Retail Project Manager/Extended Reality (Regional)
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What you'll do
- Manage go-to-market local strategic planning across multiple markets, including launch readiness, channel activation, system set-up, marketing coordination, and cross-functional execution.
- Conduct market, customer, competitor, and operational analysis across markets to identify adoption barriers, localization needs, market constraints, and operational gaps.
- Consolidate market insights into recommendations for global product management, local strategy, commercialization priorities, and regional improvement actions.
- Align product positioning, messaging, and value propositions with the global XR team and support consistent adaptation across markets for our clients.
- Manage cross-functional stakeholders across local and regional teams, including sales, marketing, operations, commercial, customer service, and regulatory.
- Track market readiness, launch progress, and execution quality across different markets, and escalate risks or dependencies where needed.
- Project management of the local rollout of online journeys across markets, ensuring consistency and reuse where possible.
- Steer offline retail enablement across markets, including ECP selection principles, onboarding approaches, staff training, and quality audits.
- Develop sales enablement tools such as product narratives, training materials, launch toolkits, and competitive guidance for commercial teams.
- Key point of contact for customer relations across markets and functions.
- Collect customer feedback, identify adoption performance, and monitor business KPIs after launch, derive and consolidate learnings across markets.
- Lead regional improvement initiatives and inform the global XR team about recurring market needs and improvement themes.
What they're looking for
- Bachelor’s or Master’s degree in Business, Marketing, Digital Commerce, or related field
- 7+ years of relevant professional experience managing omnichannel retail, product marketing, product management, online / offline retail, omnichannel operations, project management, stakeholder management
- Proven track record in successfully managing multi-workstream initiatives or roadmap-related programs in a retail or B2B2C context
- Experience in project management in matrix organizations
- Experience managing rollouts across multiple markets and aligning cross-functional stakeholders in a matrix organization
- Strong understanding of product marketing fundamentals, including segmentation, positioning, messaging, launch planning, and go-to-market execution.
- Excellent communication and cross-functional leadership skills; capable of influencing at multiple levels and across markets
- Ability to identify operational gaps, localization needs, and market constraints and translate them into scalable actions
- Strong stakeholder management skills across sales, marketing, customer service, regulatory, retail operations, local markets and global teams.
- Analytical mindset with the ability to track readiness, execution quality, launch performance, and customer issues in a structured way.
- Commercial orientation, customer focus, and the ability to work effectively in fast-changing and ambiguous environments
- Analytical and commercially minded; able to connect data-driven insights with strategic decision-making
Nice to have
- Proven track record in optical or health care industry a plus
- Experience with international rollouts and omnichannel strategies
- Experience with consumer tech, medical device, optical retail
- Experience in offline retail enablement, including partner or store onboarding, training coordination, and quality follow-up
Summarised by NextRaise from the employer’s description, which follows in full below.
Full description from employer
About ZEISS
The ZEISS Group traces its origins to 1846, when founder Carl Zeiss established a precision mechanics and optics workshop in Jena, Germany. What began as a small workshop has grown into a global leader in optical and optoelectronic technology.
In Japan, ZEISS has been a trusted partner since 1911. Today, Carl Zeiss Co., Ltd. operates with approximately 400 employees across five locations, delivering cutting-edge solutions and dedicated service to customers nationwide.
ZEISS Japan serves as a strategic partner across diverse industries—including semiconductors, automotive, mechanical engineering, biomedical research, and medical technology. We are also a leading manufacturer of eyeglass lenses, camera lenses, and binoculars, bringing precision optics into everyday life.
Role & Responsibilities
The Extended Reality Product & Marketing Coordinator is responsible for shaping and managing the localization and translation of global XR solutions into consistent local market offers across the Asia region (all Asian markets apart from China and Taiwan), customer experiences, and commercial execution across multiple Asian markets. The role connects global XR strategy, the Retail & Services strategy and the local market strategy with regional implementation by aligning cross-functional stakeholders, supporting rollout readiness across markets, and driving adoption in an efficient and scalable way.
Primary duties and responsibilities
Manage go-to-market local strategic planning across multiple markets, including launch readiness, channel activation, system set-up, marketing coordination, and cross-functional execution.
Conduct market, customer, competitor, and operational analysis across markets to identify adoption barriers, localization needs, market constraints, and operational gaps.
Consolidate market insights into recommendations for global product management, local strategy, commercialization priorities, and regional improvement actions.
Align product positioning, messaging, and value propositions with the global XR team and support consistent adaptation across markets for our clients.
Manage cross-functional stakeholders across local and regional teams, including sales, marketing, operations, commercial, customer service, and regulatory.
Track market readiness, launch progress, and execution quality across different markets, and escalate risks or dependencies where needed.
Project management of the local rollout of online journeys across markets, ensuring consistency and reuse where possible.
Steer offline retail enablement across markets, including ECP selection principles, onboarding approaches, staff training, and quality audits.
Develop sales enablement tools such as product narratives, training materials, launch toolkits, and competitive guidance for commercial teams.
Key point of contact for customer relations across markets and functions.
Collect customer feedback, identify adoption performance, and monitor business KPIs after launch, derive and consolidate learnings across markets.
Lead regional improvement initiatives and inform the global XR team about recurring market needs and improvement themes.
Ensure close alignment with the global team to define support needs and prioritize regional dependencies.
Education / Professional Certification
Bachelor’s or Master’s degree in Business, Marketing, Digital Commerce, or related field
Experience
7+ years of relevant professional experience managing omnichannel retail, product marketing, product management, online / offline retail, omnichannel operations, project management, stakeholder management
Proven track record in optical or health care industry a plus
Experience with international rollouts and omnichannel strategies
Optional: Experience with consumer tech, medical device, optical retail
Knowledge / Skills / Other characteristics
Proven track record in successfully managing multi-workstream initiatives or roadmap-related programs in a retail or B2B2C context
Experience in project management in matrix organizations
Experience managing rollouts across multiple markets and aligning cross-functional stakeholders in a matrix organization
Strong understanding of product marketing fundamentals, including segmentation, positioning, messaging, launch planning, and go-to-market execution.
Excellent communication and cross-functional leadership skills; capable of influencing at multiple levels and across markets
Ability to identify operational gaps, localization needs, and market constraints and translate them into scalable actions
Strong stakeholder management skills across sales, marketing, customer service, regulatory, retail operations, local markets and global teams.
Analytical mindset with the ability to track readiness, execution quality, launch performance, and customer issues in a structured way.
Optional: Experience in offline retail enablement, including partner or store onboarding, training coordination, and quality follow-up.
Commercial orientation, customer focus, and the ability to work effectively in fast-changing and ambiguous environments
Analytical and commercially minded; able to connect data-driven insights with strategic decision-making
Entrepreneurial and curious, comfortable navigating ambiguity and building new processes in a corporate environment
High degree of accountability and ownership – able to own topics end-to-end, make decisions within scope, and deliver results independently
Comfortable working in fast-changing, ambiguous settings and taking ownership to move topics forward
Strong verbal and written English skills (C1-C2)
Working conditions & Other Attributes.
Hybrid working
Holidays and Leave
Paid Leave: 2–14 days in the first year, increasing to 21–25 days based on years of service
Public Holidays: Approximately 125 days per year, including Saturdays, Sundays, national holidays, and year-end/New Year holidays (December 29–January 4). Additional special leave for celebrations and bereavement.
Working Hours
Standard Hours: 9:00–17:30 (including 1-hour break; 7.5 hours of actual work per day)
Overtime: Required based on business needs; overtime allowance provided
Benefits
Celebration/condolence allowance, retirement benefit plan, defined contribution pension, cafeteria point system
Transportation allowance: Up to ¥50,000/month
Insurance: Employment insurance, workers' compensation insurance, health insurance, group life insurance
Welfare club membership, household medicine discounts, flu vaccination subsidy, eyewear purchase discount
Company club activities
Smoking policy: Smoke-free premises
Contract Period
Permanent (indefinite term)
Probation Period
3 months (may be extended up to 6 months; no change in terms and conditions)
Work Location
Osaka
Rinku
Hong Kong
Singapore
Business Travel
Required
Compensation
Annual Salary: ¥7,500,000–¥10,000,000 (including bonus and allowances; based on skills and experience)
Monthly Salary: ¥500,000–¥660,000
Bonus: Yes
Salary Increase: Yes
Your ZEISS Recruiting Team:
Ami Takeno （竹野 碧海）, Hiroko Okuda （奥田 裕子 - オクダ ヒロコ）, Joe Taroni, Kate Campbell, Maho Hatabayashi （畑林 真帆 - ハタバヤシ マホ）Company
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