Sales Trainer
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What you'll do
- Sales Process Ownership: Develop, standardize, and continuously improve the sales process across HVAC Equipment, HVAC Service, and Plumbing. Responsible for developing the process, training it, inspecting it, reporting on it, and working with department leadership to make sure it is being executed.
- Training & Coaching: Lead classroom and field training, weekly role-play, objection handling, and targeted skill development.
- Field Coaching: Conduct regular ride-alongs with Comfort Advisors, technicians, and other customer-facing employees to observe and coach real customer interactions.
- Apprentice Development: Oversee sales apprentice training, role-play, ride-alongs, competency assessments, and graduation standards.
- Performance Reporting: Track and report key sales metrics including close rates, average tickets, opportunities, turn rates, and individual performance trends.
- Accountability: Partner with department managers on coaching plans, Success 1:1s, follow-up, and performance improvement.
- Manager Development: Teach managers how to effectively coach and develop their sales teams rather than relying solely on the trainer.
- Call Center Alignment: Partner with call center leadership to align booking, lead quality, customer expectations, turnovers, and follow-up with the sales process.
- Cross-Department Alignment: Ensure HVAC Equipment, HVAC Service, and Plumbing operate under one consistent sales philosophy and process.
- Continuous Improvement: Identify performance gaps and translate field observations and data into actionable training and process improvements.
What they're looking for
- 2+ years of residential HVAC, plumbing, electrical, or related home services experience.
- Demonstrated sales training, coaching, or mentoring experience.
- Strong understanding of residential sales processes and customer experience.
- Confident public speaker with excellent communication skills.
- Strong analytical, organizational, and leadership skills.
- Ability to coach, influence, and hold others accountable.
- Proficiency with Microsoft Office/Microsoft 365; ServiceTitan experience preferred.
- Willingness to travel throughout the San Diego market and occasionally overnight as needed.
Nice to have
- ServiceTitan experience preferred.
Summarised by NextRaise from the employer’s description, which follows in full below.
Full description from employer
ASI Heating and Air is seeking an experienced, results-driven Sales Trainer to own and continuously improve the sales process across HVAC and Plumbing departments.
This role will develop, train, inspect, measure, and improve the sales process, while partnering with department leaders to ensure consistent execution and accountability.
Key Responsibilities
- Sales Process Ownership: Develop, standardize, and continuously improve the sales process across HVAC Equipment, HVAC Service, and Plumbing. Responsible for developing the process, training it, inspecting it, reporting on it, and working with department leadership to make sure it is being executed.
- Training & Coaching: Lead classroom and field training, weekly role-play, objection handling, and targeted skill development.
- Field Coaching: Conduct regular ride-alongs with Comfort Advisors, technicians, and other customer-facing employees to observe and coach real customer interactions.
- Apprentice Development: Oversee sales apprentice training, role-play, ride-alongs, competency assessments, and graduation standards.
- Performance Reporting: Track and report key sales metrics including close rates, average tickets, opportunities, turn rates, and individual performance trends.
- Accountability: Partner with department managers on coaching plans, Success 1:1s, follow-up, and performance improvement.
- Manager Development: Teach managers how to effectively coach and develop their sales teams rather than relying solely on the trainer.
- Call Center Alignment: Partner with call center leadership to align booking, lead quality, customer expectations, turnovers, and follow-up with the sales process.
- Cross-Department Alignment: Ensure HVAC Equipment, HVAC Service, and Plumbing operate under one consistent sales philosophy and process.
- Continuous Improvement: Identify performance gaps and translate field observations and data into actionable training and process improvements.
What Success Looks Like
Success means creating one company, one sales process, with department-specific applications. The right candidate will be comfortable training a plumbing team, riding with an HVAC technician, reviewing Comfort Advisor performance, coaching an apprentice, working with the call center, and reporting to leadership on where we are winning, where we are losing, and what we are doing about it.
Qualifications
- 2+ years of residential HVAC, plumbing, electrical, or related home services experience.
- Demonstrated sales training, coaching, or mentoring experience.
- Strong understanding of residential sales processes and customer experience.
- Confident public speaker with excellent communication skills.
- Strong analytical, organizational, and leadership skills.
- Ability to coach, influence, and hold others accountable.
- Proficiency with Microsoft Office/Microsoft 365; ServiceTitan experience preferred.
- Willingness to travel throughout the San Diego market and occasionally overnight as needed.
Compensation & Benefits
- Competitive annual salary + bonus
- Medical, dental, and vision insurance
- 401(k) with company match
- Paid time off and holidays
- Ongoing training and career development
- Supportive, team-focused work environment
Work Environment
This position operates in both office/classroom and field environments across residential job sites. Regularly travels to customer homes and field locations for ride-alongs, coaching, and observations. Requires the ability to walk, stand, climb stairs, navigate residential job sites, and remain stationary during classroom and administrative activities. Must be able to see, hear, and exchange accurate information with customers and team members. Exposure to outdoor weather, noise, dust, and varying job-site conditions may occur. Reasonable accommodation may be made to perform essential functions.
Apply today!
#ASI
About ASI:
Ken and Phil Justo, along with their families and dedicated team members, have been working to make San Diego a better place since acquiring Hastings Appliance Repair in the 1980s. Since then, ASI Hastings Inc. has been committed to doing what’s right for its clients. They established the company’s core values, which are embraced by each member of the "White Glove" team: Trust, Safety, Quality, Respect, Integrity, Cleanliness, and Communication.
We are an equal-opportunity employer committed to diversity and inclusion in the workplace. We prohibit discrimination and harassment based on race, color, sex, religion, sexual orientation, national origin, disability, genetic information, pregnancy, or any other protected characteristic outlined by federal, state, or local laws. Additionally, we will consider all qualified applicants for employment, including those with criminal histories, in a manner consistent with the requirements of applicable state and local laws, including the California Fair Chance Act and the San Diego Fair Chance Ordinance.
Company
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