Sales Manager (m/f/d) – AWP / MEWP | Netherlands

A globally active manufacturer in the construction machinery and access technology sector is expanding its European footprint and strengthening its position in the aerial work platforms (AWP / MEWP) segment. As part of this growth phase, the company is further developing its commercial structure across key European markets, with a particular focus on the Benelux region and the Netherlands.

The company is currently seeking an experienced Sales Manager to take ownership of the Dutch market, with a strong focus on the Amsterdam region, driving business development, customer acquisition, and key account growth within the AWP / MEWP segment.

Location: Amsterdam region, Netherlands (home office + extensive field-based travel across the country and Benelux region)

Contract type: Permanent | 40 hours per week | Hybrid field sales role

Start Date: As soon as possible

Your Responsibilities:

• Develop and expand the Dutch market for AWP / MEWP solutions.

• Actively acquire new customers across the Netherlands and Benelux region.

• Build and manage strategic key accounts within your territory.

• Work closely with customers across the following sectors:

  • Equipment rental companies.

  • Construction companies.

  • Industrial and infrastructure clients.

• Establish and maintain long-term customer relationships in the Dutch market.

• Negotiate commercial terms, pricing structures, and contract agreements.

• Collaborate closely with service, technical, and after-sales teams.

• Represent the company at trade fairs, industry events, and customer engagements across the Benelux region.

• Conduct regular field visits and maintain strong local market presence.

Your Profile (Must-have):

• Minimum 5 years of experience in technical B2B field sales.

• Proven track record in Key Account Management.

• Experience in AWP / MEWP or comparable access equipment / construction machinery.

• Experience working in an OEM (manufacturer) environment.

• Proven sales responsibility (≥ €1M annual revenue).

• Strong existing network within the Dutch rental and construction industry.

• Excellent English communication skills (business fluent).

• Dutch language skills are a strong advantage (B2/C1 preferred depending on responsibility level).

• Independent, structured, and results-driven working style.

• High willingness to travel within the Netherlands and Benelux region.

Your Profile (Nice-to-have):

• Experience with international manufacturers in the construction machinery sector.

• Strong technical understanding of lifting and access equipment.

• Experience in fast-growing or newly established market organizations.

• Knowledge of the Benelux rental equipment market dynamics.

Why this role?

• Key position in the development of a growing European market presence.

• High level of autonomy in shaping the Dutch market strategy.

• Direct impact on revenue growth and market expansion.

• Opportunity to work within a globally expanding OEM environment.

• Strong long-term career potential within the Benelux region.