Parent Relationship Manager

Reports to: Head of Admissions / School Director / Principal

Employment Type: Full-Time

The Parent Relationship Manager (PRM) plays a critical role in building and maintaining strong, positive relationships between the school and its parent community. The PRM serves as a bridge between parents and the school’s leadership, academic, and administrative teams, ensuring effective communication, engagement, and satisfaction throughout the parent journey.

Act as the primary point of contact for current and prospective parents regarding non-academic matters.

Build long-term, trust-based relationships with parents through regular communication and meetings.

Understand and anticipate parent concerns, needs, and expectations, and ensure they are addressed promptly and appropriately.

Facilitate clear and consistent communication between parents and the school via newsletters, meetings, events, and digital platforms.

Coordinate and manage parent feedback channels (surveys, suggestion boxes, etc.) and ensure follow-up actions.

Communicate school policies, updates, and key messages in a professional and parent-friendly manner.

Support the Admissions and Marketing teams by participating in school tours, open houses, and orientation events.

Assist in onboarding new families, ensuring a smooth transition into the school community.

Plan and execute parent-related events such as parent-teacher meetings, coffee mornings, workshops, and school celebrations.

Encourage parent participation in school events and volunteer opportunities.

Handle parent concerns or complaints with sensitivity and discretion, escalating issues to the relevant departments when necessary.

Act as a mediator in challenging situations to maintain positive relationships.

Maintain accurate records of parent interactions and feedback.

Prepare periodic reports for school leadership on parent satisfaction and engagement trends.

Bachelor’s degree in Communications, Education, Public Relations, or related field.

Minimum 3–5 years of experience in customer service, client relations, or school administration.

Excellent verbal and written communication skills in English (additional languages a plus).

Strong interpersonal and cultural sensitivity skills; able to relate well to diverse parent communities.

Conflict resolution and problem-solving abilities.

Professional, approachable, and empathetic demeanor.

Experience working in an international or multicultural school environment is preferred.

Proficiency in MS Office and CRM or parent communication platforms (e.g., SchoolBuddy, Toddle, iSAMS, EduPage).

May require occasional evening or weekend availability for school events.

On-campus role with regular interaction with parents, students, and school staff.