Paid Search Lead
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What you'll do
- Own the Canada Google Search growth strategy, driving measurable performance across Performance Max, Search, Shopping, Display, YouTube, and Gmail.
- Stay ahead of platform changes — monitoring new Google features, policy updates, and compliance nuances within healthcare advertising.
- Lead A/B and multivariate landing page testing, turning performance data into actionable insights.
- Partner closely with design, analytics, and engineering to improve CTR, CVR, and ROAS.
- Analyse competitors and Canadian market trends to identify growth opportunities and develop high-performing bidding and targeting strategies.
- Monitor and report on performance using Google Analytics, Search Console, and Looker Studio, ensuring clarity and precision in results.
- Work closely with Allocation & Performance Managers on budget allocation and with the Growth Lead to execute market-winning strategies.
- Champion a culture of testing and optimisation, embedding experimentation into every stage of the funnel.
- Collaborate cross-functionally with product, marketing, and design teams to ensure consistent messaging and execution.
What they're looking for
- 3+ years in search or paid media, with deep hands-on experience managing Google campaigns.
- Expert knowledge of Google Ads, including advanced campaign types and automation features (e.g. Performance Max).
- Proven track record planning, executing, and interpreting landing page experiments.
- Highly analytical mindset with strong attention to detail.
- Experience working in regulated industries (e.g., healthcare, pharma, finance, insurance) and comfort navigating compliance frameworks is a plus.
- Proven ability to form data-driven hypotheses, define success metrics, and communicate findings clearly to stakeholders.
- Experience in D2C, consumer, or subscription-based businesses — you understand how to optimise for acquisition, retention, and lifetime value.
- Strong understanding of Canadian consumer behaviour and how to localise campaigns for tone, messaging, and search intent.
- Excellent communication skills, written and verbal; able to translate performance data into actionable recommendations.
Nice to have
- Familiarity with healthcare-specific search compliance (e.g., medical claims, ad copy restrictions, prescription pathways).
- Experience scaling search in multi-market or global organisations.
- Comfort using first-party data to optimise creative and bidding strategies.
Summarised by NextRaise from the employer’s description, which follows in full below.
Full description from employer
About Eucalyptus
We're on a mission to make good health last a lifetime. More than 1 billion people live with obesity worldwide, driving preventable chronic conditions. We're here to build better long-term care.
Eucalyptus is now part of Hims & Hers, the global leader in personalised health and wellness.
Euc is the company behind Juniper, one of the world's largest weight-management programs combining GLP-1 medication with personalised nutrition, movement support, and clinician-led care from prescribers, nurses, health coaches, pharmacists, and dietitians. Our published clinical research shows that our combined clinical and behavioural approach helps patients lose significantly more weight during their treatment with Juniper by four times.
Our Growth Story:
- Supporting patients living with obesity across our 5 markets
- Received selective NICE endorsement to provide services to the NHS
- Tailored our offering to thousands of patients in Australia, the UK, Germany, Japan and Canada.
Eucalyptus / Hims & Hers Canada is looking for an exceptional Google Ads expert to lead and own our search channel growth in Canada. You’ll be responsible for scaling performance across the Google ecosystem, leveraging deep expertise across all Google products — from Search to Performance Max — to drive sustainable, compliant growth in one of Canada’s fastest-growing digital health brands.
If you’ve mastered paid search in regulated industries, thrive on seven-figure monthly budgets, and love turning complexity into measurable results, we want to meet you.
You will
- Own the Canada Google Search growth strategy, driving measurable performance across Performance Max, Search, Shopping, Display, YouTube, and Gmail.
- Stay ahead of platform changes — monitoring new Google features, policy updates, and compliance nuances within healthcare advertising.
- Lead A/B and multivariate landing page testing, turning performance data into actionable insights.
- Partner closely with design, analytics, and engineering to improve CTR, CVR, and ROAS.
- Analyse competitors and Canadian market trends to identify growth opportunities and develop high-performing bidding and targeting strategies.
- Monitor and report on performance using Google Analytics, Search Console, and Looker Studio, ensuring clarity and precision in results.
- Work closely with Allocation & Performance Managers on budget allocation and with the Growth Lead to execute market-winning strategies.
- Champion a culture of testing and optimisation, embedding experimentation into every stage of the funnel.
- Collaborate cross-functionally with product, marketing, and design teams to ensure consistent messaging and execution.
- 3+ years in search or paid media, with deep hands-on experience managing Google campaigns.
- Expert knowledge of Google Ads, including advanced campaign types and automation features (e.g. Performance Max).
- Proven track record planning, executing, and interpreting landing page experiments.
- Highly analytical mindset with strong attention to detail.
- Experience working in regulated industries (e.g., healthcare, pharma, finance, insurance) and comfort navigating compliance frameworks is a plus.
- Proven ability to form data-driven hypotheses, define success metrics, and communicate findings clearly to stakeholders.
- Experience in D2C, consumer, or subscription-based businesses — you understand how to optimise for acquisition, retention, and lifetime value.
- Strong understanding of Canadian consumer behaviour and how to localise campaigns for tone, messaging, and search intent.
- Excellent communication skills, written and verbal; able to translate performance data into actionable recommendations.
It’s a Plus If You Have
- Familiarity with healthcare-specific search compliance (e.g., medical claims, ad copy restrictions, prescription pathways).
- Experience scaling search in multi-market or global organisations.
- Comfort using first-party data to optimise creative and bidding strategies.
Location
This role is open to candidates based anywhere in Canada. Our team is headquartered in Montreal, and candidates based there will work in a hybrid model with regular in-office collaboration. Candidates based outside of Montreal are welcome to apply and will work fully remotely.
Our Benefits:
There are more, but here are some highlights:
- Competitive salary and equity compensation in Hims & Hers (NYSE: HIMS) for full-time roles.
- Generous paid time off, company holidays, and mental health days.
- Comprehensive health benefits, including medical, dental, and vision coverage, as well as parental leave.
- Employee Stock Purchase Program.
- Team offsites and opportunities for in-person collaboration from our Montreal office.
At Eucalyptus, we value individuals from all backgrounds, experiences, and perspectives, and we embrace the unique qualities each person brings. When you apply, please let us know of any reasonable adjustments you may need during the interview process. We use AI-assisted tools across our business to help our teams work more efficiently, including within our recruitment process. These tools support our team — all hiring decisions are made by real people, and every application is reviewed by a member of our recruitment team.
Company
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