Regional Field Marketing Manager, Germany
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What you'll do
- Plan, localize, and execute multi-channel demand generation programs that generate qualified leads and accelerate pipeline conversion.
- Build and manage campaign calendars, aligning closely with sales leaders to ensure marketing programs support business priorities.
- Work hand-in-hand with the Head of Field Marketing to implement strategic initiatives and adapt and execute them for Germany & CEE.
- Own end-to-end campaign execution, from planning to performance analysis.
- Monitor, analyze, and optimize marketing funnels; ensuring every tactic is tied to measurable outcomes (MQLs, SQLs, pipeline contribution).
- Maintain campaign dashboards and share insights with local and regional stakeholders.
- Collaborate with global marketing squads to localize and land strategic campaigns in the region, ensuring cultural and market relevance.
- Provide feedback and insight to global teams on customer behavior, market trends, and competitive activity.
- Act as a connector between corporate strategy and local market dynamics, ensuring the voice of the market is consistently heard.
- Partner with the sales team to support sales enablemen t and event execution.
- Deliver content and tools tailored to local buying behaviors and customer needs.
What they're looking for
- 6 + years of progressive experience in B2B marketing, preferably in industrial setting
- Hands-on experience with digital marketing, campaign execution, and lead generation tactics.
- Strong understanding of sales funnels, campaign metrics, and marketing automation tools.
- A team player with a performance mindset; driven by impact, not ego.
- Skilled in cross-functional collaboration with sales, product, and global marketing teams.
- Fluent in Germand and English; additional Nordic languages are a plus.
- Based in Germany, with the ability to work in-office at least 3 days/week.
Nice to have
- additional Nordic languages are a plus.
Summarised by NextRaise from the employer’s description, which follows in full below.
Full description from employer
At Johnson Controls, marketing is not a support function, it’s a growth engine. As we scale our performance-focused marketing transformation across EMEA, we’re expanding our teams with action-oriented professionals who are ready to execute with precision, collaborate across functions, turn plans into pipeline and driven to learn and improve every, single day.
As Field Marketing Manager, you will work at the intersection of strategy and execution. You’ll be responsible for driving localized marketing programs across a diverse and dynamic region for our Building Automation and Controls portfolio covering offerings like Metasys and EasyIO Neo. You will partner closely with sales, partners, global campaign teams, and the wider EMEA marketing organization.
This role offers the opportunity to lead impactful programs that grow our business, adapt global campaigns for local success, and gain visibility in a fast-evolving marketing ecosystem.
Key Responsibilities
Local Execution with Business Impact
Plan, localize, and execute multi-channel demand generation programs that generate qualified leads and accelerate pipeline conversion.
Build and manage campaign calendars, aligning closely with sales leaders to ensure marketing programs support business priorities.
Work hand-in-hand with the Head of Field Marketing to implement strategic initiatives and adapt and execute them for Germany & CEE.
Funnel-Focused Performance
Own end-to-end campaign execution, from planning to performance analysis.
Monitor, analyze, and optimize marketing funnels; ensuring every tactic is tied to measurable outcomes (MQLs, SQLs, pipeline contribution).
Maintain campaign dashboards and share insights with local and regional stakeholders.
Global Collaboration, Local Relevance
Collaborate with global marketing squads to localize and land strategic campaigns in the region, ensuring cultural and market relevance.
Provide feedback and insight to global teams on customer behavior, market trends, and competitive activity.
Act as a connector between corporate strategy and local market dynamics, ensuring the voice of the market is consistently heard.
Field Enablement & Sales Alignment
Partner with the sales team to support sales enablement and event execution.
Deliver content and tools tailored to local buying behaviors and customer needs.
About Johnson Controls EMEA
Johnson Controls is a global leader in thermal management, mission-critical building systems, energy efficiency and decarbonization.
We help our customers use energy more productively, reduce carbon emissions and operate with the precision and resilience required in rapidly expanding industries such as data centers, healthcare, pharmaceuticals, advanced manufacturing and higher education.
As function, we are on a journey to transform how marketing shows up, pivoting to a performance-led, customer-centric model that delivers real business value. Our field marketing teams are at the heart of that transformation, ensuring global strategies land locally and drive commercial success.
Who You Are
6+ years of progressive experience in B2B marketing, preferably in industrial setting
Hands-on experience with digital marketing, campaign execution, and lead generation tactics.
Strong understanding of sales funnels, campaign metrics, and marketing automation tools.
A team player with a performance mindset; driven by impact, not ego.
Skilled in cross-functional collaboration with sales, product, and global marketing teams.
Fluent in Germand and English; additional Nordic languages are a plus.
Based in Germany, with the ability to work in-office at least 3 days/week.
Why Join Us
Be part of a team that’s shaping how marketing drives growth across EMEA.
Learn from experienced leaders while owning high-impact initiatives.
Operate in a dynamic, collaborative, and purpose-driven environment.
See your work turn into pipeline, revenue, and customer value, not just vanity metrics.
Be part of something bigger
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Company
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