.
Identify and test growth opportunities to continuously scale new clients acquisition.
Stay ahead of emerging trends in AI and its impact on Search.
Develop and embed AI Agents to automate workflows and reporting.
Required Skills and Experience:
Demonstrable background managing and scaling paid search in fast paced environment
Proficient in Excel, Google Analytics 4, Search Ads 360 and Campaign Manager 360.
Good understanding of click tracking methodologies and how to troubleshoot.
Strong understanding of attribution models.
Strong communication and presentations skills.
Additional tools: Funnel.io, Adthena and Squared.io would be advantageous.
How we work
We follow a hybrid working model with 3 days in the office. When it comes to how we deliver, there are 5 things we want everyone to do to drive high performance, better learning and career satisfaction:
Lead and Inspire: Drives trust, alignment, and enthusiasm
Think Big: Focus on the problems that most impact commercial outcomes
Champion the client: Understand and prioritise client's needs
Deliver at pace: Push for fast, sustainable growth
Raise the bar: Take ownership, be accountable and share feedback
We believe that diversity is vital to success, it fuels creativity, drives innovation and sets us up for global success. We're committed to building teams with a variety of perspectives and skills to help us realise our vision and strategy, that's why we encourage applications from people with diverse backgrounds and experiences to join us on this journey.
The Perks
Your growth fuels our success! Thrive with tailored development programs, mentoring opportunities with leaders, and clear career progression. Expand your network through committees, sports and social clubs. Enjoy extra time off for volunteering and community work.
Competitive salary
Flexible Benefits Package on top of your salary (12%)
Private medical cover for you and your family
Life insurance
Contribution to gym memberships
25 Days holiday, with 1 additional day off to celebrate your Birthday & 2 additional days off a year for voluntary work (28 in total
The option to buy or sell holiday days.
Unlimited access to the LinkedIn Learning Platform
A comprehensive global and local onboarding process
Employee-led LGBTQ+, Women’s, Black and Parents & Carers networks with an annual budget for organising events & projects that foster an open, diverse and inclusive culture
Option to participate and create ESG initiatives based on IG Brighter Future Fund
Enhanced primary (maternity), secondary (paternity), and shared parental pay and leave, as well as a range of support and benefits for parents
Learn more about the Perks here!
Join us for this exciting journey.
Number of openings
1Company
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