Senior Performance Creative Strategist

About us

We’re a tight-knit team of creative, data-driven people, continuously building services & partnering with the world’s largest brands.

We value great work with talented, innovative & driven people, making meaningful connections with like-minded creatives along the way!

Role

We’re looking for a Senior Creative Strategist with performance creative experience to own the creative direction and performance strategy across client accounts.

What You’ll Do

• Lead the creative strategy and messaging across multiple paid social accounts — from brief through execution.

• Conduct performance driven research, and continuously optimize messaging and briefing based on data from the ad platforms & competitor monitoring

• Develop high-converting creative concepts grounded in consumer insight and platform behavior.

• Write (and guide) strong copy and frameworks that influence perception and drive performance.

• Collaborate across design, editing, and media buying to ensure end-to-end creative alignment.

• Mentor and support junior creatives, helping them elevate execution and develop strategic thinking.

• Present creative ideas and directions to clients and internal teams with clarity and conviction.

• Translate performance data and qualitative feedback into actionable creative improvements.

• Stay ahead of emerging trends, cultural shifts, and creative formats that move the needle.

What we’re looking for

• Exceptional writing ability, ideally in short-form, digital-first content with a portfolio that shows the same.

• A strategic and creative mindset — equal parts intuitive and data-informed.

• Deep understanding of consumer behavior, platform algorithms, and brand storytelling.

• A track record of developing performance-first creative that drives real business results and a knack for interpreting performance data to inform creative pivots.

• Confident leadership and communication skills, with the ability to inspire creative teams.

• Passion for mentoring and uplifting others — and making the work better together.

• Curiosity, initiative, and a genuine love for shaping ideas that make people stop and feel something.

Must haves

• Fluency in written and spoken English is required.

• Based in Canada and aligned with ET working hours.

• Experience with performance creative and a data-driven creative approach.

• A strong portfolio that showcases your thinking, copywriting, and performance creativity across short-form and visual-first content.

• Comfort with interpreting performance data to inform creative pivots (experience with MotionApp is a plus).

• Experience collaborating across teams and disciplines in a fast-paced environment.

Why us

• Unlimited Time Off & Sick Days

• Flexible working hours

• Insurance (Covered in full by the employer)

• RVER (QC) | RRSP (ONT)

• Company laptop

• 1000$ allocation for health, wellness, and home office setup (per year)

• Open to covering WeWork 1–2 days per week

• Fully remote (with the possibility to work from anywhere)

• High opportunity for growth!