Regional Marketing Director
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What you'll do
- Strategic Leadership: Develop and oversee the Europe and Middle East Regional Marketing Strategy and plan to support market awareness and pipeline creation
- Integrated Marketing Planning & Reporting: Leveraging ABM and Demand Generation motions, design regional integrated campaigns, plays, events and programs to engage key audiences and buyer groups in Fortune 2000 Enterprise accounts
- Pipeline Ownership: Own the overall regional pipeline targets, partnering with sales leadership to ensure joint achievement each Quarter. Be comfortable presenting your regional impact at all levels across Uniphore
- GTM Readiness: Ensure EMEA GTM team are enabled prior to launching all regional campaigns, events and programs
- Cross-Functional Alignment: Act as the regional voice on global initiatives, campaigns and programs while adapting to regional market needs
- Market Insights: Provide EMEA expertise on key market themes, customer insights and competitive trends
- Investment Management: Assign and oversee budget spend based on regional pipeline targets and coverage to achieve EMEA revenue goals
What they're looking for
- 10+ years of EMEA B2B enterprise regional marketing experience, including account-based marketing (ABM) and demand generation, ideally within enterprise AI software or technology companies, with 5+ years of in-region marketing leadership.
- Proven experience developing and executing integrated marketing campaigns across multiple EMEA geographies, with a deep understanding of country-specific buying behaviors, market dynamics, and go-to-market approaches.
- Proven success driving new business growth and customer lifecycle marketing for Fortune 2000 enterprise accounts, with the ability to engage and influence CxO and executive-level audiences.
- Demonstrated expertise developing and executing marketing strategies that support both Direct Sales and Global Systems Integrator (GSI) partner go-to-market motions.
- Strong AI-first marketing mindset, with experience leveraging AI to enhance marketing strategy, campaign planning, content creation, personalization, operational efficiency, and performance optimization.
- Exceptional ability to develop regional go-to-market messaging, executive presentations, and campaign content that support regional campaigns, field events, and strategic programs.
- Proven ability to translate global strategies into localized marketing initiatives that drive pipeline, customer engagement, and business growth across diverse EMEA markets.
- Track record of building and scaling field marketing programs from the ground up while developing strong, trusted partnerships with regional sales leadership.
- Experience leading, coaching, and developing high-performing, geographically distributed marketing teams.
- Deep understanding of enterprise B2B sales cycles, demand generation, lead management, pipeline development, and sales funnel dynamics.
- Strong analytical and financial acumen, with a data-driven approach to budgeting, marketing attribution, performance measurement, and program optimization.
- Exceptional executive communication, presentation, and storytelling skills, with the ability to influence stakeholders and present business impact to senior leadership.
Nice to have
- Experience marketing AI platforms to enterprise buyers.
- Fluency in multiple European or Middle Eastern languages.
- Familiarity with EMEA regulatory and compliance requirements for marketing.
Summarised by NextRaise from the employer’s description, which follows in full below.
Full description from employer
Uniphore is one of the largest B2B AI-native companies—decades-proven, built-for-scale and designed for the enterprise. The company drives business outcomes, across multiple industry verticals, and enables the largest global deployments.
Uniphore infuses AI into every part of the enterprise that impacts the customer. We deliver the only multimodal architecture centered on customers that combines Generative AI, Knowledge AI, Emotion AI, workflow automation and a co-pilot to guide you. We understand better than anyone how to capture voice, video and text and how to analyze all types of data.
As AI becomes more powerful, every part of the enterprise that impacts the customer will be disrupted. We believe the future will run on the connective tissue between people, machines and data: all in the service of creating the most human processes and experiences for customers and employees.
Job Description:
Uniphore is seeking an accomplished Regional Marketing Director to lead our EMEA marketing organization. As a senior leader within the Revenue Marketing team, you will play a pivotal role in shaping the regional go-to-market direction and own the regional pipeline strategy across Europe and the Middle East. This highly visible leadership position combines market leadership with business impact ownership, partnering closely with Direct & Partner Sales, Product Marketing, Revenue Marketing, and Corporate Communications to engage and influence executive buyers, and build a high-performing regional marketing organization that delivers measurable results.
What You'll Do
Strategic Leadership: Develop and oversee the Europe and Middle East Regional Marketing Strategy and plan to support market awareness and pipeline creation
Integrated Marketing Planning & Reporting: Leveraging ABM and Demand Generation motions, design regional integrated campaigns, plays, events and programs to engage key audiences and buyer groups in Fortune 2000 Enterprise accounts
Pipeline Ownership: Own the overall regional pipeline targets, partnering with sales leadership to ensure joint achievement each Quarter. Be comfortable presenting your regional impact at all levels across Uniphore
GTM Readiness: Ensure EMEA GTM team are enabled prior to launching all regional campaigns, events and programs
Cross-Functional Alignment: Act as the regional voice on global initiatives, campaigns and programs while adapting to regional market needs
Market Insights: Provide EMEA expertise on key market themes, customer insights and competitive trends
Investment Management: Assign and oversee budget spend based on regional pipeline targets and coverage to achieve EMEA revenue goals
What You Bring
10+ years of EMEA B2B enterprise regional marketing experience, including account-based marketing (ABM) and demand generation, ideally within enterprise AI software or technology companies, with 5+ years of in-region marketing leadership.
Proven experience developing and executing integrated marketing campaigns across multiple EMEA geographies, with a deep understanding of country-specific buying behaviors, market dynamics, and go-to-market approaches.
Proven success driving new business growth and customer lifecycle marketing for Fortune 2000 enterprise accounts, with the ability to engage and influence CxO and executive-level audiences.
Demonstrated expertise developing and executing marketing strategies that support both Direct Sales and Global Systems Integrator (GSI) partner go-to-market motions.
Strong AI-first marketing mindset, with experience leveraging AI to enhance marketing strategy, campaign planning, content creation, personalization, operational efficiency, and performance optimization.
Exceptional ability to develop regional go-to-market messaging, executive presentations, and campaign content that support regional campaigns, field events, and strategic programs.
Proven ability to translate global strategies into localized marketing initiatives that drive pipeline, customer engagement, and business growth across diverse EMEA markets.
Track record of building and scaling field marketing programs from the ground up while developing strong, trusted partnerships with regional sales leadership.
Experience leading, coaching, and developing high-performing, geographically distributed marketing teams.
Deep understanding of enterprise B2B sales cycles, demand generation, lead management, pipeline development, and sales funnel dynamics.
Strong analytical and financial acumen, with a data-driven approach to budgeting, marketing attribution, performance measurement, and program optimization.
Exceptional executive communication, presentation, and storytelling skills, with the ability to influence stakeholders and present business impact to senior leadership.
Nice to Have
Experience marketing AI platforms to enterprise buyers.
Fluency in multiple European or Middle Eastern languages.
Familiarity with EMEA regulatory and compliance requirements for marketing.
Location preference:
Uniphore is an equal opportunity employer committed to diversity in the workplace. We evaluate qualified applicants without regard to race, color, religion, sex, sexual orientation, disability, veteran status, and other protected characteristics.
For more information on how Uniphore uses AI to unify—and humanize—every enterprise experience, please visit www.uniphore.com.
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