Senior Marketing Executive
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What you'll do
- Develop and deliver the marketing and PR strategy
- Plan and manage multi-channel B2C campaigns
- Drive customer enquiries and lead generation alongside the sales team
- Manage digital campaigns across Google, Meta, YouTube, TikTok and LinkedIn
- Track campaign performance, CPA and ROI
- Manage social media strategy and content
- Manage external agencies and an in-house Digital Content Executive
- Monitor customer trends, competitors and new marketing opportunities
- Manage the marketing budget and report on performance
What they're looking for
- 4+ years' marketing experience
- Strong experience across digital and multi-channel campaigns
- Commercially minded with a good understanding of lead generation
- Comfortable using analytics to measure and improve performance
- Able to manage agencies, budgets and multiple campaigns
- Confident working independently and taking ownership of marketing activity
Nice to have
- Experience in retail, consumer, interiors, home or lifestyle sectors
Summarised by NextRaise from the employer’s description, which follows in full below.
Full description from employer
We’re recruiting a Senior Marketing Executive for a leading Irish retailer in the premium home interiors market.
This is a newly created role reporting directly to the Managing Director, with responsibility for driving brand awareness, customer acquisition and lead generation.
The role
- Develop and deliver the marketing and PR strategy
- Plan and manage multi-channel B2C campaigns
- Drive customer enquiries and lead generation alongside the sales team
- Manage digital campaigns across Google, Meta, YouTube, TikTok and LinkedIn
- Track campaign performance, CPA and ROI
- Manage social media strategy and content
- Manage external agencies and an in-house Digital Content Executive
- Monitor customer trends, competitors and new marketing opportunities
- Manage the marketing budget and report on performance
About you
- 4+ years’ marketing experience, ideally in retail, consumer, interiors, home or lifestyle
- Strong experience across digital and multi-channel campaigns
- Commercially minded with a good understanding of lead generation
- Comfortable using analytics to measure and improve performance
- Able to manage agencies, budgets and multiple campaigns
- Confident working independently and taking ownership of marketing activity
A great opportunity for a commercially focused marketer who wants real ownership of the marketing function within a growing Irish business
Location: Dundalk | Hybrid
Salary: 45k - 50k
Job Ref: 9613MOH
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Company
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