Senior Manager, Social Media Marketing
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What you'll do
- Own Razorpay’s X/Twitter strategy and content calendar.
- Create engaging posts, threads, campaigns, polls, visuals, and short-form videos.
- Build and maintain a distinct, consistent, and relevant brand voice.
- Identify trends, conversations, and cultural moments relevant to Razorpay.
- Grow followers, reach, engagement, and overall visibility on X/Twitter.
- Work with internal teams, leadership, creators, agencies, and external partners to develop content.
- Build campaigns around Razorpay’s brand, products, people, events, and initiatives.
- Engage with relevant communities, creators, influencers, and industry voices.
- Monitor conversations and manage the brand’s presence on the platform.
- Track performance metrics and use insights to improve content and audience growth.
What they're looking for
- 6–10 years of experience in social media, digital marketing, content, or brand marketing.
- Proven experience growing and scaling a brand, founder, company, or community account on X/Twitter.
- Strong understanding of X/Twitter content formats, trends, algorithms, and audience behaviour.
- Excellent writing, editing, and storytelling skills.
- Strong understanding of internet culture and what makes content engaging and shareable.
- Experience working with senior stakeholders, creators, influencers, and agencies.
- Ability to use data and analytics to improve content performance.
- High ownership, creativity, and the ability to work in a fast-paced environment.
Nice to have
- Experience creating technology, fintech, startup, or business-focused content is a plus.
Summarised by NextRaise from the employer’s description, which follows in full below.
Full description from employer
Razorpay is one of India’s leading full-stack financial technology companies, powering the way businesses move, manage, and grow money. Founded in 2014 by Harshil Mathur and Shashank Kumar with a simple vision - to simplify payments for Indian businesses - we’ve since grown into a fintech powerhouse driving India’s digital payment revolution.
Razorpay powers millions of businesses with a smarter, scalable stack that goes beyond transactions to help them truly build and grow.
From building AI-native agentic payments, to AI-assisted fraud detection and real-time risk intelligence to automated reconciliation, smart payouts, and predictive financial insights, we are embedding intelligence across our stack to make money movement faster, safer, and more efficient. In close collaboration with ecosystem partners - including banks, networks, regulators - we are pioneering industry-first solutions that are shaping the next era of fintech
Across India, Singapore and Malaysia, our products span everything from seamless checkouts to payroll automation - powering a fintech ecosystem that’s redefining how money moves across Asia.
Today, that ecosystem supports everyone from early-stage startups to some of India’s largest enterprises, enabling them to accept, process, and disburse payments at scale while expanding into new ways of managing money more efficiently.
Our scale speaks volumes: Razorpay processes $180+ billion in annualized transactions, powering leading businesses like Airbnb, Facebook, WhatsApp, Airtel, CRED, BookmyShow, Zomato, Swiggy, Lenskart, Mirae Asset Capital markets, Indian Oil, National Pension Scheme - and over 100 of India’s unicorns. With strong roots in India and growing operations in Southeast Asia, we are shaping the next chapter of financial technology across the region.
We are backed by global investors including GIC, Peak XV Partners (formerly Sequoia Capital India & SEA), Tiger Global, Ribbit Capital, Matrix Partners, MasterCard, and Salesforce Ventures, having raised over $740 million to date. Strategic acquisitions - including Ezetap (POS and offline payments), Curlec (Malaysia expansion), BillMe (digital invoicing), and POP (rewards-first UPI) - along with earlier moves in fraud prevention, payroll, and lending, have further strengthened our platform and widened our footprint across Asia.
But what truly sets Razorpay apart is our culture. At Razorpay, ownership is our oxygen - you own what you build, with no micromanagement or red tape, just the runway to make your ideas fly. Learning is a lifestyle - if you’re curious, you’ll feel at home here. People > Pedigree - we hire for attitude, hustle, and hunger more than degrees. Transparency thrives over titles - this is where interns question CXOs and CXOs say “thank you.” Guided by our values of Customer First, Autonomy & Ownership, Agility with Integrity, Transparency, Challenging the status quo and a strong belief that Razorpay grows with Razors, you’ll be part of a 3000+ strong team building not just products, but the financial infrastructure of the future.
About the Role : Razorpay is looking for a Senior Manager, Social Media Marketing to own and scale our presence on X/Twitter.You will be responsible for developing Razorpay’s X/Twitter strategy, building a strong brand voice, creating engaging content, growing the audience, and increasing meaningful conversations around the brand.The ideal candidate has hands-on experience scaling a brand, founder, company, or community account on X/Twitter. Experience creating or managing technology-focused content will be an added advantage.
Key Responsibilities:
- Own Razorpay’s X/Twitter strategy and content calendar.
- Create engaging posts, threads, campaigns, polls, visuals, and short-form videos.
- Build and maintain a distinct, consistent, and relevant brand voice.
- Identify trends, conversations, and cultural moments relevant to Razorpay.
- Grow followers, reach, engagement, and overall visibility on X/Twitter.
- Work with internal teams, leadership, creators, agencies, and external partners to develop content.
- Build campaigns around Razorpay’s brand, products, people, events, and initiatives.
- Engage with relevant communities, creators, influencers, and industry voices.
- Monitor conversations and manage the brand’s presence on the platform.
- Track performance metrics and use insights to improve content and audience growth.
What We Are Looking For :
- 6–10 years of experience in social media, digital marketing, content, or brand marketing.
- Proven experience growing and scaling a brand, founder, company, or community account on X/Twitter.
- Strong understanding of X/Twitter content formats, trends, algorithms, and audience behaviour.
- Excellent writing, editing, and storytelling skills.
- Strong understanding of internet culture and what makes content engaging and shareable.
- Experience working with senior stakeholders, creators, influencers, and agencies.
- Ability to use data and analytics to improve content performance.
- Experience creating technology, fintech, startup, or business-focused content is a plus.
- High ownership, creativity, and the ability to work in a fast-paced environment.
Company
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